Three quarters of Filipinos are now online shoppers, including around 1.5 million who have taken to e-commerce for the first time during the pandemic: it’s a major opportunity for platforms like Lazada.

The background

  • In April, Lazada Philippines launched a US$2.06m (P100m) stimulus programme to support local businesses with building online stores.
  • A Love Local Shop Local initiative showcases sellers and their unique stories; since COVID-19, three times more sellers are onboarding daily.
  • There are now more than 1,500 livestreamers on the platform; Lazada Philippines has begun an affiliate programme for influencers while also setting up an ecosystem to nurture new talent.

Key quote

“A talent ecosystem for livestreaming is something that didn’t exist before, ” says CMO Neil Trinidad. “New content channels and new forms of media need talent to be able to fuel the growth of this ecosystem.”

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Sourced from WARC