During April, Dubai Police saw the highest uplift in Ad Awareness of any brand in the UAE.
As the world fights COVID-19, Dubai Police are educating and advising the public on how to protect themselves in the midst of this health crisis and also sharing thanks and appreciation to the frontline police personnel.
Dubai Police are continuing to use their various channels to voice public service messages including “Wear a mask! Your Safety is Their Safety” and have also produced imagery and short videos focused on sharing thanks to the frontline police personnel, titled “Thank You Heroes”.
The messages have clearly captured UAE residents’ attention, with Ad Awareness (whether someone has seen an advert for the brand) rising by over 15 points, from +21.7 on the 1st April to +37.2 at the end of the month.
With already strong general Impression scores amongst residents, Dubai police have managed to improve this further, with both Impression and positive Sentiment scores increasing significantly in April. Residents are clearly appreciating the effort of Dubai police in continuing to keep residents safe during the ongoing global pandemic. For keeping us all safe, YouGov would also like to say #ThankYouHeroes.