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Article

Real Madrid has, like many other football clubs, seen its on-field operations stopped and replaced with digital work – this piece explores what it did and where it plans to go.

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PH One Kantar shares how COVID-19 has impacted Filipino consumers’ sentiments and how brands can help.

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The Mobile Marketing Association APAC hosted a webinar with McKinsey on the perspectives on COVID-19 and its implications/learnings for consumer and retail companies.

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Publishers are having to adapt to a future without cookies.

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Nissan’s Angie Ahn and Better Trade Off’s Shannon Cullum share tips on how to navigate challenges posed by lockdown measures.

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The NYU Stern Professor of Marketing Scott Galloway explores how the most influential four tech firms are shaping up for a post-coronavirus environment.

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The Advertising Research Foundation (ARF), the trade body, and Kantar, the research firm, identified several best practices for purpose-driven marketing.

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At CX APAC Online 2020, Troy Barnes, chief customer officer of Pizza Hut for APAC offers some tips for organisations looking to embed CX in their company’s DNA for the long haul.

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Anuj Sharma, head of marketing at Xiaomi India, shared how the Chinese consumer electronics company built a customer community in India in a little over five years.

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Reckitt Benckiser’s South Asia CMO for Hygiene Home, Sukhleen Aneja highlights why creating a brand with a purpose is important at the Pitch CMO Summit 2020 in Mumbai, India.

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Over the past ten years, Yorkshire Tea has grown from a regional brand to become the number one tea brand in the UK.

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Ahteram Uddin, Director – Sales Operations, ByteDance India at the Pitch CMO Summit 2020 in Mumbai, India throws light on how TikTok, is making creation of content simple and accessible to all.

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ViacomCBS' Christian Kurtz presented new research that reveals what watching TV really means to consumers around the world.

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Net Promoter Score is used by many companies as a way of measuring their customer experience, but few make use of all the data collected.

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Using an analysis of the Australian Effies database, consultant Robert Brittain revealed that single long term, complex campaigns are more effective than multiple shorter campaigns.

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Toys “R” Us Canada faced the challenge of re-engaging consumers after separating from its previous parent company, which had entered into bankruptcy.

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GroupM and Havas Media Group executives discuss the future of media agencies.

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Research into Australia’s changing video content consumption habits and an overview of opportunities in the nascent advertising video on-demand (AVOD) space.

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Banking is a notoriously difficult sector to research, but Lloyds Banking Group has found a way that offers promise.

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Looks at how Henkel created a “structural capability” that enables it to efficiently feed its innovation pipeline.

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Twitch, the livestreaming platform owned by Amazon, is seeking to foster a powerful sense of community as part of its growth strategy and core proposition for marketers.

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Techdivine Creative Services CEO Ananthanarayan V takes attendees through the critical points of effective digital marketing at the World Digital Marketing Congress 2020 in Mumbai, India.

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Lärabar, an all-natural energy bar owned by General Mills, was a market leader in the US, but launch in the UK required a strategic and hyper targeted approach.

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Beiersdorf-owned Nivea creme needed to increase its appeal among younger audiences through a brand refresh and pre-tested the strategy’s written form to create a global position.

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The Association of National Advertisers, the industry body, is urging marketers to make responsible use of the technology now at their disposal.