Artificial Intelligence (AI)
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Opinion • Samantha Yap, April 2021
Opinion • Antony Ede, March 2021
Article • Silke Zetzsche, WARC Exclusive, March 2021
Opinion • Oliver Eriksson, March 2021
Article • Lauren Cadman, WARC Exclusive, March, 2021
Article • Jon Buss, WARC Exclusive, March 2021
Research Paper • Linwan Wu and Taylor Jing Wen, Journal of Advertising Research, Digital First, March 2021
Article • Low Lai Chow, Event Reports, CX Trends, February 2021
Article • Maria Bain, WARC Exclusive, March 2021
Opinion • Gon Woo Yang, February 2021
News • 12 February 2021
Article • Stephen Whiteside, Event Reports, 4A's Decisions 2021 conference, January 2021
Article • WARC Category Intelligence, February 2021
Article • Krish Velkar, WARC Exclusive, February, 2021
Article • Camilo LaCruz, WARC Exclusive, February 2021
News • 22 January 2021
Research Paper • Jeff Marshall, Becky Owens, Rogier Verhulst, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • Litthya Burgin, Jeff Haselum, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • Alexander Falser, Lukas Waidelich, Marco Walter, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Innovation in Data Analytics, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for International Research, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Healthcare Research, 2020
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Article • WARC Exclusive, April 2020
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards. -
Article • WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis. -
Article • WARC Best Practice, March 2020
A summary of new thinking and best practice on making segmentation work, from the WARC Guide. -
Article • WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology. -
Article • Kate Scott-Dawkins and Mark Syal, Research on WARC, May 2020
With so little certainty around what brand marketers should expect over the coming decade, this research sets out to identify the boundaries of expectation and the areas of conventional wisdom and agreement. -
Article • Nikki Mendonça, WARC Exclusive, April 2020
For brands looking to drive increased effectiveness of their marketing activities, it’s vital to understand the new rules of brand experience.