Opinion
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Simon Dale, July 2020
Adobe's Simon Dale outlines some key areas of focus for F&B marketers as Singapore continues its staged re-opening after Circuit Breaker measures.
Opinion
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Lawrence Chan, June 2020
MyRepublic Singapore MD Lawrence Chan sheds some light on the telecommunications brand’s marketing strategy and activity as COVID-19 continues to make its presence felt.
News
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14 May 2020
Singapore consumers don’t trust data and technology when it comes to making meaningful decisions that have a significant, long-term impact on their lives.
Article
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Near, WARC COVID-19 Series, April 2020
Outlines the changing patterns in people's movement, based on visitation data, in response to social distancing.
Article
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David Lansanah, WARC COVID-19 Series, April 2020
Changing behaviours are now the new normal and brands must not only keep up but adapt accordingly.
Article
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WARC COVID-19 Series, March 2020
Affectv, the programmatic marketing company, has reviewed online behavioural data in Singapore to provide a glimpse of how the virus has impacted online consumption and suggest what marketers elsewhere need to know to navigate this complex period.
News
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16 March 2020
Stores in Hong Kong and Singapore have suffered a sharp drop in footfall because of COVID-19, but they can use this period to revamp their strategies and minimise lost sales from physical stores, an industry figure suggests.
Article
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Low Lai Chow, WARC COVID-19 Series, March 2020
Marketplaces are useful as part of a broader retail strategy, especially for customer acquisition, but they shouldn’t be your end-all and be-all strategy because brands have little flexibility and sway over UX.
Opinion
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Gabey Goh, March 2020
In recognition of a discipline in flux, WARC presents a special debate series, featuring members of the Singapore Strategy Group, on a topic close to the hearts of strategists the world over.
Article
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Dr. Mansur Khamitov, WARC COVID-19 Series, February 2020
Psychologist Clayton Alderfer’s ERG motivational theory of human behaviour offers marketers a potential framework for charting steps forward in uncertain times – Nanyang Business School’s Mansur Khamitov talks through how brands can map out a positive path forward.
Article
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Agung S. Ongko, WARC COVID-19 Series, February 2020
With the COVID-19 situation persisting well into the first quarter of 2020, remaining quiet or ambiguous about the business outlook and challenges is no longer tenable – RICE’s Agung S Ongko offers a strategic messaging framework for brands to communicate clearly in unclear times.
News
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19 February 2020
The Singapore government will allocate S$4 billion (US$2.87bn) to help stabilise Singapore's economy and help workers and businesses tide over a looming slowdown, Deputy Prime Minister and Finance Minister Heng Swee Keat announced on Tuesday (Feb ...
Opinion
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Ervin Ha, February 2020
With the Vegan movement growing steadily in the West, YouGov's Ervin Ha looks at whether it is time for brands in Singapore to start paying attention to plant-based options.
News
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17 February 2020
CapitaLand, a real estate company that operates more than 3,500 stores in Singapore, has unveiled a S$10m marketing assistance programme to support its retail partners cope with the impact of the coronavirus outbreak.
News
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12 February 2020
Singapore is gearing up to address the anticipated shortfall in tourist receipts, thanks to the on-going coronavirus outbreak.
News
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20 January 2020
Condé Nast has announced the launch of Vogue Singapore, in line with the publisher’s international ambitions and on-going digital transformation strategy.
Case Study
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Elisa Chua, WARC Media Awards, Bronze, Effective Use of Tech, 2019
Fast-food brand McDonald's partnered with food delivery aggregator GrabFood to fulfil demand for additional delivery orders when its McDelivery riders were fully occupied in Singapore.
Case Study
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Elisa Chua, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Fast-food giant McDonald's created a data-led, personalised messaging approach to celebrate 50 years of the Big Mac in Singapore.
News
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18 November 2019
Affluent consumers in Hong Kong and Singapore have severely cut back their spending in most luxury categories over the past four months, as concerns grow about the economic outlook for the year ahead.
Case Study
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Aashay Shah, Sarah McCarrol, Rachel Tay, WARC Media Awards, Entrant, Effective Channel Integration, 2019
CIMB Bank Berhad adopted a multichannel strategy in Singapore to seize consumers' attention and make it easy for them to sign up for its services.
Case Study
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Mark Habergham, Rohit Mishra, Yiyao Zhang, Chanel Wee, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Portioned coffee brand Nespresso used an approach that majored on mobile and personalisation to drive brand consideration and increase sales in Singapore.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
HSBC, a banking brand, increased penetration and sign ups for its Visa Platinum credit card in Singapore by launching a social experiment film and targeted media that showed the importance of spending quality time with your family.
Research Paper
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Daksha Desai and Preriit Souda, ESOMAR, Fusion, 2019
Uses a cultural lens to analyse digital discourse in a country and synthesises qualitive interpretation with data analytics, looking at Singapore and the United Kingdom.
News
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24 October 2019
Forrester, the research firm, has unveiled a framework for thinking about customer experience and how brands can improve theirs – the answer lies in energy and attitude.
Article
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Gabey Goh, Event Reports, CX Singapore, August 2019
Analysis by research firm Forrester has found that “Consumer Energy” plays a central role in how people react to brand activities such as innovation.
