Data
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Cinzia Petio, WARC Data, April 2021
An overview of sports consumption on mobile apps in 2021.
Article
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Research on WARC, April 2021
Reveals findings from a study by GWI and the B2B Institute of the changing behaviors and attitudes of 17,000 knowledge workers in ten markets focusing specifically on those aged 21 to 40.
Opinion
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Anna Shin, April 2021
From loyalty programmes, points and incentives to personalised communications, these are marketers’ common attempts at retaining customers’ share of wallet. Beyond value driven incentives, there is a new reality – edutainment – that is proving to shake up and influence customer loyalty in ways we have not considered before.
Data
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Rob Clapp, WARC Data Points, April 2021
An overview of consumer preference for digital finance services across 17 markets.
Data
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Marte Aune, WARC Data Points (GlobalWebIndex), April 2021
An overview of online sources used by Southeast Asian consumers to learn more about brands and products.
Article
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Low Lai Chow, WARC Exclusive, April 2021
The COVID-19 pandemic has transformed consumer behaviours and attitudes in APAC, but Kantar’s Laura Tan says this has also created opportunities for brands that want to grow in the region.
Article
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Low Lai Chow, Event Reports, Voice of Opportunity – COVID-19 A Year On, March 2021
APAC consumer sentiment has morphed in response to the COVID-19 pandemic.
Opinion
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Gabey Goh, March 2021
Marketing partnerships have long been an important marketing strategy for brands and businesses to drive revenue, expand their customer bases and meet and exceed future growth goals. In this edition of Spotlight Southeast Asia, WARC Asia Editor Gabey Goh looks at how COVID-19 has changed the playing field and takes a deep dive into what’s possible with partnerships that wasn’t before.
Article
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WARC Exclusive, Spotlight SEA, April 2021
Analyses data from ongoing surveys of Southeast Asian consumers, provided by GWI and covering brand discovery, touching on brand interactions and brand research, and potentially feeding into strategies for brand partnerships.
Article
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Junk Desk, WARC Exclusive, Spotlight SEA, April 2021
The pandemic has transformed our beliefs and knowledge systems and TSLA’s Cultural research desk says brands need to leverage changing worldviews and behaviours in a lasting way, with partnerships able to trigger or tap into these greater shifts.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of consumer interest in buying prescription medication online across 17 markets.
Article
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Low Lai Chow, Event Reports, Spikes Asia X Campaign, February 2021
Even as the COVID-19 pandemic causes massive disruption to brands, the fundamentals have not changed for Manulife, it revealed at a recent Spikes Asia X Campaign.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of adults engaging with social media ads more since the coronavirus pandemic began across 17 markets.
Opinion
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Raja Narula, Nicola Pollin and Melissa Lee, March 2021
Brand websites are an invaluable channel in a consumer’s buying journey and brands should adopt a robust direct-to-consumer strategy to establish a holistic online retail presence. Google research shows that a brand website is critical to a brand’s online success and reveals insights for building a robust brand website strategy.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of interest in and use of subscription services across 12 markets.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of whether consumers across 31 markets will spend more money online than in stores this year.
Opinion
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Martyn U’ren, March 2021
During the pandemic, people around the world used Twitter as a platform to connect through their shared concerns and causes. Martyn U’ren outlines how new communities were formed, which brands can engage in new ways.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of trust in social media advertising across 17 markets.
Article
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Måns Tesch , WARC Exclusive, February, 2021
Grey’s Måns Tesch says people in APAC may be concerned about global warming but are confused about what kind of actions profoundly impact climate change.
Article
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Grey, WARC Exclusive, March, 2021
People in APAC may be concerned about global warming but are confused about what kind of actions profoundly impact climate change; this is where brands can step in and bridge the climate awareness gap.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Kapodo (Ka), a laundry capsule company, increased sales in Singapore by launching a social media competition to win a car.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
The National Council of Social Service (NCSS), a social services organisation, changed public opinion regarding people with mental health issues in Singapore thanks to its social campaign.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Singapore Tourism Board, a statutory board under the Ministry of Trade and Industry of Singapore, encouraged Singaporeans to visit attractions within Singapore with an Instagram-led campaign that got locals to post pictures of the scenery and food the country has to offer.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2021
Interpride, an international organisation of producers of pride events, and the European Pride Organisers Association, a network of LGBTQI+ organisations, launched an international gamified virtual pride event: Global Pride Crossing.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2021
adidas, a sportswear brand, rewrote the code on Google so that its ads would automatically fetch product data from the Google Merchant Centre (GMC) feed in Southeast Asia, Australia and New Zealand.
