News
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27 November 2020
Well known on the world stage for its activism on data protection, the European Union is now proposing legislation that would create a single data marketplace across the bloc to facilitate sharing.
News
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25 November 2020
Stock markets may have reacted with glee to the news that COVID-19 vaccines are on the way, but most business leaders are a great deal less sanguine, according to new research from Kantar.
Research Paper
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Ramanathan Vythilingam, ESOMAR Conference papers, APAC, 2020
Unilever, a consumer goods company, examines how Artificial Intelligence's next level of business impact will be unlocked when human involvement becomes central to the conversation.
Research Paper
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Abhinav Mohan, Ashwini Bagkar, Somdipta Maity, Umesh Krishna, ESOMAR Conference papers, APAC, 2020
InMobi Pulse, a mobile research platform, partnered with mobile-first brand Swiggy to leverage micro-segmentation and solve the problem of low app retention in India.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Article
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WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Article
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Biprorshee Das, Event Reports, Zee MELT conference, September 2020
Hatted’s Dan Foreman outlines how the corporate insights function is shaping up and what the discipline could look like in 2030.
Opinion
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Lars-Alexander Mayer, November 2020
Too many companies are obsessed by technology and data, yet few have experienced significant improvements in return on investment (ROI) as a result of personalisation, writes Lars-Alexander Mayer.
Article
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TD Reply, Research on WARC, November, 2020
The marketing industry has seen more disruption in the past 10 years than in the last 100.
Article
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Biprorshee Das, Event Reports, WPP Commerce: Lessons to succeed in APAC, August 2020
Experts from WPP detail how to achieve e-commerce success in the APAC region in a WPP webinar.
Article
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Stephen Whiteside, Event Reports, Interactive Advertising Bureau Brand Disruption Summit, November 2020
Research by the Interactive Advertising Bureau (IAB), the trade body, has suggested that COVID-19 has pushed the digital revolution into a new phase.
Opinion
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Alex Brownsell, October 2020
Retail media is rising up the agenda, with brands dedicating more spend to performance channels. Cara Pratt, SVP at Kroger Precision Marketing, talks to Alex Brownsell for WARC Marketer's Toolkit 2021 about how the grocer is using customer data to close the loop between ad investment and customer purchase.
Research Paper
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Damian Suarez and Sebastián Silva, ESOMAR Conference papers, Latin America, 2020
This article considers how understanding the consumer in real-time is a step towards anticipating change.
Research Paper
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André D’Abreu, Heitor Torres, Dana DiGregorio and Shane Baxendale, ESOMAR Conference papers, Latin America, 2020
LATAM Airlines Group, an airline holding company, launched a three-stage research programme to provide insights into expected return from investment in CX.
Research Paper
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Kristin Luck and Jessica Sage, ESOMAR Conference papers, Latin America, 2020
Looks at the potential for AI to recommend actions that maximise corporate profits at the expense of making human lives better or worse and possibly excluding, discriminating against, or even endangering entire populations.
Opinion
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Alex Brownsell, October 2020
2020 will go down as the year in which TikTok tipped into the media mainstream. Trevor Johnson, the social video app’s Head of Marketing, Global Business Solutions, Europe, talks to Alex Brownsell for the WARC Marketer’s Toolkit 2021 about how brands should go about engaging – and selling to – its growing number of users.
Article
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Chris Hogg, WARC Exclusive, October, 2020
Privacy regulation and cookie deprecation are a positive for the future health and next stage of growth for the advertising and marketing industry, as well as for the long-term developments of the digital marketing ecosystem.
Article
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Henrik Nordmark, WARC Exclusive, October, 2020
Henrik Nordmark, Head of Data Science at data science company Profusion, explains why algorithms are biased, and why mishandling algorithms leads to outcomes such as the UK’s recent exam results fiasco.
Article
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Geoffrey Precourt, Event Reports, Advertising Week, October 2020
Raja Rajamannar, the chief marketing officer of payments company Mastercard, has outlined various requirements that the next generation of marketers will need to fulfil in order to thrive in their roles.
News
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13 October 2020
With the launch of Amazon’s Halo, a health-focussed wearable, the first-party-data-fuelled company is setting up to disrupt healthcare – but the early steps it is taking with its new product reveal key lessons about the company.
Article
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Sam Peña-Taylor, Event Reports, DMEXCO @home, September 2020
Dow Jones’ financial information products are pursuing a subscription strategy in tandem with building reach using partnerships with platforms.
Article
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Felicia Scott, WARC Exclusive, October 2020
Discusses bias within organizations and how to address it.
Opinion
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Anna Hamill, October 2020
Just Eat, a food delivery app, is one of the UK’s fastest growing brands. Matt Bushby, Just Eat’s UK Marketing Director, speaks to WARC’s Anna Hamill for WARC Marketer's Toolkit 2021 about working with new social media platforms such as Twitch and TikTok, the at-home opportunity, and the future of data-driven marketing.
Opinion
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Mark Inskip, September 2020
Video streaming services must do more to convert potential audiences into loyal customers, writes Kantar’s Mark Inskip.
Article
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Alex Brownsell, Event Reports, FIPP World Media Congress, September 2020
How Bloomberg Media is adjusting its content strategy to the post-pandemic market.
