Article
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WARC Best Practice, May 2020
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Article
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WARC Best Practice, July 2019
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Article
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Rachael Smith, WARC Best Practice, December 2018
Outlines the six ways to effectively blend brand purpose and data ethics.
Article
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David L. Smith, WARC Best Practice, May 2018
ETL (Extract, Transform, Load) allows marketers to combine multiple data sources and contributes to increased data hygiene, which is essential for effective marketing.
Article
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Verity Gill, WARC Best Practice, October 2017
Six key steps to help marketers navigate the volume and complexity provided by big data and glean meaningful insights.
Article
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Jo Blazey, WARC Best Practice, October 2017
This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.
Article
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Michael Plimsoll, WARC Best Practice, July 2017
This article provides a best practice guide to setting up and getting the best from aData Management Platform (DMP), which allows businesses to collect, integrate, manage, segment and activate large volumes of customer data across marketing channels.
Article
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Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
Opinion
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Jack McLaren, June 2020
COVID-19 is having a dramatic impact on e-commerce – accelerating uptake, shifting buyer types, changing attitudes to spending and distorting previous consumer journey dynamics.
Article
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Rishad Tobaccowala, WARC Exclusive, June 2020
This is an excerpt from the opening chapter of Restoring the Soul of Business: Staying Human in the Digital Age by Rishad Tobaccowala (HarperCollins Leadership, 2020), which discusses how the key to successful transformation in any organization lies between human intuition and data-driven insights.
Article
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Brian Gregg, Eric Hazan, Aimee Kim, Rock Khanna, Jesko Perrey, and Dennis Spillecke, WARC COVID-19 Series, June 2020
Report from McKinsey & Co. that outlines strategies for B2B and B2C companies to recover revenue quickly during the COVID-19 pandemic.
Article
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Mukta Lad, WARC Exclusive, June 2020
ad:tech hosted ‘Building Metrics that Matter’, a webinar to understand how a post-COVID reality might make for a new way to look at campaign measurement metrics.
Article
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Jack Shearring, WARC Exclusive, May 2020
Explores the impact of Google’s decision to phase out third-party cookies from its Chrome browser.
Article
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Stephen Whiteside, WARC COVID-19 Series, May 2020
Expedia Group, the owner of various online travel platforms, is using the disruption of the COVID-19 pandemic to transform its marketing operations.
Article
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Brian Carruthers, Event Reports, INMA webinar, May 2020
Publishers are having to adapt to a future without cookies.
Article
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Low Lai Chow, WARC COVID-19 Series, Business as (Un)Usual, May 2020
Nissan’s Angie Ahn and Better Trade Off’s Shannon Cullum share tips on how to navigate challenges posed by lockdown measures.
Opinion
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Anna Hamill, May 2020
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a member of the ANA’s Global Leadership Coalition on COVID-19, in partnership with WARC and Cannes Lions.
Article
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Fiona Blades, WARC COVID-19 Series, May 2020
During COVID-19, consumers are looking for reassurance and humanity from their banks.
News
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08 May 2020
Google announced in January that it planned to join Safari and Firefox by blocking third-party cookies in its Chrome web browser – a development with far-reaching implications for the advertising industry, which IAB Europe has sought to address.
Opinion
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Jide Sobo, May 2020
Getting to grips with programmatic is daunting, but is perfectly possible for advertisers to demystify the ecosystem and improve return on investment, writes Ebiquity’s Jide Sobo.
Article
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Kate Scott-Dawkins and Mark Syal, Research on WARC, May 2020
With so little certainty around what brand marketers should expect over the coming decade, this research sets out to identify the boundaries of expectation and the areas of conventional wisdom and agreement.
Article
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Alex Brownsell, WARC COVID-19 Series, May 2020
An overview of potential revenue channels for content publishers by global magazine media network FIPP.
News
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23 April 2020
The current coronavirus scare and widespread lockdowns have highlighted the need for digital transformation; marketers need to build an implementation programme with strong foundations and smart data strategies to see success, says Laura Chaibi in ...
Article
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Michael Kassan and Christopher Vollmer, WARC COVID-19 Series, April 2020
Due to the coronavirus outbreak, the marketing and media environment is now dramatically different than a few weeks ago, and marketers need new assumptions to navigate the near-term future.
News
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15 April 2020
Marketers across India are bullish on martech as the emphasis shifts towards ROI (return on investment) rather than a flag-planting approach, according to Mirium India.
