Article
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WARC Best Practice, September 2020
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Article
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WARC Best Practice, May 2020
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Article
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Rachael Smith, WARC Best Practice, December 2018
Outlines the six ways to effectively blend brand purpose and data ethics.
Article
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David L. Smith, WARC Best Practice, May 2018
ETL (Extract, Transform, Load) allows marketers to combine multiple data sources and contributes to increased data hygiene, which is essential for effective marketing.
Article
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Verity Gill, WARC Best Practice, October 2017
Six key steps to help marketers navigate the volume and complexity provided by big data and glean meaningful insights.
Article
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Jo Blazey, WARC Best Practice, October 2017
This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.
Article
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Michael Plimsoll, WARC Best Practice, July 2017
This article provides a best practice guide to setting up and getting the best from aData Management Platform (DMP), which allows businesses to collect, integrate, manage, segment and activate large volumes of customer data across marketing channels.
Article
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Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
Article
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Jules Kendrick, WARC Exclusive, September 2020
A cross-industry pilot of blockchain technology revealed promising results.
Article
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Stephen Whiteside, Event Reports, World Retail Congress, September 2020
The coming “fifth generation” of retail will require members of this category, and the brands that rely on them, to make significant changes to their strategies.
Article
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Gemma Spence, WARC Webinars, September 2020
Explores how brands can grow online in the competitive e-commerce landscape.
Article
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Richard Webber, International Journal of Market Research, Vol. 63, No. 5, 2020, pp. 528-537
This article uses the COVID-19 pandemic to demonstrate how our understanding of ethnic inequalities could be improved by greater use of algorithms that infer ethnic heritage from people's names.
News
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01/09/2020
Building direct relationships with customers gives brands valuable first-party data that can be used to make retailers more confident in carrying the brand’s products, a new WARC Best Practice guide to both brands and retailers benefitting from ...
Article
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Low Lai Chow, Event Reports, Adobe Experience Makers Live, July 2020
Legal services supplier LegalVision adopted a subscription business model.
News
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20/08/2020
A majority of respondents to the WFA’s Programmatic, Data & Technology Global Survey 2020 said first-party data was now business critical for audience targeting, reflecting the importance of privacy to marketers.
News
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19/08/2020
The data that powers the smart technologies credited with improving people’s lives is also central to cybersecurity threats, privacy scandals and the sometimes questionable practices of tech giants; it’s having an impact across everything from ...
Article
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Lance Porigow, WARC Best Practice, August 2020
Explores how selling direct-to-consumer (DTC) benefits not only brands who do so, but also the retailers they do business with.
Article
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WARC Best Practice, August 2020
A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
Article
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Ebiquity, July 2020
Details ten things advertisers can do to optimise value from programmatic media.
News
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29/07/2020
Online food delivery in India has only recovered to half its pre-lockdown peak, according to Swiggy, which this week announced it is having to lay off more staff despite its sophisticated customer engagement strategy.
Article
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Mukta Lad, WARC Exclusive, July 2020
India’s Zeotap and Swiggy share their insights from leveraging technology and data to cultivate customer intelligence for better marketing.
Article
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Geoffrey Precourt, Event Reports, ANA Digital and Social Media Conference, July 2020
Molson Coors, the brewing company, aims to ensure that all its media buys meet a clear set of criteria and match its values as an organization.
News
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13/07/2020
Despite the uncertainties occasioned by COVID-19 and US trade sanctions, Chinese tech giant Alibaba has set its sights on serving 2 billion consumers globally.
Article
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Rishad Tobaccowala, WARC Exclusive, June 2020
This is an excerpt from the opening chapter of Restoring the Soul of Business: Staying Human in the Digital Age by Rishad Tobaccowala (HarperCollins Leadership, 2020), which discusses how the key to successful transformation in any organization lies between human intuition and data-driven insights.
Opinion
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Jack McLaren, June 2020
COVID-19 is having a dramatic impact on e-commerce – accelerating uptake, shifting buyer types, changing attitudes to spending and distorting previous consumer journey dynamics.
