Article
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Scott Switzer, WARC Exclusive, March, 2021
Opportunities for publishers to monetise first-party audience data.
Opinion
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Amerdeep Somal, March 2021
Regulators and industry bodies like the DMC have a key role to play in enhancing the reputation of the data and marketing industry and building public trust, says Amerdeep Somal.
Article
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Tim Geenen, WARC Exclusive, March 2021
Advises media owners on how to manage and monetise audience data.
Article
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Jack Shearring, WARC Exclusive, February 2021
Updated guidance on Google’s attempts to replace third-party cookies in Chrome.
Article
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Steven Moy, WARC Exclusive, February 2021
As a highly regulated category, health and wellness brands can sometimes struggle to differentiate their brand from competitors.
Article
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Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
Article
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Research on WARC, January 2021
이 문서는 2021년 스마트하고 정서적으로 지적인 경험을 구축할 수 있는 방법에 대해 생각할 시작점을 제공한다.
Article
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Low Lai Chow, Event Reports, The Drum Digital Summit, November 2020
Data safety needs to take on equal importance in marketing considerations as new data regulations and privacy laws take effect worldwide.
News
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16 December 2020
Big tech companies are once again under the spotlight over how they collect and use personal data, with the European Union unveiling tough new rules, and US regulators announcing a probe into a number of major tech players.
News
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09 December 2020
The cookie is about to crumble as a result of growing data privacy regulations, and its demise through 2021 remains a core challenge for nearly half the advertising industry (49%), research finds.
News
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30 November 2020
A draft Personal Information Protection Law and the censure of app operators for a lax approach to consumer data privacy signal that China’s government is intent on bringing an end to what one observer described as a “wild era” for the country’s
News
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27 November 2020
Well known on the world stage for its activism on data protection, the European Union is now proposing legislation that would create a single data marketplace across the bloc to facilitate sharing.
Data
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Zoe McCready, WARC Data Points, November 2020
An overview of the importance of societal topics on marketing strategies in 2021.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Article
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WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Article
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WARC Best Practice, November 2020
Explores consumers' increasing concern about privacy and data protection and how companies can rebuild trust by proactively embracing data ethics in an era where the Internet of Things and smart cities heighten privacy issues.
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of how European advertisers, agencies and publishers are considering solutions to data protection regulation and browser cookie controls.
News
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26 October 2020
Six state-owned bank branches in China found themselves in trouble last week after they were fined over infringements of consumer personal data rights, in a sign that the authorities fully intend new consumer protection laws to make an impact.
News
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19 October 2020
IAB Europe’s flagship framework for gathering internet users’ consent for targeted ads has been found to breach the EU’s GDPR standards.
Article
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WARC Best Practice, September 2020
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Research Paper
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Richard Webber, Int. Journal of Market Research, Vol. 62, No. 5, 2020, pp. 528-537
This article uses the COVID-19 pandemic to demonstrate how our understanding of ethnic inequalities could be improved by greater use of algorithms that infer ethnic heritage from people's names.
News
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31 August 2020
Apple and Facebook have clashed over the need for app developers to secure permission to collect user data, and the dispute is likely to have major ramifications for brands and publishers.
News
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19 August 2020
A majority of respondents to the WFA’s Programmatic, Data & Technology Global Survey 2020 said first-party data was now business critical for audience targeting, reflecting the importance of privacy to marketers.
News
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04 August 2020
Advertisers, agencies, publishers, adtech firms and trade associations have joined together to launch the Partnership for Responsible Addressable Media, a timely initiative given recent changes around cookies and mobile IDs.
News
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03 August 2020
European organisations are leading the way in bringing their programmatic operations in house, according to a new report from the Interactive Advertising Bureau which suggests that this may be a consequence of GDPR and their greater ability to manage
