Explores consumers' increasing concern about privacy and data protection and how companies can rebuild trust by proactively embracing data ethics in an era where the Internet of Things and smart cities heighten privacy issues.
Some types of data are acutely under-utilised, writes Amy Wright, Director of Client Strategy at Automated Creative, who argues that creative trigger data can help translate impressions into intelligence.
Low Lai Chow, Event Reports, Campaign360 virtual conference, May 2021
Companies, in general, recognise the importance of consumer data privacy, according to a study – The Price of Privacy on APAC’s Advertising Ecosystem 2021– but most have yet to realise that privacy can be a competitive advantage.
Big tech companies are once again under the spotlight over how they collect and use personal data, with the European Union unveiling tough new rules, and US regulators announcing a probe into a number of major tech players.
A draft Personal Information Protection Law and the censure of app operators for a lax approach to consumer data privacy signal that China’s government is intent on bringing an end to what one observer described as a “wild era” for the country’s
Six state-owned bank branches in China found themselves in trouble last week after they were fined over infringements of consumer personal data rights, in a sign that the authorities fully intend new consumer protection laws to make an impact.