Article
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WARC Best Practice, July 2019
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Article
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WARC Best Practice, May 2019
Details key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.
Article
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Adrian Newby, WARC Best Practice, March 2018
Provides publishers with essential information on how to prepare for the General Data Protection Regulation, which increases compliance obligations around the collection and processing of personal data.
Article
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Jo Blazey, WARC Best Practice, October 2017
This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.
Article
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Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
Article
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Tarik Windle, WARC Exclusive, March 2020
What the phasing-out of third-part cookies means for media planning and consumer targeting.
Opinion
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Christian Polman, February 2020
Ebiquity’s strategy chief Christian Polman analyses the possible cause and effects of Google’s decision to take Chrome cookie-free - and what brands need to do about it .
News
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21 February 2020
Three weeks after the UK formally left the European Union, it has emerged that Google plans to move the accounts of its British users to a US jurisdiction and intends to require them to acknowledge these new terms of service.
News
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19 February 2020
Microsoft, the technology company, believes that trust is a vital brand attribute that must be embedded throughout its entire organisation, rather than solely being a message promoted in a campaign.
Article
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WARC Exclusive, February 2020
Mark Wagman, managing director at MediaLink, presents the four key themes that are shaping programmatic.
Article
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WARC Exclusive, February 2020
Alex Propes, senior director of public policy and international at the IAB, discusses CCPA and how brands should be thinking in an increasingly 'privacy first' landscape.
Article
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WARC Exclusive, February 2020
WARC's US commissioning editor Cathy Taylor discusses the key themes from The Marketer's Toolkit 2020 with a focus on how the America's responded.
Article
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Catharine P. Taylor, Event Reports, CES, January 2020
The CMO Growth Council, a joint venture of the ANA Masters Circle and Cannes Lions, meets periodically with the goal of future-proofing marketing and modernizing the role of the CMO amid unprecedented industry change. At a meeting in Las Vegas, attendees discussed:
Article
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Geoffrey Precourt, Event Reports, IAB Annual Leadership Meeting, February 2020
The Interactive Advertising Bureau (IAB), the industry body, anticipates a significant change in the digital-marketing economy with moves towards “The Next Web”.
Article
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Geoffrey Precourt, Event Reports, CES, January 2020
Microsoft, the tech giant, is seeking to build differentiation around the values that guide its customer experience and wider strategy.
News
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12 February 2020
The likely “death” of the third-party cookie provides an opportunity for marketers to reinvent the digital marketing ecosystem, according to Randall Rothenberg, CEO of the Interactive Advertising Bureau (IAB), the trade body.
Article
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Leila Seith Hassan, WARC Exclusive, February 2020
With new regulations such as GDPR and CCPA changing how brands interact with data, marketers need to avoid the ‘grey area’ and prioritise data compliance.
Opinion
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Lena Roland, January 2020
On Data Privacy Day, Lena Roland, Managing Editor, WARC Knowledge, considers what marketers need to know about this topic in the year ahead.
News
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27 January 2020
The California Consumer Privacy Act (CCPA) comes into force this month and is expected to prompt a ripple effect across the US, leading most marketers to identify data privacy as one of their most important issues for 2020.
News
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21 January 2020
Adtech firms have come under fire for “having their heads in the sand” with regards to data privacy and for failing to appreciate context when it comes to brand safety.
News
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13 January 2020
Advertisers that use real-time bidding in the UK will soon have clear guidance, especially around the use of data, after the Internet Advertising Bureau (IAB) released a six-point action plan in response to an official probe by the Information ...
Article
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ARF - Knowledge at Hand, October 2019
Describes the results of the ARF’s second annual Privacy Study which surveyed 1,100 US consumers on their attitudes and concerns about data privacy.
Article
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Stephen Whiteside, Event Reports, CES 2020
Apple, the technology giant, is making privacy a core point of brand differentiation at a time of rising anxiety around this subject.
News
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06 January 2020
If brands focus just on complying with data regulations and regard them as a burden to their business, they are missing an opportunity, an industry professional believes.
Article
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Michael J. McDermott, ANA Magazine, ANA Magazine, January 2020
Complying with the California Consumer Privacy Act presents a slew of challenges for marketers, and the challenges are compounded by the fact that marketers have been shooting at a moving target in the months leading up to the legislation's effective date.
