Brand & product launches
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Opinion • Andrew Wardlaw, March 2021
Article • Danielle Jackson, WARC Exclusive, March, 2021
Article • Research on WARC, March 2021
Research Paper • Alexander Falser, Lukas Waidelich, Marco Walter, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Business-to-Business Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
Research Paper • Barnava Nandi, Chandan Agarwal and Ritika Sinha, ESOMAR Conference papers, APAC, 2020
News • 19 November 2020
Article • Ian Payne and Greg Clayton, WARC Webinars, November 2020
Opinion • Brian Carruthers, November 2020
Opinion • Jenny Chan 陈詠欣, November 2020
Research Paper • Alan Aurich, Alejandro Alcedo, Fernando Moiguer, Magdalena Iocco, Lorena Cura, ESOMAR Conference papers, Latin America, 2020
Research Paper • Dr. Nikolai Reynolds, Anton Netkach and Anna Taranyan, ESOMAR Conference papers, Latin America, 2020
Article • Brian Carruthers, Event Reports, Kantar Talks Webinar, September 2020
News • 07 September 2020
Article • Brian Carruthers, Event Reports, Nudgestock, June 2020
News • 16 August 2020
Article • Low Lai Chow, Event Reports, FIA Dialogues, July 2020
News • 13 July 2020
Article • Virginia Weil and Nikolai Reynolds, Research on WARC, July 2020
Article • Brian Carruthers, WARC Exclusive, June 2020
News • 24 May 2020
Article • Saradha Sethuraman, WARC Exclusive, April 2020
News • 27 April 2020
Article • Anna Hamill, WARC Exclusive, April 2020
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Article • Nick Kendall, WARC Best Practice, May 2017
This article explores the role that communications play in launching new brands, including how to ensure a new brand gets noticed and how to break through consumer indifference and capture their attention. -
Article • Anna Hamill, WARC Exclusive, April 2020
Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights. -
Article • WARC Best Practice, April 2020
Explores what new brands need to consider when launching, as marketplaces are often highly cluttered and a launch strategy requires significant investment over the long-term. -
Article • Saradha Sethuraman, WARC Exclusive, April 2020
Many brands – small and large – are pivoting to e-commerce during COVID-19, but brands need to take five key steps to avoid failure. -
Article • WARC Best Practice, August 2020
Provides guidance on relaunching brands, which can involve a reworking of the product, its pricing, its distribution or its promotion. -
Article • WARC Best Practice, April 2020
This paper explains the concept of New Product Development (NPD) – the process of bringing a new product to market – and how to ensure its success.