China (Mainland)

2,949 results found

Sort by

Client-agency relationships in Brazil and China: What’s different and what’s not

Opinion • César Vacchiano, April 2021

SCOPEN’s Agency Scope study compares the relationship between clients and agencies across Brazil and China, based on interviews with each country’s largest companies according to adspend to explore their attitudes and perceptions of agency partners.

Two in three adults prefer digital finance services

Data • Rob Clapp, WARC Data Points, April 2021

An overview of consumer preference for digital finance services across 17 markets.

Revisioning your B2B campaign for China: Strategies, tactics and tools

Article • Mike Golden, WARC Exclusive, April 2021

Mike Golden, President, Brandigo (China), looks at how marketers in other markets can position B2B campaigns for success in China.

The rise of the APAC neighbourhood as hub

Article • Low Lai Chow, WARC Exclusive, April 2021

The COVID-19 pandemic has transformed consumer behaviours and attitudes in APAC, but Kantar’s Laura Tan says this has also created opportunities for brands that want to grow in the region.

Tencent Foundation / China Organ Donation: A Team of One

Rankings • WARC Creative 100, 2021

Tencent Foundation, the philanthropic unit of Tencent, and China Organ Donation, an initiative run by the Red Cross Society of China, increased donor registrations by showing the power of organ donation.

Nike: Getting Reluctant Runners Running

Rankings • WARC Media 100, 2021

Nike, the sporting-goods manufacturer, encouraged reluctant teens in China to start running by partnering with AR mobile game Monster Hunt and gamifying the running experience.

Chando: Reshoot Graduation Photo Campaign

Rankings • WARC Effective 100, 2021

Chando, a skincare brand, broke into the Chinese beauty market by celebrating what makes a person unique.

Budweiser: All Love is Love “Kiss Bottles”

Rankings • WARC Media 100, 2021

Beer brand Budweiser celebrated Chinese Valentine’s Day, Qixi, and made LGBT+ people feel included by launching a short video and four limited edition bottle designs of faces.

L'Oréal: Infallible Hotpot Challenge

Rankings • WARC Media 100, 2021

Makeup brand L'Oréal connected with young Chinese consumers and boosted sales of its Infallible Cushion compact face powder by partnering with a trendy hotpot restaurant.

Samsung: BACK2LIFE

Rankings • WARC Creative 100, 2021

Samsung, a technology company, educated people in China about CPR through the game Blood River.

Nescafé: From Tianyi with Love

Rankings • WARC Media 100, 2021

Nescafé Smoovlatte, a bottled coffee brand, partnered with virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

How Budweiser China acted ‘small’ to win big

Article • Alex Brownsell, WARC Exclusive, April 2021

Matt Che, CMO of Budweiser Brewing Co APAC, and Dolly Huang, Head of Marketing Capabilities, reflect on the use of brand purpose in the brewer’s award-winning ‘All Love is Love’ campaign.

Nike: Next%: Speed is Your Currency

Rankings • WARC Media 100, 2021

Sportswear brand Nike created buzz around the launch of its fastest running shoe, the Next% by turning running speed into currency and only giving the fastest runners exclusive access.

Over half of adults feel comfortable buying medications online

Data • Rob Clapp, WARC Data Points, March 2021

An overview of consumer interest in buying prescription medication online across 17 markets.

One in three adults is engaging more with social advertising

Data • Rob Clapp, WARC Data Points, March 2021

An overview of adults engaging with social media ads more since the coronavirus pandemic began across 17 markets.

'Daigou' impact may hinder e-commerce plans of luxury brands in China

Article • Re-Hub, Research on WARC, March 2021

Re-Hub‘s 2nd Daigou Index report, released in 2021 and partnered with SimplyBrand, assesses the negative impact of 'daigous' (surrogate sellers of luxury products) for luxury handbags in China.

Today’s trend in China, tomorrow’s trend worldwide? A “what if” peek at future marketing

Article • Low Lai Chow, Event Reports, Spikes X Campaign Asia event, March 2021

The world is looking to China for the future of marketing as it sets the trends in media and technology innovation – at the recent Spikes X Campaign Asia event, media agency Mindshare China shared what lessons brands can learn from them.

Chando: Reshoot Graduation Photo Campaign

Case Study • WARC Cases, 2020

Chando, a skincare brand, broke into the Chinese beauty market by celebrating what makes a person unique.

Media Owner Profile: Tencent

Data • Rob Clapp, WARC Data Points, March 2021

This Media Owner Profile of Tencent includes data on online advertising revenue and monthly active users across their key properties, including QQ, Weixin/WeChat and Qzone.

Subscription services see rising popularity

Data • Rob Clapp, WARC Data Points, March 2021

An overview of interest in and use of subscription services across 12 markets.

Traditional sports more popular than e-sports among older gamers

Data • Rob Clapp, WARC Data Points, March 2021

An overview of how long gamers spend watching e-sports and traditional sports content.

Most adults will spend more online than in store this year

Data • Rob Clapp, WARC Data Points, March 2021

An overview of whether consumers across 31 markets will spend more money online than in stores this year.

Most adults don't trust social advertising

Data • Rob Clapp, WARC Data Points, March 2021

An overview of trust in social media advertising across 17 markets.

Nike: Next% Speed is Your Currency

Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021

Nike, a sportswear brand, launched its new product Next%, the fastest running shoe yet, in China with a data-driven campaign that focused on creating mass belief in Nike's product superiority.

Pizza Hut: Female gamers' new hero

Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021

Pizza Hut, a restaurant chain, gave female esports gamers a new hero with its campaign in partnership with mobile game King of Glory in China.

The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
Trend Snapshot: COVID-19 special – livestream commerce

Article • Alex Brownsell, WARC Trends, March 2020

Evaluates the potential of livestream commerce, already popular in China, to achieve mainstream adoption in Western markets during the COVID-19 crisis.
Nearly 90% of consumers have changed their behaviour because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.
E-commerce shopping more frequent because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak.
Nearly half of consumers will delay purchases until COVID-19 outbreak is over

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.
Three-way points for navigating e-commerce in a post-pandemic world

Article • Alex Zhang, WARC Best Practice, July 2020

Brands are now looking to transform the way they reach customers, but not all transformation is always good - here are three steps to adjust to the post-COVID e-commerce world.