News
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04 December 2020
For several years Chinese consumer sentiment has been shifting in favour of local brands and this has been accelerated by the coronavirus.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of consumers buying online and picking up in-store (BOPIS) during the coronavirus (COVID-19) outbreak.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of the top 22 FMCG companies in China in 2019 and 2020.
Opinion
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Jenny Chan 陈詠欣, November 2020
The Danish brewer and its subsidiaries have benefited from relaxed social distancing measures, the rise of health consciousness, and the return of eating out and nightlife. Andrew Khan, Vice President & CMO at Carlsberg Group China, speaks to WARC’s Jenny Chan for the Marketer’s Toolkit 2021 about the gradual normalisation of operations and the importance of investing in your brand's share of voice during difficult times.
Data
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Rob Clapp, WARC Data Points, November 2020
An overview of TikTok's audience growth during the coronavirus (COVID-19) outbreak.
Case Study
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Nicholas Short, Benjamin Short, Shekhar Khanna, WARC Media Awards, Shortlisted, Best Use of Data, 2020
Infant milk formula brand SuperNAN leveraged AI and big data through partnerships with leading digital platforms to raise awareness and drive sales in China.
Case Study
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Nicholas Short, Zoe Ren, WARC Media Awards, Shortlisted, Best Use of Data, 2020
Fast-food brand KFC partnered with a weather app and a pop star to create a dynamic campaign to position itself as the go-to fast-food delivery on rainy days to increase its delivery business market share in China.
Case Study
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James Barnett, WARC Media Awards, Shortlisted, Best Use of Data, 2020
Multinational oil and gas company Shell used advanced data science to actively predict when car drivers would be in the oil-change market to boost sales of its Helix and Pennzoil brands in China and the US.
News
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20 November 2020
From Amazon Pharmacy to Ping An’s telemedicine offering, COVID-19 has accelerated digital inroads into healthcare, but it isn’t necessarily a smooth ride.
News
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20 November 2020
Eleven years after opening its first McCafé in China, fast food chain McDonald’s plans to expand its estate of in-store cafés to 4,000 outlets on the Chinese mainland by the end of 2023.
Opinion
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Tony Ren, November 2020
Livestreaming is an e-commerce format and marketing and sales method . It integrates live product demonstrations, live Q&As, time-limited pricing promotions, live negotiations, and instant ordering through online streaming services hosted either by an influencer studio, or online store.
News
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16 November 2020
Chinese e-commerce giant JD.
Data
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Rob Clapp, WARC Data Points, November 2020
An overview of consumers paying more attention to health and hygienic packaging in their post-COVID purchases.
Research Paper
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Zhengren Li, Xiaohang Zhang, Yanyu Wang, Xin Su, Int. Journal of Market Research, Vol. 62, No. 6, 2020, pp. 743-757
The behavior of users concerning mobile Internet varies significantly throughout the day. Results from existing studies—which generally simply segment one day into morning, afternoon, and evening—often provide inaccurate predictions of the behavior of users.
Research Paper
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Xin Zhao, Na Fu, Susan Taylor, and Patrick C Flood, Int. Journal of Market Research, Vol. 62, No. 6, 2020, pp. 707-724
This study aims to extend our understanding of the customer-service team relationship from a new angle, that is, the customer psychological contract.
Data
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Rob Clapp, WARC Data Points, November 2020
An overview of growth in Tencent's revenue in 2020.
Data
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Rob Clapp, WARC Data Points, November 2020
An overview of planned consumer spending and channel use in China this festive holiday season.
Opinion
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Jenny Chan 陈詠欣, November 2020
Hangzhou Wahaha Group is a brand leader in China’s food and beverage industry. Cheng Gong, Deputy Director of Branding and Public Relations, speaks to WARC’s Jenny Chan for the Marketer’s Toolkit 2021 about China's health wave and reflecting how Wahaha (which means “laughing children” in Chinese) is catering to the changing habits of younger consumers while maintaining brand growth.
News
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10 November 2020
With China appearing to have largely brought the coronavirus under control and with consumer sentiment improving, the market is now highly attractive to foreign brands chasing business to replace falling demand elsewhere.
News
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09 November 2020
China’s internet cafés are facing change, beset by the effects of COVID-19, a shift to mobile gaming and improved domestic broadband connections – and today the window closes on public submissions on their future, solicited by the Ministry of Culture
Opinion
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Jenny Chan, November 2020
Volkswagen’s popularity, reputation, and long-term leadership in China’s passenger car market was achieved with powerful first-mover advantages. Volkswagen’s Head of Brand Project House, Kuo-Hi Lee, speaks to WARC’s Jenny Chan for Marketer’s Toolkit 2021 about how the brand steered itself back on track in China after the fallout from the COVID-19 pandemic.
Data
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Rob Clapp, WARC Data Points, November 2020
An overview of gaming audiences across 24 markets.
News
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04 November 2020
With the pandemic having driven more retailers and brands online, innovative packaging is creating new marketing opportunities for savvy brands in China.
News
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03 November 2020
The domestic economy has recovered well in China if the figures coming out of the first day of the Singles' Day shopping festival – sometimes seen as a proxy for consumer spending – are anything to go by, including sales 90% higher than last year on
Case Study
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SABRE Awards, APAC In2, 2020
The Orangeblowfish, a creative agency, transformed a convenience store into The Broken Dagger: an exclusive, intimate bar, full of divine mystique, on behalf of Shanghai mixologist Geo Valdivieso in China.
