Article
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WARC Best Practice, February 2020
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article
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Euromonitor Strategy Briefings, March 2019
A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
Article
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GlobalWebIndex, Research on WARC, April 2020
Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economicconfidence in the coronavirus outbreak.
Article
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Sam Peña-Taylor, WARC Exclusive, April 2020
McCann Worldgroup, the agency network, is interviewing over 14,000 people across 14 markets on a weekly basis to track the human experience of the COVID-19 situation.
Article
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Research on WARC, April 2020
Explores how concerns are growing for most, how behaviors are changing, and how attitudes towards advertising are twofold as a result of the coronavirus.
News
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07 April 2020
Consumers in Indonesia are shifting towards a more ‘health and hygiene’ focused lifestyle, according to a recent survey by SurveySensum in partnership with the Mobile Marketing Association (MMA), as the country continues efforts to stem the spread ...
Article
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Vicky Bullen, WARC Exclusive, April 2020
Gen Z drinking habits are changing, and brands need to wise up to the ‘why’ and shift their strategies.
Research Paper
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Adam Sheridan, Arnaud Debia, Lesley Tian, Lindsay Franke and Rachel Rodgers, Research on WARC, March 2020
Looks at how brands can help people to win the war of COVID-19 to survive, then revive.
Research Paper
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Daniel Bone, Research on WARC, March 2020
COVID-19 has brought into focus how the FMCG industry provides critical value on a daily basis for those in need of basic necessities.
Article
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Stephen Whiteside, WARC Exclusive, March 2020
Lululemon, the athletic apparel manufacturer, is seeking to rely on its core brand strengths as it responds to the COVID-19 crisis.
Research Paper
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Research on WARC, March 2020
This report looks at consumer purchasing data from across the world as the COVID-19 crisis has unfolded, through to what consumer behavior may look like after it has passed.
Article
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WGSN, WARC Exclusive, March 2020
Coronavirus is set to drive a significant evolution in consumer beliefs and attitudes, accelerating a number of strategic shifts and creating a new spending landscape.
Research Paper
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GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 5-12 in the US and UK regarding the coronavirus outbreak, which is causing fluid and unpredictable changes to our day-to-day lives, and businesses everywhere are understandably worried about the impact it will have on them.
Article
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Research on WARC, March 2020
The FMCG industry is already playing a leadership role in these unprecedented times of uncertainty and insecurity.
News
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16 March 2020
The coronavirus pandemic is currently the top issue of concern for people, companies and governments alike, but what are consumers most worried about and how is their behaviour changing? A new survey of more than 4,500 consumers in the US and UK ...
Article
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Anna Hamill, Event Reports, POPAI Retail Marketing Conference, February 2020
Lärabar, an all-natural energy bar owned by General Mills, was a market leader in the US, but launch in the UK required a strategic and hyper targeted approach.
News
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10 March 2020
Sales of plant-based meat substitutes grew by 18% in the US last year, new data shows, with further growth expected as new products continue to hit the market.
News
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05 March 2020
Instagram reigns supreme for Generation Z when it comes to discovering new looks and trends in the health and beauty sector – but they still crave the in-store buying experience, new research finds.
News
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28 February 2020
Amid all the worrying headlines about the global spread of coronavirus, a new report has some surprisingly upbeat findings about its impact on Chinese consumers, who remain optimistic, motivated and still ready to spend.
Opinion
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Ervin Ha, February 2020
With the Vegan movement growing steadily in the West, YouGov's Ervin Ha looks at whether it is time for brands in Singapore to start paying attention to plant-based options.
Opinion
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Jonathan Kirkby, February 2020
As no or low alcoholic drinks enter the mainstream, the opportunities for greater creativity in the category matter, argues Jonathan Kirkby, MD of Instinct PR.
News
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12 February 2020
Singapore is gearing up to address the anticipated shortfall in tourist receipts, thanks to the on-going coronavirus outbreak.
News
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06 February 2020
FMCG sales through e-commerce channels in China grew almost seven times as fast as the sector overall in 2019 – a trend that the coronavirus outbreak is likely to accelerate in early 2020.
News
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05 February 2020
Anecdotal evidence about the impact of Dry January and Veganuary on UK consumer shopping habits has been backed up by new figures that show a sharp rise in sales of alcohol-free beer and plant-based foods.
