Article
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WARC Best Practice, February 2020
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article
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Euromonitor Strategy Briefings, March 2019
A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
News
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29 June 2020
GlaxoSmithKline (GSK), the healthcare company, has categorised its brand portfolio into four groups as part of its strategy to provide the best support to consumers during the COVID-19 pandemic.
Article
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Irene Joshy, WARC Trends, June 2020
Kantar’s Irene Joshy outlines the key anchors that will drive consumer behaviour through this current pandemic period and into the future.
Article
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WARC COVID-19 Series, June 2020
Shows how behaviours are changing during and after the COVID-19 pandemic and provides a behavioural road map for how to communicate today and in the foreseeable future.
Article
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Low Lai Chow, WARC COVID-19 Series, Kantar Japan webinar, June 2020
Research from Kantar outlines how the expectations of Japanese consumers are shifting in tandem with the disruption and change brought about by the COVID-19 pandemic.
News
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19 June 2020
Despite being one of the hardest hit industries, the hospitality sector remains positive in its outlook, anticipating recovery to begin as early as Q4 of this year.
Article
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Sam Peña-Taylor, WARC Exclusive, June 2020
The hospitality sector has been hard hit by coronavirus-driven lockdowns; research by Zagat offers some pointers for restaurants re-opening in a socially distanced world.
Article
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Euromonitor Strategy Briefings, May 2020
Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z.
Article
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Alex Brownsell, WARC Exclusive, June 2020
Advice for cinema companies on how to revive consumer interest in the medium after COVID-19 lockdown restrictions have been lifted.
Article
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Rory Gallery, Ed Gunn, Daisy Conroy-Botica, Callum Orr, Nick Salter, WARC COVID-19 Series, Special Group, June 2020
A snapshot by Special Group of what happens when people try to return from almost two months in isolation to a brave new world.
Article
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Dheeraj Sinha, WARC COVID-19 Series, June 2020
Leo Burnett’s Dheeraj Sinha outlines the key inflection points emerging in India as the COVID-19 pandemic continues to re-shape consumer lifestyles and culture.
News
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03 June 2020
Post-lockdown, there’s a new marketing narrative in India that seeks to plug into new consumer anxieties surrounding staying healthy and the idea of building immunity in a world stalked by COVID-19.
News
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02 June 2020
Many people in China are still coming to terms with both COVID-19 and the measures taken to contain it, but there are indications that the country’s response to the situation is well regarded by its citizens, and this pride is an important idea for ...
Article
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GlobalWebIndex, Research on WARC, June 2020
Examines how consumer sentiment is being impacted as restrictions continue to ease in many parts of the world and more countries enter a recovery phase of the COVID-19 pandemic.
Article
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Low Lai Chow, WARC COVID-19 Series, CatchOn webinar, May 2020
There are opportunities to be had from the COVID-19 pandemic, and brands in China are now reaping the rewards from supporting consumers during the crisis and adapting rapidly to digital channels.
News
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28 May 2020
Choosing the next holiday destination may have been one of the last things most people were considering while staying indoors protecting themselves from COVID-19, with safety taking on a new role.
Article
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AdSpark, Research on WARC, May 2020
A deep dive into how the Filipino identity is seen through, and shaped by, the COVID-19 pandemic.
Article
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Prerna Katyal, WARC COVID-19 Series, May 2020
HCL Enterprise’s Prerna Katyal outlines how brands can leverage behavioural science concepts to predict and adapt to the changing consumer situation as markets move to a COVID-19 recovery phase.
Opinion
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Jason Mander, May 2020
As more countries begin to ease their Covid-19 restrictions, there’s one inevitable question that everyone is asking: what does the “New Normal” look like? Clearly, we can’t just assume that behaviours newly acquired or significantly boosted during an unprecedented crisis will automatically continue afterwards.
Article
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Will Grundy, WARC COVID-19 Series, May 2020
Travel brands have been among the hardest hit by COVID-19, but can take action now to stay top of mind post-lockdown.
Opinion
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Sam Robson, May 2020
Lockdown has changed the daily routines and behaviours of many, if not most, people. Marketers need to update their personas accordingly, says Sam Robson.
Opinion
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Cathy Taylor, May 2020
Consumers in the US display a mix of eagerness and caution about returning to various pre-lockdown behaviors, according to research from The Harris Poll.
Article
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WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
