Article
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Marisa Beazel, WARC Exclusive, April, 2021
As the world begins to cautiously open up and vaccines become more readily available, now is the time for travel brands to begin preparing for vacation-hungry tourists.
Article
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Miranda Glover, WARC Exclusive, April 2021
The pressure is on travel brands hit hard during the pandemic to win British tourist pounds when COVID-19 restrictions are fully lifted.
Article
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Jo Bowman, Event Reports, ARF SHOPPERxSCIENCE, March 2021
As COVID-19 began to spread, Avocados From Mexico faced the challenge of consumers avoiding stores, trying not to touch products, and seeking to contain their expenditure.
Opinion
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Ete Davies, April 2021
Even though right now booking a holiday abroad could land you with a £5000 fine, travel brands are readying themselves for the prospect of resumption of service in the not too distant future.
Article
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Low Lai Chow, Event Reports, Voice of Opportunity – COVID-19 A Year On, March 2021
APAC consumer sentiment has morphed in response to the COVID-19 pandemic.
Article
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Research on WARC, April 2021
Report from Hue, in partnership with The Harris Poll, examining the lack of progress on diversity, equity and inclusion in corporate America based on input from 2,250 professionals.
Article
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Siyoree Thaitrakulpanich, WARC Exclusive, Spotlight SEA, April 2021
Amid COVID-19, brands and organisations in Thailand have partnered up to quickly and efficiently provide for people’s everyday needs without having to re-develop their own capacities; Ogilvy’s Siyoree Thaitrakulpanich says brands and organisations realise they now have to really focus on the consumer and cannot get away with merely saying they care.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of consumer interest in buying prescription medication online across 17 markets.
Article
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Sam Peña-Taylor, Event Reports, MRS Impact Conference, March 2021
Boots, the UK-headquartered health and beauty retailer, used a form of cultural analysis to understand emerging ideas of health to refine its brand.
Article
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Danielle Jackson, WARC Exclusive, March, 2021
With sustainability and health now major consumer food trends, more shoppers are buying plant-based foods as part of a ‘flexitarian’ or vegan diet.
Article
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Euromonitor Strategy Briefings, February 2021
Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
Opinion
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Gabey Goh, February 2021
Alexsandro BX Pinto, former vice-president, marketing, AB InBev South Korea, points out how domestic brands witnessed a rise in the year of the pandemic. Going forward, he expects premiumisation to return in a big way, but he also believes that a brand has to be fully leveraged on data and digital media in order to entertain and solve consumer problems. Pinto speaks to WARC’s Gabey Goh for the Marketer’s Toolkit 2021.
Opinion
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Gabey Goh, February 2021
For most brands and marketers across the world, 2020 was nothing if not tumultuous. But Miseon Stella Park, senior brand manager, mints, Asia – Mars still sees South Korea’s economy faring better than others. In a chat with WARC’s Gabey Goh for the Marketer’s Toolkit 2021, Park talks about how important e-commerce and creative marketing are in keeping her products at the top of the consumer’s mind in the new normal.
Article
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Research on WARC, February 2021
The need to look ahead and make sense of the cultural changes impacting business and communication has never been so vital and interesting.
Article
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Kiron Kesav, WARC Exclusive, February, 2021
PHD Media’s Kiron Kesav says automotive brands in Southeast Asia, even those already recovering from periods of lockdown, have to adapt to shifting themes in a post-pandemic world.
News
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11 February 2021
The disruption caused by COVID-19 has led people to seek new forms of value, such as easy e-commerce or paying a premium for hygiene, and marketers are having to rethink how they communicate value through messaging and optimal pricing.
Article
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Charu Aggarwal Harish, WARC Exclusive, February 2021
This article highlights the growth in e-commerce during the pandemic and provides insights for marketers to adapt to changing consumer expectations in this fast-evolving category.
Article
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Dave Gryga and Brian Baecker, WARC Exclusive, February 2021
This article shares new research about how the COVID-19 pandemic is affecting consumers in the US.
Article
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WGSN, WARC Exclusive, February 2021
A snapshot of the five key consumer drivers that are forging innovations in product development and service solutions.
News
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10 February 2021
Innovation, digital transformation and experimentation offer differentiation opportunities to healthcare brands competing in a highly-regulated category, according to Stephen Moy, CEO of creative agency Barbarian.
Article
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WARC Best Practice, February 2021
A summary of new thinking and best practice on communicating value.
Article
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Dr Boon Chong Lim and Jeremy Sim, WARC Exclusive, February, 2021
Nanyang Technological University’s Dr Boon Chong Lim and Prototyping Lab Aufhaven’s Jeremy Sim examine how alternative proteins, considered the next wave of food innovation, can be successfully marketed.
Opinion
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John Kenny, February 2021
Processes, communication, the standard system of providing healthcare, and especially relationships … it’s all been disrupted by the COVID-19 pandemic. We continue to live and work in a state of evolution and uncertainty. What hasn’t changed, though, is the importance of connections, relationships, and the flow of information between the pharmaceutical industry, healthcare professionals (HCPs), and patients.
Article
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Backslash, WARC Trends, February, 2021
The COVID-19 pandemic has triggered a cosmic reshuffle of global realities, social norms and individual beliefs.
Article
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Steven Moy, WARC Exclusive, February 2021
As a highly regulated category, health and wellness brands can sometimes struggle to differentiate their brand from competitors.
