News
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26 January 2021
US marketers will need to shift their thinking around contactless payments as people shop, pay and pick up products, according to research by Mastercard and The Harris Poll.
Article
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Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
Article
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Mike White, WARC Exclusive, January, 2021
As COVID-19 stretches into 2021, brands are realising that plans put on ice in 2021 may no longer fit the moment.
Article
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Stephen Whiteside, WARC Exclusive, January 2021
Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
News
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20 January 2021
China’s culture of long working hours is again under criticism following the recent deaths of several tech company employees, but there are signs that a younger generation is fighting back.
Article
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Brian Carruthers, Event Reports, CES 2021, January 2021
The Harris Poll, the research firm, teamed up with payments brand Mastercard to look at what the post-pandemic future might hold for digital commerce and the payments category in the US.
News
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19 January 2021
Just over half the people who have had to work from home (WFH) during the pandemic say it suits them well, finds a major survey in India.
News
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18 January 2021
January is usually a boom time for gyms, but coronavirus restrictions mean many remain closed across the US, prompting a majority (59%) of American adults to say they won’t renew their subscriptions while a trend for home-based exercise grows.
Opinion
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Rob Clapp, January 2021
This month: how regulation may challenge Facebook’s reliance on Instagram and WhatsApp, how FMCG brands are growing in China, and the role of digital audiences for publishers.
Article
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Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
Article
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Crawford Hollingworth and Liz Barker, The Behavioural Architects, January 2021
To get 2021 behavioural change goals off to a better start, The Behavioural Architects have brought together the latest thinking from behavioural scientists, neuroscientists, psychologists and practitioners to provide a practical toolkit for how to make and break habits in the new normal.
News
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05 January 2021
Predictions for 2021 look very different from those made for 2020, as much of the world grows accustomed to life under COVID-19, tech will help us live life firmly at home.
Article
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Trajectory, Research on WARC, January, 2021
Trajectory has gathered extensive data on COVID-19's impact on consumer behaviour and psychology.
Article
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Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Article
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Euromonitor, Research on WARC, December 2020
The combination of officially mandated shutdowns and radical cutbacks in consumer demand due to COVID-19 is reshaping physical space and the surge in demand for e-commerce is putting pressure on brick-and-mortar operators.
Article
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Euromonitor, Research on WARC, December 2020
This report examines the performance of consumer health categories comparatively against other consumer industries and across regions and markets; it also explores the expected five-year forecasts for each category.
Article
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Euromonitor Strategy Briefings, December 2020
This report examines how shopping is being reinvented in the home and garden industry. ‘Shopping reinvented’ is one of the eight most influential megatrends shaping consumer markets.
Opinion
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Simon Dale, December 2020
Adobe’s Simon Dale outlines how the smart tourism that delivers personalised and contactless experiences can help the APAC tourism industry accelerate its post-pandemic recovery.
Opinion
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Charu Aggarwal Harish, December 2020
Havas Group’s Charu Aggarwal Harish outlines the opportunities for brands in Asia in meeting the demands of a consumer base defined by “Do Everything Yourself”.
Research Paper
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Rossana Dell’Isola, Veronica Mayne, ESOMAR Conference papers, Insights Festival, 2020
Beyond Research Italy, joined forces with insight agencies worldwide to develop global guidelines to empower brands in the post-COVID-19 age.
Research Paper
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Litthya Burgin, Jeff Haselum, ESOMAR Conference papers, Insights Festival, 2020
Multinational pharmaceutical company GlaxoSmithKline (GSK) played with different research techniques to explore the concept of an interactive AI Self-Care Coach in a retail healthcare environment.
Research Paper
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Nicholas Lee Jianhao, Alex Wilman, ESOMAR Conference papers, Insights Festival, 2020
Semiconductor and software design company Arm Holdings and global insight agency Northstar championed Design Thinking (DT) to better understand the relationship between youth and tech, leading to the design of a cyberbullying prevention app.
Article
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John G. Singer, WARC Exclusive, December 2020
This article looks at why the pandemic should prompt the pharmaceutical industry to look at strategies beyond drug promotion and look, instead, at partnerships that ultimately provide better health outcomes.
Article
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Radhecka Roy, Research on WARC, December 2020
The global coronavirus pandemic has disrupted life, livelihoods and health across countries and cultures.
News
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10 December 2020
Low-calorie meal-replacement products are emerging as big business in China as consumers demand products to help control weight and that also satisfy and offer high-quality nutrition.
