Opinion
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Tanzil Bukhari, October 2021
After years of pressure and uncertainty, stakeholders across the digital ad ecosystem are putting their best foot forward to tackle inflammatory rhetoric, misinformation and disinformation, says Tanzil Bukhari, Managing Director, EMEA, DoubleVerify.
Opinion
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Vicky French, October 2021
Brands that on the one hand support DE&I are being undermined when their ads appear in media outlets that incite hateful and discriminatory comments of underrepresented communities. To fix this credibility gap, brands must be accountable for their media investment choices, and publicly take a stand against problematic media, argues Vicky French, Global Brand Marketer at Hewlett Packard Enterprise.
Article
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Jerry Daykin, Isabel Massey and Pia Oberoi, WARC Webinars, September 2021
To coincide with this September's WARC Guide to Conscious Media Investment, this webinar looks at how conscious media investment supports diversity and inclusion.
Article
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Jake Dubbins, Belinda J Smith and Clare Melford, WARC Exclusive, September 2021
This podcast episode discusses conscious media investment with Jake Dubbins, Co-Founder & Co-Chair at Conscious Advertising Network, Belinda J Smith, CEO, Americas at m/SIX, and Clare Melford, Co-founder & Executive Director at The Global Disinformation Index.
Opinion
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Guillaume Kendall, September 2021
Big tech companies need to start offering alternatives to the way that information is harvested and ads are served, writes Guillaume Kendall.
Opinion
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Richard Wilson, September 2021
Richard Wilson, director and co-founder of Stop Funding Hate, notes how the growth of consumer-driven campaigns like his own and Sleeping Giants reflects rising public concern over the impact of hateful “clickbait” content – both online and in traditional media.
Article
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Ben Downing, WARC Exclusive, September 2021
Over the last 18 months Havas has overhauled its programmatic practice and drove the expansion of its Meaningful Marketplace approach to deliver a Sustainable Marketplace enabling advertisers to invest in media partners making commitments on climate action.
Article
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Veena McCoole, WARC Exclusive, September 2021
A case study of a top Fortune 500 advertiser shows how funding quality journalism improves efficiency and supports legitimate news.
Article
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Isabel Massey and Jerry Daykin, WARC Exclusive, September 2021
Explains how Diageo and GSK ensure their media investment supports diversity and inclusion.
Article
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David Puttnam, WARC Exclusive, September 2021
David Puttnam, Chair of the House of Lords Select Committee on Democracy and Digital Technologies, and a former advertising executive, argues that the unchecked power of digital platforms is fueling climate disinformation, and that more regulation is needed.
Article
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Tina Fegent, WARC Exclusive, September 2021
O2, the UK telco company, is a member of the Conscious Advertising Network (CAN) which is helping the company make more responsible media investment decisions.
Opinion
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Clare Melford, September 2021
To combat disinformation advertisers must make conscious media investment decisions to support quality journalism, and trusted sites, says Clare Melford, Co-Founder & Exec Director – The Global Disinformation Index.
Article
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Ruchira Jaitly, WARC Exclusive, September 2021
Ruchira Jaitly, India and APAC CMO, HMD Global, explains how the mobile device company navigates a fast evolving and almost hydra-headed explosion of misinformation, hate speech or ‘inciteful reporting’.
Opinion
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Ivan Cheung, September 2021
As climate change is on the corporate, political and social agenda more than ever before, climate change denialism is also rising. Ivan Cheung, digital marketing consultant, urges brands to demand more from the platforms where disinformation is rife.
Article
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Dr Pia Oberoi, WARC Exclusive, September 2021
Pia Oberoi, senior advisor on migration and human rights at the UN, explains how the once disparate worlds of advertising and human rights intersect.
Opinion
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Chloe Colliver, September 2021
False behaviours and identities online can undermine the whole system of digital advertising that brands currently rely on. As such, taking a stand on disinformation is not just a moral imperative, but is also business critical, says Chloe Colliver, head of digital policy and strategy at the Institute for Strategic Dialogue (ISD).
Article
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WARC Best Practice, September 2021
A summary of new thinking and best practice on conscious media investment.
Opinion
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Danny Stone, September 2021
Anti-Jewish racism online is a significant and growing threat, says Danny Stone, Chief Executive of the Antisemitism Policy Trust. This short piece details some of the consequences of online antisemitism, the risk for advertisers and the simple steps that can be taken to protect brands, clients, the industry, and citizens, from harm.
Article
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Matt Rivitz, WARC Exclusive, September 2021
Matt Rivitz, Chief Purpose Officer at NOBL, outlines where programmatic advertising went wrong, how advertisers woke up to its many problems, and how the future of adtech is in quality content.
Article
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Krystal Olivieri and Belinda J. Smith, WARC Exclusive, September 2021
GroupM is building solutions that guide and refine the decision-making process across its Responsible Investment Framework which focuses on five areas – Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability.
Article
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David Tiltman and Alex Brownsell, WARC Exclusive, July 2021
WARC’s Alex Brownsell, senior editor for media and editor of the WARC Guide to the future of identity, takes us through the implication of Google postponing its ban on third-party cookies, the best way for brands to avoid any data disruptions, and what the future of identity will really look like.
Article
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WARC Best Practice, July 2021
This guide inspires advertisers to develop Marketing Sustainability Strategies and provides resources for education.
Article
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Ben Bold, Event Reports, Lions Live, June 2021
Brands need to reflect their values when making decisions about their media spend, or else risk suffering from profound reputational consequences.
Article
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James Coulson, WARC Exclusive, July 2021
Why marketers should prioritise media quality over efficiency.
Opinion
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Brian Carruthers, June 2021
The launch of GB News, a UK news network promising to take on “woke warriors”, shows that brands cannot avoid getting involved in the broader cultural conversation, argues Brian Carruthers, WARC’s News Editor.
