Article
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WARC Best Practice, October 2019
Provides guidance and key reading on brand safety, including the impact fake news can have on brand credibility and how brands can ensure advertising appears in appropriate and relevant contexts.
Article
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Bethan Crockett, WARC Best Practice, September 2017
This article explains how brands can best tackle safety concerns around the placement of display, video or native ads adjacent to illegal or inappropriate content.
News
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30 July 2020
Two of the leading anti-fraud and brand safety standards organisations in the digital ad industry – the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS) – are to merge.
Article
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Ebiquity, July 2020
Details ten things advertisers can do to optimise value from programmatic media.
Article
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Giandomenico Di Domenico and Marco Visentin, International Journal of Market Research, Vol. 63, No. 4, 2020, pp. 409-417
Scholars in different scientific fields and practitioners are analyzing the rise of production and diffusion of fake news and problematic information that is rapidly contaminating the digital world.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in social.
Opinion
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Mike Teasdale, July 2020
Now into the second week of the #StopHateforProfit boycott, Mike Teasdale explores what it would take to force Facebook to make a change.
Article
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Kantar Technology Team, WARC Trends, July 2020
COVID-19 has accelerated the arrival of India’s sixth era of internet evolution, driven by rapid increase in digital reach and width of usage amongst current internet users.
Opinion
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Sam Peña-Taylor, July 2020
The questions swirling around the suitability of Facebook’s open platform for advertising mask a different debate: whether advertising has forgotten its role in ensuring a healthy media ecosystem.
News
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13 July 2020
Third-party verification and demonetising certain types of content are among the steps that social-media companies like Facebook can take to show advertisers they are addressing concerns around hateful and misleading content, according to Diego ...
Article
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Anna Hamill, WARC Exclusive, July 2020
Verizon, the telecoms company, halted its advertising spend on Facebook, the social network, in relation to a concern about brand safety, and is actively working to help tackle this problem.
Opinion
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Alex Brownsell, July 2020
The #StopHateForProfit protest may signal the start of a wider clean-up of the digital media ecosystem, and a greater brand intolerance for the darker corners of the web.
Opinion
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Virginie Dremeaux, June 2020
The easing of lockdowns is changing the environment for advertisers again. Virginie Dremeaux advocates using premium environments and experimenting with new channels, strategies and audiences.
News
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30 June 2020
Facebook is facing a boycott from major advertisers including Levi’s, Unilever, Diageo, Verizon and Coca-Cola pulling spend in protest at the platform’s lax attitude to misinformation and hate speech – will it change Facebook? As with most stories ...
Opinion
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Karen Nelson-Field, June 2020
Bringing together industry heavy-hitters for the WARC Guide to Planning for Attention, Karen Nelson-Field takes you through the value, measurement, application and ethics of Attention.
Article
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Prof. Karen Nelson-Field and Jonathan Waite, WARC Webinars, June 2020
Professor Karen Nelson-Field, Founder and CEO, Amplified Intelligence and Jonathan Waite, Senior Director, Global Media Partnerships, Dentsu Aegis Network answer questions and help plan your attention strategy.
News
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16 June 2020
Brands find themselves expected to take a stand on issues such as Black Lives Matter, but rather than simply reacting to events they should arguably be reappraising some more fundamental aspects of their marketing approach.
Article
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GroupM, Research on WARC, June 2020
Gives an overview of political, social and technological shifts impacting brand safety at a high level and looks tospecific challenges in five categories currently undergoing rapid transformation: Connected TV, Digital Out-of-Home, Location Data, Audio and Gaming.
Opinion
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Nick Morley, June 2020
A simplistic brand safety approach, such as keyword blocking, has been exposed by the current crisis.
Article
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Jerry Daykin, WARC Exclusive, June 2020
In recent years questions around the digital media supply chain have been widely discussed in the marketing industry and exactly how brands have reacted has varied considerably.
Article
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WARC Best Practice, June 2020
A summary of new thinking and best practice on Planning for Attention, from the WARC Guide.
Article
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Trustworthy Accountability Group, Research on WARC, May 2020
Looks at how brands can deal with the increased amount of fraudulent and malware activity during the COVID-19 crisis.
Article
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Trustworthy Accountability Group, Research on WARC, April 2020
Focuses on discovering rates of both General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT).
News
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29 April 2020
A study by the research firm Lumen indicates that ads adapted to the coronavirus situation draw people’s attention more than the pre-crisis norm.
Article
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Alex Brownsell, WARC COVID-19 Series, Future of Audio, April 2020
Analysis of audio advertising referencing COVID-19 by UK supermarket chains including Tesco and Iceland.
