Effectiveness

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WARC Creative 100: Top agencies 2021

Rankings • Rankings Articles, November 2021

Download a breakdown of the top agencies’ work featured in the 2021 Creative 100 Rankings.

WARC Effective 100: Top brands 2021

Rankings • Rankings Articles, November 2021

Download a breakdown of the top brands’ work featured in the 2021 Effective 100 Rankings.

WARC Creative 100: Top brands 2021

Rankings • Rankings Articles, November 2021

Download a breakdown of the top brands’ work featured in the 2021 Creative 100 Rankings.

WARC Creative 100: Summary of results 2021

Rankings • Rankings Articles, November 2021

The WARC Creative 100 is an annual ranking of the world’s most awarded campaigns and companies for creativity.

WARC Effective 100: Top agencies 2021

Rankings • Rankings Articles, November 2021

Download a breakdown of the top agencies’ work featured in the 2021 Effective 100 Rankings.

Sonos: Brilliant Sound At Intersections Of Culture And Cool

Case Study • WARC Cases, November 2021

Sonos, an audio technology company, generated a record increase in revenue growth globally by emphasising its high quality sound.

McCormick & Company: French's mustard beer

Case Study • AME Awards, Bronze, 2021

French's, a food brand, launched a campaign in the US to best its 2019 National Mustard Day initiative's earned impressions to ensure that the brand continued to be highly relevant and drive sales.

Pringles: Trapped in advertising

Case Study • AME Awards, Regional Platinum – North America, Gold, 2021

Pringles, a brand of crisps, satirically 'trapped' comedy characters Rick and Morty in the world of advertising on the night of the Super Bowl in the USA.

Flowr: Art & Science

Case Study • AME Awards, Finalist, 2021

Flowr, a cannabis company, launched a campaign in Canada to advertise its premium, high-THC strain, BC Pink Kush.

BankSA: How one letter changed the game

Case Study • AME Awards, Silver, 2021

BankSA, a financial services brand, made a public declaration of commitment to South Australia by changing its name to BackSA.

ReturnToWorkSA: Reach for the facts

Case Study • AME Awards, Bronze, 2021

ReturnToWorkSA, a state workplace injury insurer, launched a campaign in Australia to raise awareness of the dangers of long-term use and addiction to prescription opioids and encourage users to enquire about alternative treatments.

The Mohammed bin Rashid Al Maktoum Global Initiatives: The world’s tallest donation box

Case Study • AME Awards, Gold, 2021

The Mohammed bin Rashid Al Maktoum Global Initiatives, a philanthropic foundation, raised US$3.3m to support people living in poverty in the UAE.

Mucinex: Nightshift launch

Case Study • AME Awards, Finalist, 2021

Mucinex, a pharmaceutical company, launched a campaign in the US to drive sales and grow presence in night-time segments and engage millennial users to drive consideration.

Thrive Cannabis Marketplace: Thrive for $20

Case Study • AME Awards, Bronze, 2021

Thrive Cannabis Marketplace, a cannabis dispensary, launched a campaign in the US to convey an easy, non-stigmatised way for consumers to purchase low-cost, in-house cannabis products.

Pantene: The hairy tale

Case Study • AME Awards, Silver, 2021

Pantene, a hair products brand, launched a campaign in Japan to improve brand perception, become a part of the cultural conversation and create unprecedented brand engagement.

Invisalign Clear Aligners: If you know you know

Case Study • AME Awards, Bronze, 2021

Invisalign Clear Aligners, an orthodontics firm, launched a campaign in the US to drive demand for treatment with a consumer group who usually opted for other competitors.

McDonald's: Ride Thru

Case Study • AME Awards, Finalist, 2021

McDonald's, a fast-food chain, launched a campaign in the Philippines to stand out from the competition and become the top-of-mind Drive-Thru brand amongst Filipino motorists.

Head & Shoulders: Say it proud!

Case Study • AME Awards, Silver, 2021

Head & Shoulders, a hair care brand, launched a humorous campaign in Indonesia which focused on common mispronunciations of the brand’s name.

Knorr: Rooftop farms

Case Study • AME Awards, Gold, 2021

Knorr, a food brand, launched tackled the hunger crisis in Egypt by launching its Rooftop Farms initiative.

Ikea: Style for all

Case Study • AME Awards, Finalist, 2021

IKEA, a furniture brand, launched a campaign in Singapore to drive brand love, drive sales and create social buzz and PR coverage around the EFTERTRADA collection, increase foot traffic to IKEA stores, and improve average basket size and value for EFTERTRADA.

O2 Slovakia: #DontBeAPirate

Case Study • AME Awards, Bronze, 2021

O2, a mobile carrier, launched a campaign in Slovakia to engage young drivers to act against using their phones whilst driving.

Crayola: Colors of the world

Case Study • AME Awards, Gold, 2021

Crayola, a brand of crayons, reimagined its eight-crayon pack in North America to better reflect the ethnic diversity of the children of today.

American Pecans: Super safe pecan debate

Case Study • AME Awards, Gold, 2021

American Pecans, a brand of pecan nut, provided families in the US with safe, non-political topic of conversation during the holiday period: the pronunciation of the word 'pecan'.

HomeEquity Bank / Royal Canadian Legion: World’s oldest esports team

Case Study • AME Awards, Gold, 2021

Home Equity Bank (HEB), a financial services brand, and Royal Canadian Legion, an ex-service personnel foundation, used esports to raise money for the Legion on Remembrance Day in Canada.

Midol: M-Powered

Case Study • AME Awards, Bronze, 2021

Midol, a menstrual pain brand, launched a campaign in the US to increase sales growth and persuade women that period symptoms were more than just pain and deserved more than a general pain reliever.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Rethinking brand for the rise of digital commerce

Article • WARC Exclusive, June 2021

This WARC white paper looks at rethinking how the marketing discipline should approach brand, media and performance marketing – and reframe it for a world of digital commerce.
The effectiveness code

Article • James Hurman with Peter Field, WARC Exclusive, June 2020

This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
The WARC Guide to new research in marketing

Article • WARC Best Practice, January 2021

A summary of new thinking and best practice on new research in marketing.
2020 Innovation Report: Insights from the WARC Awards

Article • WARC Exclusive, December 2020

Analyses the key themes and summarises the winning case studies from the 2020 Effective Innovation category in the WARC Awards, and examines the data.
The Marketer’s Toolkit 2022: Global Trends Report

Article • WARC Exclusive, November 2021

The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.