Article
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Alex Brownsell, Lena Roland and Sam Peña-Taylor, WARC Exclusive, October 2021
This episode of the WARC podcast is presented by WARC's Alex Brownsell, Senior Editor, Media, Lena Roland, Managing Editor, WARC.com, and Sam Peña-Taylor, Reporter.
Article
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Amy Rodgers, Dan Jury and Nigel Edginton-Amor, WARC Webinars, October 2021
This webinar, in association with Royal Mail Marketreach, shares evidence from recent research into the impact of direct mail as lead media or within the media mix.
Article
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Sam Peña-Taylor, Event Reports, EffWorks, October 2021
Recent advertising aesthetics have been focusing on the wrong kind of attention, argues Orlando Wood, with profound implications for the effectiveness of creative campaigns.
Article
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Sam Peña-Taylor, Event Reports, EffWorks Global, October 2021
Advertising doesn’t share its lessons when it’s not trying to win awards.
Article
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Sam Peña-Taylor, Event Reports, IPA EffWorks Global Conference, October 2021
New research from effectiveness expert Peter Field uncovers the effect that brand purpose has on a brand’s overall effectiveness, establishing that among the strongest cases the benefits are outsized, the IPA’s EffWorks conference heard.
Article
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Stephen Whiteside, Event Reports, September 2021
Analysis of the 2021 Effie Awards Canada demonstrated that marketers who continued to focus on brand building during the COVID-19 pandemic were rewarded with impressive results.
Article
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Stephen Whiteside, Event Reports, ARF DATAxSCIENCE, June 2021
Analytic Partners, a data analytics consultancy and tech firm, has drawn on a vast dataset, covering around 45 nations, to identify several drivers of marketing effectiveness.
Article
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WARC Best Practice, June 2021
Explores current thought and reading on the connection between creativity and effectiveness, a relationship for which there is compelling evidence, especially in terms of creating brand fame: a driver of long-term performance.
Article
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WARC Exclusive, May 2021
This report, developed in association with HP Graphic Arts, is an analysis of successful case studies that use packaging as lead media, with a focus on those that utilise variable product packaging through digital printing.
Article
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Pete Buckley and Gareth Price, WARC Exclusive, May 2021
Facebook’s Pete Buckley and Gareth Price draw on new research from Oxford University and Kantar to highlight the power of multiplicity in brand building.
Data
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Rob Clapp, WARC Data Points (Curated), May 2021
An overview of the effectiveness of out-of-home (OOH) advertising in driving offline and online actions.
Article
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Research on WARC, April 2021
Presents Les Binet and Peter Field's findings on the core principles of B2B marketing.
Rankings
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Rankings Articles, April 2021
This report uses data from Rankings results 2015-19 to assess how often that creative work is also effective.
Rankings
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Rankings Articles, April 2021
A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.
Data
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Rob Clapp, WARC Data Points (Curated), March 2021
An overview of the cost-effectiveness of different channels in multimedia campaigns.
Opinion
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WARC, March 2021
How do you show your work has worked? Your clients want to know. Your colleagues want to know. Effectiveness awards judges want to know too.
Opinion
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Chiara Manco, March 2021
WARC's Chiara Manco shares tips and tricks from the APG on how to craft a winning awards paper.
Article
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WARC Strategy Toolkit, March 2021
This article offers a selection of papers that are best-in-class on the various elements of effectiveness.
Opinion
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Andre van Loon, February 2021
Marketing effectiveness itself cannot be guaranteed because the consumer and citizen world in which the marketing happens is, to a greater or lesser extent, unpredictable. Rather than being restrictive, this fact makes the search for effective marketing theory all the more potentially rewarding, argues Andre van Loon.
Opinion
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Andy Nairn, February 2021
Andy Nairn has just launched a new book called Go Luck Yourself: 40 ways to stack the odds in your brand’s favour. Here, he picks out 5 lucky lessons from some classic effectiveness case-studies.
News
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04 February 2021
At a time when the need to justify marketing spend is more pressing than ever, an analysis of the winning case studies from the 2020 IPA Effectiveness Awards highlights how marketers can link their work to business success.
Article
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WARC Exclusive, February 2021
Reveals the trends and lessons from the 2020 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.
News
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14 January 2021
Economic turmoil is a certainty for 2021, as the pandemic disruption shows little sign of abating, but strong brands can overcome these barriers, according to a new collaborative report from EACA, Effie Awards Europe, and the Effectiveness Partnershi
Article
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EACA/Effie Awards Europe, Research on WARC, January, 2021
The effect of the COVID-19 pandemic on people, brands and business could be seismic and long-lasting; some outcomes will certainly be category-specific, but they will also depend on how individual brands respond.
Article
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James Hurman with Peter Field, WARC Exclusive, June 2020
This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
