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19% of B2B marketing budgets go to advertising

Data • Rob Clapp, WARC Data Points, September 2021

An overview of B2B marketing budgets.

44% of adults say they are not fully represented in advertising

Data • Rob Clapp, WARC Data Points, September 2021

An overview of consumer opinion on diversity and representation in advertising.

Audiences split on the return to cinemas

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2021

An overview of consumers' comfort with visiting the cinema across six markets.

Media Owner Profile: JCDecaux, Regions

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of JCDecaux includes data on advertising revenue by region and market.

American Express: Shop Small

Case Study • SABRE Awards, EMEA, Diamond, 2021

American Express, a financial services brand, demonstrated its support for small business across France, Germany, Italy and Spain with its Shop Small campaign.

Airbnb: "Appart Solidaire" – Open Homes for Covid Heroes

Case Study • SABRE Awards, EMEA, Gold, 2021

Airbnb, an online holiday accommodation marketplace, launched its platform Appart Solidaire (United Homes) to provide healthcare workers in France with free accommodation during the COVID-19 pandemic.

Two in three TV watchers stream on multiple devices

Data • Rob Clapp, WARC Data Points, July 2021

An overview of streaming activity in France, Germany, Italy, Spain and the UK.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

Apple extends advertising lead following iOS 14.5

Data • Rob Clapp, WARC Data Points, June 2021

An overview of Apple's share of advertising spend before and after iOS 14.5.

A third of internet users listen to podcasts each month

Data • Rob Clapp, WARC Data Points, June 2021

An overview of podcast audiences across 20 markets.

Etat Libre d'Orange: I am Trash – Les Fleurs du Déchet

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Etat Libre d'Orange, a perfume brand, launched I AM TRASH in France, a perfume made of waste from the perfume industry, to take a stand against excessive consumption.

Visit Flanders: Mud soldier

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Visit Flanders, the Flemish tourism authority, forged an emotional connection between the tragic anniversary of the WWI battle of Passchendaele and potential visitors from Europe, North America and Australia.

Pepsodent: #BackToSchool

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Toothpaste brand, Pepsodent, helped children build a nightly toothbrushing habit with its Smile for School campaign across France, Vietnam and Indonesia.

Seismic: Helping a US unicorn spread its EMEA wings

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Red Lorry Yellow Lorry, a full-service tech PR and marketing agency, helped Seismic, a United States leader in sales and marketing enablement technology, to implement a tailored multi-region content and media relations strategy across the UK, France and Germany.

E-commerce to account for over 8% of FMCG sales in 2021

Data • Rob Clapp, WARC Data Points, June 2021

An overview of online's share of FMCG sales value across 35 different markets.

One in five consumers now trusts the healthcare industry more