Case Study
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SABRE Awards, In2 EMEA, Best Use of Original/Commissioned Research for PR, Gold, 2020
Mylan, a pharmaceutical company, launched research that it turned into promotional content to open up a conversation among women about their wellbeing to promote its brand of feminine hygiene products, Saugella, in France and Italy.
News
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16 July 2020
Almost three quarters (73%) of CMOs expect the pandemic’s negative impact to be short lived, according to a new Gartner survey which also finds that brand strategy has re-emerged as a strategic priority for the year ahead.
Article
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Carmen Bona, WARC Exclusive, June 2020
Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Cabinet Bouzar Expertises, a business management firm, educated the French public on the signs of radicalisation by using VR headsets and AI to put the viewer in the shoes of a mother questioning her son.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Avast, an internet security brand, launched a PR campaign in France that used press releases to showcase its work in tackling a malicious cybersecurity attack.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Fellowes, a manufacturer of office and technology accessories, launched a life-size model of the work colleague of the future to raise awareness of how workplace health and wellbeing needs to be improved across the UK, Germany and France.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Airbnb, an online marketplace for homestays, gave the public a chance to win a sleepover at the Louvre to engage new audiences in France.
Case Study
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SABRE Awards, Gold, EMEA, 2020
SodaStream, a manufacturing company, promoted its brand's push to be environmentally friendly and avoid single-use plastic by going on strike in France to encourage people to join the local climate change protest.
Case Study
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SABRE Awards, Gold, EMEA, 2020
La Francaise des Jeux (FDJ), France's lottery operator, promoted its privatisation in France by creating a webpage, films and posters to spread information and a multi-channel hotline to answer questions.
Article
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Alex Brownsell, Event Reports, Mediatel’s The Future of Gaming online conference, May 2020
An Activision Blizzard Media report into mothers’ online gaming behaviour, and how this audience can be reached by brands.
Case Study
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Pauline Dunas, WARC Awards, Bronze, Effective Social Strategy, 2020
Automotive brand SKODA created a campaign tailored around the specific insights of the local market to challenge erroneous brand perceptions in France.
Case Study
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Filipe Da Costa, Mathilda Borne, WARC Awards, Entrant, Effective Social Strategy, 2020
Auto maker Audi harnessed the power of social to raise awareness, and show the world it is deeply evolving and working to reduce its environmental impact.
News
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10 April 2020
In France, an antitrust crackdown has seen the global search giant ordered to pay publishers for the news it displays on its own Google News service.
Research Paper
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Yamen Koubaa and Amira Eleuch, Journal of Advertising Research, Digital First, March 2020
In food advertisements, consumers often get inputs from only a few senses and rely on crossmodal interactions to represent those advertisement features from which they are not getting sensory stimulation.
Rankings
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WARC Effective 100, 2020
Carrefour, the supermarket chain, proved its commitment to food quality and improved brand love through a direct campaign centred around a brand-owned experience in France.
Rankings
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WARC Effective 100, 2020
French telco brand Bouygues Telecom differentiated itself from competitors at Christmas with an emotional advert about a father and son’s awkward Christmas dance.
Rankings
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WARC Media 100, 2020
Centre Pompidou, a French contemporary art museum, raised awareness to tourists in Paris by selling statuettes of its building as a souvenir.
Case Study
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Case Studies on WARC, 2018
French telco Bouygues Telecom stood out among bigger competitors at Christmas through an emotional campaign showing the role of technology in bringing people together.
Rankings
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WARC Creative 100, 2020
Uber, a ridesharing company, increased brand favourability across Europe by launching series of life-sized toy cars that users could ride in to embrace their inner kid at Christmas time.
Rankings
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WARC Creative 100, 2020
Assassin’s Creed Odyssey, a video game, increased social engagement on Ubisoft’s social channels by posting videos of the stories of non-player characters.
Rankings
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WARC Creative 100, 2020
McDonald's, a fast food restaurant chain, broke into France’s saturated food-delivery market by using the weather to persuade people to use the McDelivery app.
Rankings
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WARC Creative 100, 2020
Centre Pompidou, a French contemporary art museum, raised awareness to tourists in Paris by selling statuettes of its building as a souvenir.
News
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17 January 2020
Facebook ads would benefit from providing users with a mix of “intrinsic” and “social” value, according to a study published in the Journal of Advertising Research (JAR).
Research Paper
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Caroline Lancelot Miltgen, Anne-Sophie Cases, and Cristel Antonia Russell, Journal of Advertising Research, Vol. 59, No. 4, 2019, pp. 414-432
Social-networking sites, such as Facebook, are an important and fast-growing advertising channel. Because access to social-networking sites may happen through different devices, it is important to identify whether the drivers and mitigating factors affecting responses to social-networking-site advertising differ between consumers who access Facebook primarily on PCs versus on mobile phones.
Case Study
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Hearts & Science Montreal, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Tourism Quebec harnessed the power of data to inspire travellers from abroad to visit the province.
