The WARC Guide to e-commerce and the future of effectiveness
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Article •
A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
Article •
With the inevitable rise of e-commerce since the global lockdown, the mailbox has increased in significance as a new retail experience.
Article •
Explores the potential of Facebook Shops, the platform’s online store format, and the broader role of social commerce.
Article •
Brand building takes time – two to five years – and might initially be less profitable than an activation only strategy so it is important to be able to forecast over at least a 5-year period to reassure the marketing team the strategy is correct.
Opinion •
In today’s current climate, there’s no denying that e-commerce is big business. Online retail is exploding in penetration and basket size as shoppers are choosing or forced to be isolated.
Article •
Brands are now looking to transform the way they reach customers, but not all transformation is always good - here are three steps to adjust to the post-COVID e-commerce world.
Article •
Livestreaming is an e-commerce format that has been developing rapidly since the beginning of the year, accelerated by store closures and consumers spending more time at home in Q1 of this year.
Article •
Already having the largest share of retail in the world, Chinese e-commerce sites have attracted even more new users during the COVID-19 pandemic.
Opinion •
The pandemic has changed consumers' behaviour and there will be further changes in their wants and needs in the months ahead. Jess Smith advises on how brands can keep up.
