Article
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WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.
Opinion
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Michael Burke, September 2020
This article is part of a series of articles from the WARC Guide to marketing in the gaming ecosystem. Read more .
Article
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Mike Carlucci, WARC Exclusive, September 2020
A report by Kantar into how brands should behave when marketing to gamers.
Article
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Fintan Gillespie, WARC Exclusive, September 2020
Examines the performance marketing techniques used by mobile gaming app publishers.
Article
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Riley Strand, WARC Exclusive, September 2020
How games like Animal Crossing and Call Of Duty are breaking through with mainstream players.
Article
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Andy Sampson, WARC Exclusive, September 2020
An introduction to in-game advertising.
Article
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Natasha van der Pas, WARC Exclusive, September 2020
How brands including Starbucks, Shell and Disney are using mobile games to increase customer loyalty.
Article
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Funto Debo-Aina, WARC Exclusive, September 2020
Discusses content partnerships between game and non-game entertainment brands.
Opinion
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Alex Brownsell, September 2020
It is easier than ever for brands to advertise to gamers, but marketers must be willing to understand this nuanced – and occasionally prickly – audience, writes Alex Brownsell.
Article
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Nishant Patel, WARC Exclusive, September 2020
Outlines the opportunities for brands when using esports as a marketing channel in India.
Article
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Tim Lindley, WARC Exclusive, September 2020
An exploration of the online gaming market across Asia Pacific.
Article
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Michael Fegan and Jamie Lewin, WARC Exclusive, September 2020
Best practice advice for brands exploring gaming and esports as a marketing channel in Asia.
Article
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Eduardo Mena, WARC Exclusive, September 2020
Research by Ipsos MORI into changing online gaming behaviour in the UK.
Article
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Rebecca Ash, WARC Exclusive, September 2020
Singapore’s Sentosa island was recreated within Nintendo’s Animal Crossing: New Horizons game.
