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Snapchat ad revenue tops $1bn but weighed down by Apple's privacy push

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of Snapchat's advertising revenue growth.

The real magic of global branding

Opinion • Faris Yakob, October 2021

Coca-Cola’s new brand platform, Real Magic, a global campaign that will need to tread carefully to resonate around the world – Faris Yakob takes us inside the tensions of designing strategy on a worldwide scale that will play locally.

TV and social advertising inflated compared to consumption

Data • James McDonald, WARC Data Points (Curated), October 2021

An overview of the global investment gap between advertising spend and media consumption.

Netflix ramps up subscriber growth, adding 4.4m in Q3 2021

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of Netflix's subscriber growth between Q1 2019 and Q4 2021.

Audiences use an average of five video streaming services

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of AVOD and SVOD audiences in 2020 and 2021.

Consumers prefer online to in-store for product discovery

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of consumer preference for online and in-store product discovery.

ROI benchmarks report

Data • WARC Data, October 2021

Using its database of effective advertising campaigns, WARC analysed 1,169 case studies that contained ROI information.

More than half of marketing emails threatened by iOS 15

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of email opens and the impact of iOS 15 on email marketing.

Hotels.com: Eau de holiday

Case Study • SABRE Awards, APAC, Gold, 2021

Hotels.com, a hotel brand, ensured it stayed in consumers' minds during the COVID-19 pandemic in Korea by releasing a line of tongue-in-cheek perfumes.

EquitiesFirst: Charting the course for global business increase

Case Study • SABRE Awards, APAC, Gold, 2021

EquitiesFirst, an investment firm, showed consumers that it understood their concerns and increased global business by 77%.

Sport and news podcasts attract the most advertising spend

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of podcast advertising revenue by content genre.

Tourism New Zealand: Guide to (Tourism) New Zealand

Case Study • APG (UK), Entrant, 2021

Tourism New Zealand, the country's official tourism agency, launched a global campaign to grow consideration of NZ as a holiday destination by evolving its brand platform.

Three global trends in effectiveness

Article • David Tiltman and Chiara Manco, WARC Webinars, October 2021

This WARC session at EffWorks analyses winners of the 2021 WARC Awards for Effectiveness to explore trends in effective communications.

Amazon: The Planning Must Go On

Case Study • APG (UK), Entrant, 2021

Amazon, a multinational conglomerate, launched a global holiday campaign to show everyone that despite the pandemic, Christmas wouldn't be cancelled.

How Dove found beauty in the time of COVID-19

Case Study • APG (UK), Entrant, 2021

Dove, a personal care brand, made a $7.5 million global commitment and launched a worldwide campaign to support frontline healthcare workers during the COVID-19 pandemic.

Helping Ballantine's find its soul

Case Study • APG (UK), Entrant, 2021

Ballantine's, a scotch whisky brand, launched a worldwide campaign to drive growth and contribute towards becoming a top 10 global spirit brand by 2025.

KFC: "It’s _______ _____ Good”

Case Study • APG (UK), Silver, 2021

KFC, a fast-food chain, launched a global campaign to stay salient during lockdown and make sure customers returned upon reopening.

From dusty liqueur to vibrant treat: How shifting categories transformed Baileys’ global fortunes and guaranteed its future

Case Study • APG (UK), Bronze, 2021

Baileys, a liqueur brand, launched a paper to demonstrate its long-term creative strategy to increase relevance and perceptions of the brand's versatility.

Turning defence into attack: How Formula E built a new fanbase by embracing its biggest weakness

Case Study • APG (UK), Gold, 2021

Formula E, the electric street motorsport, launched a global campaign to grow its existing profile and global viewer base by 20%.

Libresse/Bodyform: WombStories

Case Study • APG (UK), Gold, 2021

Libresse/Bodyform, a menstrual hygiene products brand, launched a global campaign to position themselves as the brand that understands women's intimate lives and build penetration to a wider audience.

Creating a New Normal for Sex: COVID-19 x Durex

Case Study • APG (UK), Entrant, 2021

Durex, a condom brand, launched a worldwide campaign to increase relevance and challenge human insights about personal sexual safety in order to help halt the worldwide rampage of STIs.

Vuse/Vype: Charge Beyond - Because modern brands are built in culture, not ad breaks

Case Study • APG (UK), Entrant, 2021

Vuse/Vyper, an international vape brand, launched a global campaign to build brand awareness and help the creative class on their journey to becoming a better creative.

Voltaren - More than Movement

Case Study • APG (UK), Entrant, 2021

Voltaren, a pain relief brand, launched a global campaign to increase market growth and open the brand up to a wider audience across all markets.

Castello Global: From Good to Grate - How we transformed a cheese brand by transforming how it talks about taste

Case Study • APG (UK), Bronze, 2021

Castello, a cheese brand, launched a global campaign to increase relevance and drive a 70% growth in sales by reminding category users of the taste that the cheese delivers.

Stella Artois: The Art of Adaptability and The Birth of The Life Artois

Case Study • APG (UK), Entrant, 2021

Stella Artois, a lager brand, launched a worldwide campaign to become the world's most desirable premium European lager, grow or maintain sales, and expand into new territories.

The effectiveness code

Article • James Hurman with Peter Field, WARC Exclusive, June 2020

This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The WARC Guide to new research in marketing

Article • WARC Best Practice, January 2021

A summary of new thinking and best practice on new research in marketing.
What we know about Health and Wellness Marketing

Article • WARC Best Practice, May 2021

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
2020 Innovation Report: Insights from the WARC Awards

Article • WARC Exclusive, December 2020

Analyses the key themes and summarises the winning case studies from the 2020 Effective Innovation category in the WARC Awards, and examines the data.
The impact of coronavirus on millennials and Generation Z

Article • Euromonitor Strategy Briefings, May 2020

Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z.