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Data • Marte Aune, WARC Data Points, January 2021
Data • Rob Clapp, WARC Data Points, January 2021
Article • Dan Calladine, WARC Webinars, January 2021
News • 22 January 2021
Article • Mike White, WARC Exclusive, January, 2021
Data • WARC Data, January 2021
Data • Rob Clapp, WARC Data Points, January 2021
Article • Stephen Whiteside, WARC Exclusive, January 2021
News • 19 January 2021
Data • Rob Clapp, WARC Data Points, January 2021
News • 18 January 2021
Data • Rob Clapp, WARC Data Points, January 2021
Article • Euromonitor Advertiser Profiles, January 2021
Opinion • Lena Roland, January 2021
News • 14 January 2021
News • 14 January 2021
Article • Research on WARC, January 2021
Data • Rob Clapp, WARC Data Points, January 2021
News • 12 January 2021
Opinion • Paul Coxhill, January 2021
Opinion • Chiara Manco, January 2021
Data • Marte Aune, WARC Data Points, January 2021
Article • WARC Best Practice, January 2021
Data • Rob Clapp, WARC Data Points, January 2021
News • 07 January 2021
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Article • WARC Exclusive, July 2020
Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19. -
Article • MediaSense, WARC Exclusive, March 2020
An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels. -
Article • WARC Best Practice, August 2020
A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide. -
Article • James Hurman with Peter Field, WARC Exclusive, June 2020
This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world. -
Article • WARC Exclusive, April 2020
Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows. -
Article • WARC Best Practice, March 2020
A summary of new thinking and best practice on making segmentation work, from the WARC Guide.