Global

3,187 results found

Sort by

Digital dominates low budget campaigns but TV leads for high budgets

Data • Marte Aune, WARC Data Points, January 2021

A summary of the average media allocation by budget based on an analysis of WARC's effectiveness case studies from 2009-2019.

UK sees six-year leap in e-commerce, ahead of China and the US

Data • Rob Clapp, WARC Data Points, January 2021

An overview of e-commerce's share of retail sales between 2011 and 2020 across seven major markets.

Top Trends in Media and Society for 2021

Article • Dan Calladine, WARC Webinars, January 2021

Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.

GMI indicates collective approach to pandemic paid off in APAC

News • 22 January 2021

During 2020, WARC’s Global Marketing Index saw the strongest recovery in the APAC region, reflecting the success of the measures taken to reduce rates of COVID-19.

How to balance long-term and short-term objectives during a crisis

Article • Mike White, WARC Exclusive, January, 2021

As COVID-19 stretches into 2021, brands are realising that plans put on ice in 2021 may no longer fit the moment.

Global Marketing Index: A review of 2020

Data • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.

Casual games attract large audiences but little spend

Data • Rob Clapp, WARC Data Points, January 2021

An overview of mobile gaming downloads, consumption and consumer spend broken down by game genre.

Procter & Gamble outlines new consumer habits that will survive the pandemic

Article • Stephen Whiteside, WARC Exclusive, January 2021

Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.

Oil giants find revenue solace in grocery sales

News • 19 January 2021

Major oil companies, suffering weaker demand for fuel during the pandemic, are finding that an uptick in grocery sales at their network of service stations world-wide is helping pick up the revenue slack.

TikTok leads the social pack as user activity doubles

Data • Rob Clapp, WARC Data Points, January 2021

An overview of the growth in consumption per user of major social apps in 2020.

Where societal trends intersect with media trends

News • 18 January 2021

Fear of going out, more local living, increasingly digitally connected lives and a new focus on data privacy provide the context marketers will be working in during 2021 – and all this in a polarised society, adds the annual Carat Trends report.

Nearly half of consumers tried a new store last year

Data • Rob Clapp, WARC Data Points, January 2021

An overview of consumers shopping at a new store throughout the coronavirus (COVID-19) outbreak in 2020.

Nestle SA (pet care)

Article • Euromonitor Advertiser Profiles, January 2021

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA in the pet care sector.

Seven powerful research insights that brands need to know in 2021

Opinion • Lena Roland, January 2021

Despite the turbulence of last year – or, perhaps, because of it – the marketing community unveiled a wide range of research and fresh thinking that can help boost effectiveness in 2021 and beyond.

Time for business (and brands) to step up

News • 14 January 2021

Business is now the most trusted institution globally, according to the 2021 Edelman Trust Barometer which shows it overtaking NGOs for the first time, while governments have squandered the trust people placed in them during the first months of the p

WhatsApp looks to stem damage over privacy update

News • 14 January 2021

WhatsApp has sought to reassure its users over privacy fears after a planned update to its terms caused a surge in downloads of rival messaging services Telegram and Signal.

Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.

Publishers prioritising subscriptions over display ads

Data • Rob Clapp, WARC Data Points, January 2021

An overview of publisher revenue priorities in 2021 and how this compares to 2019's priorities.

The all-new WARC Effectiveness Awards 2021 launches today

News • 12 January 2021

WARC today launches The WARC Effectiveness Awards in association with LIONS, a new worldwide competition that integrates the WARC/LIONS Creative Effectiveness Ladder and promises feedback from judges to all shortlisted entrants and winners across the

Launching the WARC Effectiveness Awards – a new universal benchmark to shine a light on great effective marketing

Opinion • Paul Coxhill, January 2021

One of WARC’s roles is to show the industry what great effective marketing looks like. Today’s launch of the WARC Effectiveness Awards will be a key way to do that, says WARC MD Paul Coxhill.

Lessons in out of home from the Media Awards’ Data winners

Opinion • Chiara Manco, January 2021

WARC’s Chiara Manco looks at 2020 WARC Media Awards winners that have used data to inform innovative out-of-home strategies.

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points, January 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

The WARC Guide to new research in marketing

Article • WARC Best Practice, January 2021

A summary of new thinking and best practice on new research in marketing.

1-2 ads per OTT TV break proves most popular

Data • Rob Clapp, WARC Data Points, January 2021

An overview of OTT TV content consumption by device and consumer preference for different ad loads.

For brands, convenience is non-negotiable

News • 07 January 2021

Life is hard – so buying your brand should be as easy as possible, a new trend report on WARC indicates.

The Future of Strategy 2020

Article • WARC Exclusive, July 2020

Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
The effectiveness code

Article • James Hurman with Peter Field, WARC Exclusive, June 2020

This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
Learn from the best: Lessons from the world's most awarded brands

Article • WARC Exclusive, April 2020

Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows.
The WARC Guide to Making Segmentation Work

Article • WARC Best Practice, March 2020

A summary of new thinking and best practice on making segmentation work, from the WARC Guide.