Global

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Hotel searches record year-on-year growth in March

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of global tourism over the last 12 months.

Women prefer mobile and puzzle gaming

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of appealing game features among female and male gamers.

Spotify edges ahead of Apple Podcasts in downloads

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of global podcast downloads by app since October 2020.

Two in three adults prefer digital finance services

Data • Rob Clapp, WARC Data Points, April 2021

An overview of consumer preference for digital finance services across 17 markets.

Characters and logos are the assets with greatest potential for “unique brand ownership”

Article • Stephen Whiteside, Research on WARC, April 2021

Characters, logos and typography are the brand assets with the strongest potential for “unique ownership”, according to a study in the Journal of Brand Management.

Sponsored gaming viewing boomed in Q1

Data • Rob Clapp, WARC Data Points, April 2021

An overview of the number of hours of sponsored gaming livestreams watched in Q1 2020 and 2021.

Apple Inc (Consumer Electronics)

Article • Euromonitor Advertiser Profiles, April 2021

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

Online video and social advertising to accelerate this year

Data • Rob Clapp, WARC Data Points, April 2021

An overview of global media investment in 2020 and 2021.

YouTube consumption shows double-digit growth

Data • Rob Clapp, WARC Data Points, April 2021

An overview of YouTube consumption in 15 markets between 2019 and 2020.

Retailers planning to spend more on Facebook and Twitter advertising in 2021

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of social media planning for 2021 in the retail sector.

Burger King’s Moldy Whopper: Turning category tropes on their head

Article • Anna Hamill, WARC Exclusive, April 2021

Burger King’s Moldy Whopper set the advertising world alight – the work was the realisation of many years spent improving the brand’s food quality, according to Fernando Machado, Burger King’s Chief Marketing Officer.

Diesel: Enjoy Before Returning

Rankings • WARC Creative 100, 2021

Diesel, the fashion company, increased its sales globally by embracing the idea of ‘wardrobing’.

Diageo: Marketing Catalyst: Creating a culture of marketing effectiveness

Rankings • WARC Effective 100, 2021

Diageo, an alcoholic drinks brand, developed a web-based tool to help marketers decide how to spend their money better to deliver more gross profit globally.

Google AI / Canadian Down Syndrome Society: Project Understood

Rankings • WARC Creative 100, 2021

Google AI, a division of Google dedicated to artificial intelligence, and Canadian Down Syndrome Society, a non-profit organisation, helped people with Down syndrome gain more independence by updating Google’s voice recognition algorithm.

Bodyform/Libresse/Libra: Viva La Vulva

Rankings • WARC Media 100, 2021

Bodyform/Libresse/Libra, a brand of feminine hygiene products, embraced all forms of genitalia by launching a lip sync video that encouraged UK and Scandinavian women to love themselves, vulvas and all.

Bodyform/Libresse/Libra: Viva La Vulva

Rankings • WARC Effective 100, 2021

NDR Elbphilharmonie Orchestra: For Seasons - Composed by Climate data

Rankings • WARC Creative 100, 2021

NDR Elbphilharmonie Orchestra, a German radio orchestra, highlighted the effects of climate change by showing what Vivaldi’s Four Seasons would sound like today.

Diesel: Francesca

Rankings • WARC Creative 100, 2021

Diesel, the fashion company, promoted inclusion by telling a story inspired by the first openly trans person to live as a nun.

Tourism New Zealand: Good Morning World

Rankings • WARC Effective 100, 2021

Tourism New Zealand, the New Zealand tourism board, launched a year-long, integrated global campaign Good Morning World.

Tourism New Zealand: Good Morning World

Rankings • WARC Creative 100, 2021

Tourism New Zealand, the New Zealand tourism board, launched a year-long, integrated global campaign Good Morning World.

Colombia con Memoria Foundation: Narcostore.co

Rankings • WARC Creative 100, 2021

Colombia con Memoria Foundation increased donations by revealing the true victims behind the drug trade.

Burger King: Moldy Whopper

Rankings • WARC Creative 100, 2021

Burger King, a fast food chain, increased sales and high quality ingredients perception in the US and across the world by creating a counterintuitive campaign that showed its burgers are now made without artificial preservatives.

The Division 2: Green Dawn

Rankings • WARC Creative 100, 2021

Ubisoft, the video game publisher, launched The Division 2 by creating original content within another one of its games.

Lacoste: Crocodile Free

Rankings • WARC Creative 100, 2021

Lacoste, the clothing company, raised awareness of animal extinction globally by replacing its logo for 24 hours.

Lacoste: Crocodile Inside

Rankings • WARC Creative 100, 2021

Lacoste, the clothing company, created an epic cinematic campaign that showed how the foundations of a relationship could easily be dismantled.

The Future of Strategy 2020

Article • WARC Exclusive, July 2020

Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
The effectiveness code

Article • James Hurman with Peter Field, WARC Exclusive, June 2020

This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
The impact of coronavirus on millennials and Generation Z

Article • Euromonitor Strategy Briefings, May 2020

Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
2020 Media Strategy Report: Insights from the WARC Media Awards

Article • WARC Exclusive, April 2020

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.