Global

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Improved analytics and measurement to drive DOOH growth

Data • Rob Clapp, WARC Data Points, July 2021

An overview of the reasons for the future growth in digital out-of-home advertising.

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points, July 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Netflix marketing spend grows 39% as competition heats up

Data • Rob Clapp, WARC Data Points, July 2021

An overview of Netflix's marketing spend and subscriber growth.

90% of brand TikTok videos have product placement

Data • Rob Clapp, WARC Data Points, July 2021

An overview of brand posts and their performance on TikTok.

Privacy and responsible data use: Patchworks, platforms, and people

Article • Arielle Garcia, WARC Exclusive, July 2021

An overview of the consumer data privacy regulation globally.

Travel cuts prompt advertising rethink

Data • Rob Clapp, WARC Data Points, July 2021

An overview of advertising spend and revenue among some of the largest travel advertisers during 2020.

All regions set to record ad growth in 2022

Data • James McDonald, WARC Data Points, July 2021

An overview of the growth in global advertising investment by region forecast for 2021 and 2022.

Colgate-Palmolive Co (Petcare)

Article • Euromonitor Advertiser Profiles, July 2021

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points, July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Media Owner Profile: Netflix, Global

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Netflix includes global data on streaming revenue, streaming subscribers and company advertising spend.

Global ad market to top $700bn next year

Data • James McDonald, WARC Data Points, July 2021

An overview of global advertising investment between 2010 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

Global adspend rose 23.6% in Q2 2021, the strongest growth in more than a decade

Opinion • WARC, July 2021

Like what you see? Your go-to data source is evolving so you can get closer to market movements with quarterly global ad investment forecasts for 100 markets.

Millennials most engaged with Olympics sponsorship

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2021

An overview of engagement with sports sponsorship among Olympic fans.

Over 80% of ad execs want to take more control of their media spend

Data • Rob Clapp, WARC Data Points, July 2021

An overview of the advertiser strategies currently being pursued.

Connected TV accounts for half of all video ad impressions

Data • Rob Clapp, WARC Data Points, July 2021

An overview of digital video advertising impressions on connected TV, mobile and PC devices.

TikTok users have trebled over past year

Data • Rob Clapp, WARC Data Points, July 2021

An overview of TikTok users across the world between Q1 2020 and Q1 2021.

Unilever’s global framework for post-pandemic marketing

Article • Sam Peña-Taylor, Event Reports, Lions Live, June 2021

FMCG giant Unilever articulates an updated perspective on what its marketing ought to achieve in the post-pandemic world, according to a session at Lions Live.

Out-of-home budgets see growth for first time since COVID-19

Data • Rob Clapp, WARC Data Points, July 2021

An overview of global marketing budgets by medium between January and June 2021.

Nestle’s post-pandemic focus: Agility, engagement, and DCO

Article • Robert Heeg, Event Reports, IAB Interact, May 2021

Tina Beuchler, Global Head of Media & Agency Operations, Nestlé on the challenges and opportunities in a changed world.

Global Marketing Index: June 2021

Data • Zoe McCready, WARC Data, June 2021

This article summarises the results of the Global Marketing Index for June 2021, when global marketing budgets and trading conditions continued to show highest rates of growth.

Global, Retail advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the retail sector globally since 2013.

Global, Clothing & Accessories advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the clothing & accessories sector globally since 2013.

Global, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector globally since 2013.

Global, Business & Industrial advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the business & industrial sector globally since 2013.

The Future of Strategy 2020

Article • WARC Exclusive, July 2020

Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
The effectiveness code

Article • James Hurman with Peter Field, WARC Exclusive, June 2020

This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
2020 Content Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, August 2020

Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2020 WARC Awards.
The WARC Guide to Marketing in the gaming ecosystem

Article • WARC Best Practice, September 2020

A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.