News
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08 April 2020
An analysis of the recently released three WARC Rankings – Creative 100, Media 100 and Effective 100 – has identified nine common marketing themes used by highly successful brands.
News
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08 April 2020
Campaigns for Tanqueray gin in Spain, e-commerce platform Tmall in China and broker TD Ameritrade in North America are among the 20 that have been shortlisted for the Effective Innovation category of the 2020 WARC Awards.
Opinion
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Jessica Perri, April 2020
It’s an unprecedented time for humanity and thus communications and advertising too. Jessica Perri appeals to creatives everywhere to pitch in with ideas.
Article
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Sam Peña-Taylor, WARC Exclusive, April 2020
McCann Worldgroup, the agency network, is interviewing over 14,000 people across 14 markets on a weekly basis to track the human experience of the COVID-19 situation.
News
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07 April 2020
Concerns about how the COVID-19 outbreak will impact finances are growing – but people still expect the national and international situations to be worse than their own, according to the latest wave of coronavirus research from GlobalWebIndex.
Article
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Research on WARC, April 2020
Explores how concerns are growing for most, how behaviors are changing, and how attitudes towards advertising are twofold as a result of the coronavirus.
Article
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WARC Exclusive, April 2020
Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows.
News
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07 April 2020
New data from the World Federation of Advertisers (WFA) reveals four out of five multinationals (81%) are putting planned ad campaigns on hold because of the COVID-19 outbreak.
Opinion
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Alex Brownsell, April 2020
Publishers hope to emerge from the crisis by fortifying brand and user relationships – even if that means accepting short-term pain, writes Alex Brownsell.
News
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03 April 2020
More evidence of the significant impact COVID-19 is having on the marketing industry comes in the March issue of the WARC Global Marketing Index, which shows an accelerating decline in traditional media budgets and, for the first time, a fall in ...
Research Paper
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GWI, Research on WARC, April 2020
Details data collected by GlobalWebIndex between March 25-30th in the US and UK, dedicated to media, news consumption, and sport in the coronavirus outbreak.
News
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02 April 2020
Over half of ad agency CEOs say they’re ready to do business despite the current crisis, and they feel confident they can respond to client briefs despite the constraints of remote working, a new survey suggests.
News
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02 April 2020
With hundreds of millions of consumers confined to their homes during the coronavirus outbreak, China’s experience of livestreaming points to a way for brands to both entertain and continue to sell products while physical outlets are closed, a new ...
Research Paper
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Adam Sheridan, Arnaud Debia, Lesley Tian, Lindsay Franke and Rachel Rodgers, Research on WARC, March 2020
Looks at how brands can help people to win the war of COVID-19 to survive, then revive.
Research Paper
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Daniel Bone, Research on WARC, March 2020
COVID-19 has brought into focus how the FMCG industry provides critical value on a daily basis for those in need of basic necessities.
Article
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WARC Best Practice, April, 2020
Provides marketers with information and guidance about short-form video.
Article
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Stephen Whiteside, WARC Exclusive, March 2020
Lululemon, the athletic apparel manufacturer, is seeking to rely on its core brand strengths as it responds to the COVID-19 crisis.
Article
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Ed Pank, WARC Webinars, March 2020
Shares evidence and insights on how brands can respond and rebound from the COVID-19 crisis.
Article
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Alex Brownsell, WARC Trends, March 2020
Evaluates the potential of livestream commerce, already popular in China, to achieve mainstream adoption in Western markets during the COVID-19 crisis.
News
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30 March 2020
The global economy is set to fall into recession, with the advertising market likely to follow in the first half of this year, but the latest WARC Global Ad Trends report says FMCG brands are better placed than most to weather the storm.
Article
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Josie Tutty, Event Reports, Future TV Advertising Forum, February 2020
ViacomCBS' Christian Kurtz presented new research that reveals what watching TV really means to consumers around the world.
Article
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Stephen Whiteside, WARC Exclusive, March 2020
Nike, the sporting-goods manufacturer, has developed a clear playbook that is shaping its response to COVID-19 around the world.
News
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26 March 2020
The demand for paid ads on Facebook is decreasing as brands respond to the uncertain economic situation, according to new data from Socialbakers.
News
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26 March 2020
Broadcasters and sponsors have publicly backed the decision to postpone the Olympic Games to next year because of the COVID-19 outbreak – they could hardly do otherwise in the circumstances – but behind the scenes all parties will be in deep ...
News
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25 March 2020
Early indications suggest the UK public is boosting demand for radio as millions adjust to working from home, but music streaming hasn’t yet seen a similar benefit.
