Zena Srivatsa Arnold, Chief Digital and Marketing Officer at consumer packaged goods (CPG) giant Kimberly-Clark, speaks to WARC’s Stephen Whiteside for Marketer’s Toolkit 2022 about building a value exchange with consumers, dealing with high demand during COVID-19 and why e-commerce is here to stay. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
At the beginning of the pandemic, Kruger Products, a tissue brand, launched 'Unapologetically Human' in Canada, with the objective to drive market share by capturing a new and untapped market in connecting broadly to consumers.
DANA POINT, CA: Kimberly-Clark, the health and personal care company, is making greater use of a “brand-design” approach as it seeks to maximise the impact of assets such as the logos for offerings like Kleenex.
Scottex, a toilet paper brand, launched a campaign in Spain to generate brand awareness and also raise awareness about infant mortality caused by poor hygiene conditions in bathrooms in third world countries.
WARC Awards for Effectiveness, Gold, Brand Purpose, 2021
Unilever-owned detergent brand Persil grew sales and consideration among households in the UK by evolving its Dirt is Good brand platform to communicate its new green brand purpose and the actions it was taking to address environmental concerns.