With the pandemic accelerating digital adoption, Suresh Balaji, Chief Marketing Officer – Asia Pacific, HSBC, speaks to WARC’s Biprorshee Das for Marketer’s Toolkit 2022 about how the bank is engaging its customers and developing new products as traffic shifts increasingly to online channels. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Yiru Wang, Zixuan “Mia” Cheng, Jianyu “Kerwin” Hao, Kirk Plangger, Colin Campbell and Sara Rosengren, WARC Exclusive, October 2021
This article explores the growing area of live advertising, when a host or influencer speaks directly to their audience in a live chat offering discounts and demonstrations for products, and generates sales in real-time.
Beauty influencers are embracing the creator economy to speak directly to audiences and find greater control over what they choose to create and share explains Natasha Hulme, Global Strategy Director at SEEN.
Trevor Johnson, WARC Exclusive, October 2021
This article explains the relationship between creators and TikTok, real-world examples of brand and creator collaborations are shared as well as tips on how to get started working with creators on the platform.
Stephen Whiteside, Event Reports, Spotlight US, September 2021
Twitter, the social network, drew on the analysis of several-billion US tweets to identify six trends that have grown more pronounced during the COVID-19 pandemic, and are likely to have long-term staying power.
Natura &Co Media, Content and Communication VP Carlos Pitchu joined the Brazilian personal care and cosmetics company early last year just as the pandemic was unfolding. Having worked with the brand for some time as president of Tribal Brazil, he was quite familiar with it, but COVID put his job in a new context since he had to meet both the marketing needs and the economic needs of many Brazilians. Both the Natura brand and the Avon brand, which Natura also owns, are sold by sales reps, many of whom are women entrepreneurs. Natura also owns The Body Shop. For WARC’s Spotlight Brazil, WARC US Commissioning Editor Cathy Taylor talked to Pitchu about how the brands have been helping their sales reps through the pandemic, about
This report, developed in association with HP Graphic Arts, is an analysis of successful case studies that use packaging as lead media, with a focus on those that utilise variable product packaging through digital printing.