Article
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WARC Best Practice, October 2019
Summarises the insights from a series of key papers addressing category disruption, which occurs when a disruptive innovation creates a new market and value network within a category, displacing market leaders (such as Uber in the taxi market and Airbnb in the accommodation industry).
Article
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Alex Waters, WARC Best Practice, October 2017
Innovation – the practice of identifying and implementing new products, services and business models – falls into four broad approaches that can help deliver the transformative growth that so many organisations seek.
Article
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Katie Anderson & Casie Cook, WARC COVID-19 Series, July 2020
Considers a model for brand growth that elevates Purpose, Innovation and Experience as the three key pillars of brand value beyond communications.
Article
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Brian Carruthers, Event Reports, MRS Impact conference, March 2020
When it comes to cool-hunting, brand strategist Lida Hujić has been in the front line and has developed ideas that build on existing notions of innovation diffusion.
Article
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Event Reports, IPA EffWorks audience, October 2019
Looks at Huawei’s internal culture, which differs from the typical hierarchical structure and is focused on performance.
Article
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Brian Carruthers, Event Reports, Lions Live, June 2020
Nivea’s chief marketer explores the details of how the challenges of taking on a new top job and understanding innovation affect the discipline.
Article
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WARC Exclusive, June 2020
Sustainability, e-commerce, technology and sociocultural shifts in health and hygiene will shape the transformation of food and drink packaging in the next five years.
Opinion
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Jenn Szekely, May 2020
The current health crisis will be followed by an economic one, and companies need to be sure their strategy is suitable.
News
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13 May 2020
As markets brace for an impending slowdown, brand managers should take a more proactive and agile stance: they need to not only win in the now, but also prepare for the medium-term, and transform their business to secure long-term growth, says the ...
Article
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Stephen Whiteside, WARC COVID-19 Series, May 2020
Coca-Cola, the soft drinks manufacturer, has mapped out a three-phase strategy as it responds to the COVID-19 crisis.
Opinion
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Gordon Domlija, April 2020
The observation of COVID-19 trends in China gives us a view to the post-pandemic future, writes Gordon Domlija, Wavemaker's China Chief Executive Officer and Asia Pacific President.
News
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21 April 2020
OrganiGram, a player in Canada’s fledgling cannabis industry, is optimistic that demand will stay robust during COVID-19, partly because consumers could be looking for affordable types of enjoyment and entertainment at home.
Article
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Stephen Whiteside, WARC COVID-19 Series, April 2020
OrganiGram, a provider of recreational and medical cannabis in Canada, is seeking to navigate through the complications that COVID-19 presents to a nascent industry.
Article
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David Lansanah, WARC COVID-19 Series, April 2020
Changing behaviours are now the new normal and brands must not only keep up but adapt accordingly.
News
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08 April 2020
With many people now working from home, they may have hoped to escape the tyranny of the office dress code, but enterprising Indian retailers are repurposing their spring and summer fashion collections as WFH-wear.
News
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08 April 2020
Campaigns for Tanqueray gin in Spain, e-commerce platform Tmall in China and broker TD Ameritrade in North America are among the 20 that have been shortlisted for the Effective Innovation category of the 2020 WARC Awards.
News
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07 April 2020
Ahead of the launch of its Series X console, the Microsoft-owned gaming giant is planning to go bigger, as the tussle for market supremacy moves beyond the hardware and into the world of streaming; the competition is changing too.
News
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23 March 2020
With established brands and businesses facing challenges from digitally enabled disruptors, it’s become ever-more important for them to innovate at speed, ideally while maintaining quality and lowering costs; Henkel, the German consumer goods ...
News
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16 March 2020
The global pharma company GSK looked to the lead users of its cold and flu products to understand a range of possible innovations, both in terms of improvements and more radical leaps using a modern version of a tested technique.
Article
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Brian Carruthers, Event Reports, Qual360 Europe, February 2020
Looks at how Henkel created a “structural capability” that enables it to efficiently feed its innovation pipeline.
Article
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Sam Peña-Taylor, Event Reports, IIeX Europe, February 2020
GSK, the global pharma company, and Ipsos, the research company, explore what innovations are emerging from lead users to shape comms and new products.
Article
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WARC Category Intelligence, February 2020
Global strategies, campaign updates and trends in the consumer electronics category.
Opinion
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Lucy Aitken, February 2020
Jane Wakely, Global CMO for the Pet Nutrition business at Mars, is chairing the Effective Innovation category at the 2020 WARC Awards.
Opinion
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Lloyd Scott, January 2020
Innovations push into new areas, but finding rich sources of opportunity is difficult – Lloyd Scott, of Frontier, explores how these areas may lie in the unspoken, in taboos.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
Procter & Gamble, the consumer packaged goods manufacturer, is pursuing an approach called “constructive disruption” as it seeks to deliver innovative, compelling products.
