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Article • WARC Best Practice, April 2021
Article • Mike Golden, WARC Exclusive, April 2021
Article • Cecelia Girr, WARC Exclusive, April 2021
Opinion • Brian Carruthers, March 2021
Article • Michael Chadwick, WARC Exclusive, March 2021
Article • Stephen Whiteside, Event Reports, LIONS Live, March 2021
News • 11 January 2021
News • 05 January 2021
News • 24 December 2020
News • 15 December 2020
Opinion • Jenny Chan, December 2020
Article • Greg Sutcliffe, WARC Exclusive, Spotlight China, December 2020
Article • Reno L. Davis-Yue , WARC Exclusive, Spotlight China, December 2020
Article • Sen Lin, WARC Exclusive, Spotlight China, December 2020
News • 20 November 2020
News • 18 November 2020
News • 10 November 2020
News • 05 November 2020
News • 13 October 2020
Article • Josh Gardner, Kung Fu Data, WARC Trends, October 2020
Article • Chris Warren, ANA, ANA Magazine, October 2020
News • 23 September 2020
News • 10 August 2020
News • 03 August 2020
News • 21 July 2020
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Research Paper • Mary Goodyear, ESOMAR, Marketing Research Congress, Paris, September 1999
This important paper presents the case that marketing evolves through a number of stages, and that what may appear to be cultural differences between countries, hindering global marketing, may not be cultural at all but rather due to a country being at a different stage of marketing development. -
Article • WARC Best Practice, April 2021
A summary of new thinking and best practice on rethinking B2B marketing. -
Article • Doreen Wang, WARC Best Practice, October 2018
Provides insight into the behaviours and attitudes of customers in China and successful brand strategies that will give valuable guidance to any business that wants to enter the market. -
Article • WARC Best Practice, February 2020
Explores the current thinking and reading on multinational marketing, a necessarily complex pursuit that demands innovative approaches to strategy, as brands travel across cultures. -
Article • Geoffrey Precourt, Event Reports, Lions Live, June 2020
HSBC, the financial-services provider, undertook a rebranding exercise that aimed to reflect its internal culture of being a diverse, international organization, while remaining locally relevant. -
Article • Alessandra Cotugno and Sue Mizera, WARC Best Practice, April 2017
This paper attempts to address a major challenge for global marketers – how they can effectively localise their brands and resonate across different cultures.