News
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13 October 2020
Chinese fast-fashion retailer Shein has emerged as the second favourite e-commerce site for American teenagers, according to a new report by Piper Sandler.
Article
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Josh Gardner, Kung Fu Data, WARC Trends, October 2020
E-commerce success is highly nuanced in China.
News
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23 September 2020
Nationalistic fervour amid souring relations with the United States and Australia, has contributed to a sales drop in China for foreign dairy products.
News
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10 August 2020
Founded just one year apart, trading updates from two of the new fintech brands paint very different pictures, with Starling touting its projected profitability, while a more exposed Monzo deals with serious concerns it would be able to continue trad
News
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03 August 2020
The India Premier League (IPL) is heading overseas for a third time, leaving behind some disgruntled fans thanks to a decision to stick with its current sponsors.
News
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21 July 2020
Chinese smartphone and electronics brands such as Xiaomi, Vivo, Haier, Oppo and OnePlus are reviving their marketing and advertising spends in India.
News
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12 July 2020
Despite the uncertainties occasioned by COVID-19 and US trade sanctions, Chinese tech giant Alibaba has set its sights on serving 2 billion consumers globally.
News
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08 July 2020
HSBC, the financial-services provider, has aimed to strike a balance of global consistency and local flexibility in its branding strategy after launching a refreshed positioning two years ago.
Article
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Geoffrey Precourt, Event Reports, Lions Live, June 2020
HSBC, the financial-services provider, undertook a rebranding exercise that aimed to reflect its internal culture of being a diverse, international organization, while remaining locally relevant.
Opinion
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Gabey Goh, June 2020
With the call to be “vocal for local”, there’s never been a better time to be a local brand in India. But despite favourable conditions caused by current affairs, convincing an Indian consumer, used to a global marketplace, has also become trickier. What will it take for homegrown brands to break through? WARC's Asia Editor, Gabey Goh, introduces a deep-dive into the insights you need to know.
Article
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Renata Thiébaut, WARC Exclusive, June 2020
Cross-border e-commerce in China is distinctive because international companies are allowed to sell certain goods to Chinese consumers online, through platforms such as Tmall Global or JD Worldwide or NetEase Kaola, at preferential duty rates and without a license to operate a business in the country.
News
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22 June 2020
Several Indian smartphone brands have downplayed suggestions they could capitalise on the anti-Chinese sentiments that have erupted in the wake of border clashes in the Ladakh region of Kashmir.
Article
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Geoffrey Precourt, WARC Exclusive, June 2020
TD Ameritrade, the financial-services provider, became a successful early adopter of WeChat, the popular mobile app, in its category.
Research Paper
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Alexandre Rabêlo Neto, José Milton de Sousa-Filho, Áurio Lúcio Leocádio, and João Carlos Hipolito Bernardes do Nascimento, Int. Journal of Market Research, Vol. 63, No. 3, 2020, pp. 335-349
Internationalization seeks an understanding of the nature of the culture of the countries and is eventually influenced by affinity toward country and soft power (ideological and cultural influence).
News
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21 May 2020
Klarna, the Swedish fintech that specialises in buy-now, pay-later flexible options, launched in Australia at the end of January just as the Covid-19 pandemic was spreading across APAC, yet – undaunted – the company has continued to build its brand b
News
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17 May 2020
India Prime Minister Narendra Modi last week asked Indians to buy local products, pushing for a vision of a self-reliant India; global companies have interpreted the speech as backing for making products locally .
News
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11 March 2020
IKEA has started selling its products on Alibaba’s Chinese e-commerce platform Tmall, marking the first time the furniture retailer has sold through a third party.
News
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12 February 2020
Faced with an ageing and shrinking population, Japanese brands are having to look overseas for future growth – a development that will require a shift in the thinking of marketers.
News
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11 February 2020
The success at the Academy Awards of Korean black comedy Parasite heralds a potential new element of the so-called K-wave, which has to date seen consumers in Asia and large parts of the rest of the world embrace Korean pop, soap operas and beauty pr
News
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10 February 2020
Three billionaires who control some of Thailand’s largest conglomerates have entered formal expressions of interest in taking over the Thai and Malaysian operations of Tesco, the British supermarket giant.
Article
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WARC Best Practice, February 2020
Explores the current thinking and reading on multinational marketing, a necessarily complex pursuit that demands innovative approaches to strategy, as brands travel across cultures.
News
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31 January 2020
Quite apart from the alarm and disruption that the coronavirus outbreak is causing in China, its rapid spread has forced global brands operating in the country to scale back their operations, close stores and restrict travel.
News
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24 January 2020
Many western brands are struggling to succeed in China because they lack a deep enough understanding of a constantly changing market – a recent survey, for example, found that 40% of US marketers apply the same marketing plans in China as in the US,
News
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20 January 2020
Condé Nast has announced the launch of Vogue Singapore, in line with the publisher’s international ambitions and on-going digital transformation strategy.
News
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17 January 2020
Jeff Bezos, the founder and CEO of Amazon, pledged this week to invest an extra $1bn in the company’s operations in India, its most important market outside of the US.
