Internet of Things (IoT)
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Article • Krish Velkar, WARC Exclusive, February, 2021
Article • Dan Calladine, WARC Webinars, January 2021
Article • Research on WARC, January 2021
Article • Euromonitor, Research on WARC, December 2020
Article • Euromonitor Advertiser Profiles, December 2020
Research Paper • Ennio Armato, ESOMAR Conference papers, Insights Festival, 2020
Article • Euromonitor Advertiser Profiles, September 2020
Article • Euromonitor Strategy Briefings, August 2020
Article • WARC Best Practice, June 2020
News • 21 May 2020
Data • Rob Clapp, WARC Data Points, January 2020
Data • Rob Clapp, WARC Data Points, January 2020
Article • Stephen Whiteside, Event Reports, CES, January 2020
Article • Stephen Whiteside, Event Reports, CES, January 2020
News • 20 December 2019
Article • Research on WARC, December 2019
News • 16 December 2019
Article • Alex Brownsell, Event Reports, Future of Audio, October 2019
Article • Euromonitor Advertiser Profiles, November 2019
Article • WARC Trends, November 2019
Article • Jack Miles, WARC Exclusive, October 2019
News • 06 October 2019
Article • Euromonitor Strategy Briefings, September 2019
Article • Research on WARC, September 2019
News • 19 September 2019
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Article • Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021. -
Article • Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands. -
Article • J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019. -
Article • WARC Best Practice, June 2020
Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them. -
Article • Euromonitor Strategy Briefings, August 2020
For lifestyle brands, relevance remains critical, but will be more elusive – consumers that spend more of their time at home will socialise differently, need different products, and will engage brands differently. -
Article • Euromonitor, Research on WARC, December 2020
The combination of officially mandated shutdowns and radical cutbacks in consumer demand due to COVID-19 is reshaping physical space and the surge in demand for e-commerce is putting pressure on brick-and-mortar operators.