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What we know about smart devices and the Internet of Things

Article • WARC Best Practice, July 2021

Summarises knowledge and offers guidance and reading on smart devices and the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.

What's working in tech-enabled marketing

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in tech-enabled marketing.

Leaving normal behind: Permanent changes from the pandemic

Article • Matthew Schwartz, ANA, ANA Magazine, April 2021

The Known study provides brand managers with a window into how the pandemic has altered consumer behavior as people take stock of their lives.

Alexa, what did you say? Exciting opportunities for voice marketing in India

Article • Krish Velkar, WARC Exclusive, February, 2021

Ogilvy Mumbai’s Krish Velkar looks at how voice assistants can influence purchasing decisions in India.

Top Trends in Media and Society for 2021

Article • Dan Calladine, WARC Webinars, January 2021

Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.

Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.

Strategic themes in services and payments

Article • Euromonitor, Research on WARC, December 2020

The combination of officially mandated shutdowns and radical cutbacks in consumer demand due to COVID-19 is reshaping physical space and the surge in demand for e-commerce is putting pressure on brick-and-mortar operators.

HP Inc (Consumer electronics)

Article • Euromonitor Advertiser Profiles, December 2020

This Company Profile from Euromonitor provides key details and analysis of HP Inc.

Hello Alexa, is there any survey for me? VAI (voice assisted interview) as a way to stop chasing respondents

Research Paper • Ennio Armato, ESOMAR Conference papers, Insights Festival, 2020

Smart speaker brand Amazon Echo was used to explore if Voice Assisted Interview (VAI) could gain insights from panels and offer fresh ways to reach the digital consumer in the US.

Huawei Technologies Co Ltd (Consumer electronics)

Article • Euromonitor Advertiser Profiles, September 2020

This Company Profile from Euromonitor provides key details and analysis of Huawei Technologies.

The impact of Coronavirus on customer experience: Lifestyle brands vs customer journey

Article • Euromonitor Strategy Briefings, August 2020

For lifestyle brands, relevance remains critical, but will be more elusive – consumers that spend more of their time at home will socialise differently, need different products, and will engage brands differently.

Alibaba pours $1.4bn into its smart speaker offering

News • 21 May 2020

Chinese e-commerce giant Alibaba will invest RMB10bn (US$1.

38% of large retailers using IoT for in-store contextualised marketing

Data • Rob Clapp, WARC Data Points (Curated), January 2020

An overview of the uses of Internet of Things technology among adopters in the retail and wholesale industry.

Efficiency gains of IoT hindered by complexity and lack of budget

Data • Rob Clapp, WARC Data Points (Curated), January 2020

An overview of the reasons for and challenges in the adoption of Internet of Things technology.

Carnival creates an “experiential Internet of Things” to deliver personalized travel experiences

Article • Stephen Whiteside, Event Reports, CES, January 2020

Princess Cruises, a unit of Carnival Corporation, has built an “experiential Internet of Things” that allows it to understand and serve consumers in almost real time.

From Internet of Things to “Intelligence of Things”: how a new generation of smart gadgets will transform the consumer experience

Article • Stephen Whiteside, Event Reports, CES, January 2020

The "Internet of Things" is set to give way to the "Intelligence of Things" as artificial intelligence (AI) becomes an increasingly widespread element of consumers' lives.

Apple, Amazon, and Google form truce on voice tech

News • 20 December 2019

A rare détente in the smart speaker turf war has seen the territory’s three main protagonists – Amazon, Google, and Apple – agreeing to work towards a royalty-free connectivity standard to open up the market for smart home gadgets.

The future consumer

Article • Research on WARC, December 2019

Explores the global trends and key drivers of fast-changing consumer behavior around the world, looking at how consumers are embracing the tangible lifestyle benefits of new apps, devices and IoT-enabled smart homes.

Will 2020 be the year of voice?

News • 16 December 2019

Voice hasn’t taken off in the way many people expected but if it’s merely languishing in Gartner’s oft-quoted “trough of disillusionment” – the lull after hype and before mainstream acceptance – then 2020 could see a rapid escalation, according to tw

The past, present and future of voice marketing

Article • Alex Brownsell, Event Reports, Future of Audio, October 2019

An exploration of the role of voice technology in marketing, and predictions of how brands may be able to exploit voice in the future.

Lenovo Group Ltd (Consumer electronics)

Article • Euromonitor Advertiser Profiles, November 2019

This Company Profile from Euromonitor provides key details and analysis of Lenovo Group.

Marketer's Toolkit 2020: Privacy-first marketing (Policy)

Article • WARC Trends, November 2019

Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into the regulation and policy trends affecting marketing plans in 2020.

Marketing The 5th Wave of Computing to tomorrow’s UK technology consumer

Article • Jack Miles, WARC Exclusive, October 2019

Considers how tech marketers will need to address The 5th Wave of Computing – the convergence of the internet of things, artificial intelligence and 5G.

Baidu views smart speakers as the future of search

News • 06 October 2019

Baidu, the Chinese tech giant, overtook Google this summer to become the second-largest vendor of smart speakers in the world, but a senior executive believes the company can go further by turning the devices into the next smartphone.

Voice commerce: Turning an industry upside down

Article • Euromonitor Strategy Briefings, September 2019

An introduction to voice commerce, including ecosystems, Customer Lifetime Value and the road ahead for this new way to shop.

Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
Top Trends in Media and Society for 2021

Article • Dan Calladine, WARC Webinars, January 2021

Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
What's working in tech-enabled marketing

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in tech-enabled marketing.
What we know about smart devices and the Internet of Things

Article • WARC Best Practice, July 2021

Summarises knowledge and offers guidance and reading on smart devices and the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.
The impact of Coronavirus on customer experience: Lifestyle brands vs customer journey

Article • Euromonitor Strategy Briefings, August 2020

For lifestyle brands, relevance remains critical, but will be more elusive – consumers that spend more of their time at home will socialise differently, need different products, and will engage brands differently.
Strategic themes in services and payments

Article • Euromonitor, Research on WARC, December 2020

The combination of officially mandated shutdowns and radical cutbacks in consumer demand due to COVID-19 is reshaping physical space and the surge in demand for e-commerce is putting pressure on brick-and-mortar operators.