Rosaline Hester; Ximena Diaz Alarcón, ESOMAR Conference papers, 2021
Coca-Cola, a soft drink brand, demonstrated to its employees in Brazil during the COVID-19 pandemic that it was not only listening to their opinions but that it was also taking what they said on board and taking action to improve their experience.
MRS Awards Papers, Finalist, Cultural Insights, 2021
L'Oréal Paris, a personal care company, launched a worldwide campaign to embrace a modern and relevant expression of female empowerment in marketing, and understand needs and behaviours deeply to connect with women in a powerful and authentic way.
MRS Awards Papers, Finalist, International Research, 2021
The Foreign, Commonwealth & Development Office (FDCO), a government department, launched an international campaign to enable and empower business leaders and individuals around the world to tackle climate change, focusing on carbon reduction and biodiversity.
Google Arts & Culture, a non-profit initiative, became the world’s largest crowdsourced search for gender equality by building an empty museum where people could digitally submit documents from when Women’s Football was banned.
Hellmann's, a food and beverage company, launched a digital campaign in Brazil to rejuvenate the brand's image, connect with millennials, rescue affective memories and reinforce the quality of products.
Fortics, an omnichannel service and communication platforms company, launched a campaign in Brazil to leverage brand communication, increase organic traffic, and provide support and scalability for webinars.
SABRE Awards, LATAM Gold & Global winner, 2021
Avon, a skincare and beauty product brand, launched a campaign in Brazil to create awareness for their transformation movement, amplify the voices of black Brazilian women and generate an impact on Avon's stakeholders.
Carmen Rodriguez, Partner and Chief Client Officer of GUT, looks at polarization in Brazil from an unusual stance. A Brazilian native, she currently resides in the US and has familiarity with how the brand response to taking a stance is playing out in both countries.
For WARC’s Spotlight Brazil, US Commissioning Editor Cathy Taylor talked to Daniel Wakswaser, Marketing VP of Ambev, about the brand’s COVID response, and about its global “Ideas for Good” initiative, which crowdsourced ideas from all over the company that could be implemented in local markets, benefiting consumers, the bars and restaurants the brewer does business with, and society.
Andrea Lobo, Ivan Babic, Itzelli Vizcaíno, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020
PepsiCo, a snacks and beverages corporation, launched an internal gallery-like experience that successfully increased awareness for the importance of its Insights department among its Mexico based teams.
Welcome back to WARC!
We’ve made some exciting changes since your last visit, bringing you:
Latest category insights straight to your homepage