Article
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Mike White, WARC Exclusive, January, 2021
As COVID-19 stretches into 2021, brands are realising that plans put on ice in 2021 may no longer fit the moment.
Article
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WARC Exclusive, January 2021
Examines the trends developing through the growth of e-commerce during the COVID-19 pandemic in the Kingdom of Saudi Arabia and the United Arab Emirates.
Article
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EACA/Effie Awards Europe, Research on WARC, January, 2021
The effect of the COVID-19 pandemic on people, brands and business could be seismic and long-lasting; some outcomes will certainly be category-specific, but they will also depend on how individual brands respond.
News
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14 January 2021
Economic turmoil is a certainty for 2021, as the pandemic disruption shows little sign of abating, but strong brands can overcome these barriers, according to a new collaborative report from EACA, Effie Awards Europe, and the Effectiveness Partnershi
Article
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Mike Menkes, WARC Exclusive, December 2020
This article looks at the necessity of scenario planning for businesses going forward, as COVID-19 is just the most recent ‘black swan’ event to roil businesses.
Opinion
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Simon Dale, December 2020
Adobe’s Simon Dale outlines how the smart tourism that delivers personalised and contactless experiences can help the APAC tourism industry accelerate its post-pandemic recovery.
Article
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WARC Webinars, December 2020
Helps marketers put their 2021 plan in context and seek new opportunities to develop effective strategies to grow their business.
News
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10 December 2020
If marketers spent much of 2020 in crisis-response mode, next year should see them transforming their processes to prioritise speed, flexibility and impact while also rethinking longer term strategy, says WARC’s Marketer’s Toolkit.
Article
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WARC Category Intelligence, December 2020
Global strategies, campaign updates and trends in the tech and electronics category.
Opinion
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Anna Hamill, December 2020
This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.
Opinion
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Jane Bloomfield, December 2020
Non-essential shops are open again in England today, but the outlook is grim for some big names. Kantar’s Jane Bloomfield says it’s time for a fundamental rethink of business strategies.
Data
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James McDonald, Rob Clapp, WARC Data, November 2020
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption and cost inflation this year and next. Key findings include:
Opinion
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Alex Brownsell, November 2020
Advertisers like Procter & Gamble and Visa have adapted their approach to sponsorship to meet post-pandemic consumer needs, writes WARC’s Alex Brownsell.
Article
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Brian Carruthers, Event Reports, MAD//Anywhere, November 2020
Tenzing Natural Energy is an energy drink with a different proposition from the big players in the market.
News
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25 November 2020
Stock markets may have reacted with glee to the news that COVID-19 vaccines are on the way, but most business leaders are a great deal less sanguine, according to new research from Kantar.
Article
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McKinsey & Company, Research on WARC, November, 2020
Report from McKinsey looking at how media planning and budgeting needs to reset priorities in the light of changes in consumer behavior because of the COVID-19 pandemic.
News
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24 November 2020
Encouraging reports on the success rates of different COVID-19 vaccines notwithstanding, much of the world still faces a recession next year and brands will need to adapt accordingly – including reassessing what constitutes value for consumers.
Data
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Zoe McCready, WARC Data Points, November 2020
An overview of the importance of societal topics on marketing strategies in 2021.
News
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19 November 2020
At a time of volatility, it is harder than ever for brands to plan for the long term; WARC’s Marketer’s Toolkit 2021 , released today, outlines the major challenges facing marketers in the year ahead and offers a practical guide to help navigate thro
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this report illustrates how marketing leaders across different categories and markets are thinking about the volatile year ahead, based on interviews with 20 leading brand marketers.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this report illustrates how brands across the globe are successfully adapting and responding to an ever-changing, and ever-challenging marketing and consumer landscape.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Article
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WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
News
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17 November 2020
It’s no surprise that business priorities have changed since March, but marketers appear distant from financial decision making, according to recent research from the Financial Times.
Opinion
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Brian Carruthers, November 2020
A surge of consumers returned to the frozen foods category during lockdown. Steve Axe of Nomad Foods says customer retention is more important right now than customer acquisition.
