Opinion
•
Cathy Taylor, July 2020
Sometimes, the best way to get a feel for what's really going on in a country as big as the US is to look at it in microcosm.
Article
•
Brian Carruthers, Event Reports, Digital Transformation Conference, June 2020
Discusses the need to understand the behaviours that make digital transformations successful.
Article
•
Event Reports, IPA EffWorks audience, October 2019
Looks at Huawei’s internal culture, which differs from the typical hierarchical structure and is focused on performance.
Article
•
Anna Hamill, Event Reports, Lions Live, June 2020
Amid unprecedented challenges in 2020, leading CMOs are committing to tangible change and leading with accountability on social issues like racial inequality.
Article
•
Brian Carruthers, Event Reports, Lions Live, June 2020
Nivea’s chief marketer explores the details of how the challenges of taking on a new top job and understanding innovation affect the discipline.
Article
•
Geoffrey Precourt, Event Reports, Lions Live, June 2020
Bozoma Saint John, the CMO of Endeavor, has invaluable advice for marketers that are seeking to advance the cause of racial equality.
Article
•
Brian Gregg, Eric Hazan, Aimee Kim, Rock Khanna, Jesko Perrey, and Dennis Spillecke, WARC COVID-19 Series, June 2020
Report from McKinsey & Co. that outlines strategies for B2B and B2C companies to recover revenue quickly during the COVID-19 pandemic.
Article
•
Stephen Whiteside, Event Reports, Lions Live, June 2020
Brands are ramping up their investment in e-commerce in the wake of the COVID-19 pandemic, but the pace of change can make it difficult to direct investment in the most impactful way.
Opinion
•
Cathy Taylor, June 2020
From its humble beginnings as a single restaurant, McDonald’s has become one of the world's leading food service brands with more than 36,000 restaurants in over 100 countries.
Article
•
Geoffrey Precourt, Event Reports, June 2020
Fernando Machado, global chief marketing officer at Burger King, believes that brands must “walk the walk” on diversity and inclusion and not rely on advertising to show their values.
News
•
28 May 2020
The CMO Growth Council’s Leadership Coalition on COVID-19 has released a new report, “Turning leadership into action during the pandemic,” which offers advice and insights from some of the world’s leading marketers. Contributors to the study ...
Article
•
Geoffrey Precourt, WARC Exclusive, May 2020
GE Healthcare Partners, a unit of General Electric focused on providing solutions and services to organizations focused on healthcare, is putting client stories at the heart of its marketing.
News
•
27 May 2020
Frozen food brand Birds Eye is working on a “comeback plan” for more normal times, including reviewing the brand’s messaging and media mix through the lens of how consumers are reacting to more challenging economic circumstances.
Article
•
John Sills, WARC Best Practice, May 2020
Looks at how best-in-class customer experience requires an ongoing systematic approach that continually improves the areas that matter most to customers, in an increasingly efficient way for the business.
Article
•
Anna Hamill, WARC COVID-19 Series, May 2020
Birds Eye, one of the UK’s best-known frozen food brands, found itself trying to catch up with booming demand during COVID-19, which required a rethink of its marketing plan.
Article
•
WARC, CMO Growth Council, ANA and Cannes Lions, WARC Exclusive, May 2020
This report from the CMO Growth Council offers guidance on how marketers can manage the repercussions of the COVID-19 pandemic, and includes advice culled from virtual roundtables and one-on-one interviews with CMOs from Bank of America, Mastercard, CVS Health, General Motors, GSK, PepsiCo and Facebook.
News
•
18 May 2020
While business leaders have to prepare for a downturn, they should also remember that adversity creates opportunity to gain competitive advantage, says Martin Reeves in The WARC Guide.
Opinion
•
Cathy Taylor, May 2020
The CMO Growth Council – a body featuring some of the industry’s top talent from around the world – has published a new report offering guidance for marketers as they respond to the evolving COVID-19 pandemic.
Opinion
•
Anna Hamill, May 2020
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a member of the ANA’s Global Leadership Coalition on COVID-19, in partnership with WARC and Cannes Lions.
Opinion
•
Anna Hamill, May 2020
Raja Rajamannar is Chief Marketing and Communications Officer at Mastercard, and a member of the ANA’s Global Leadership Coalition on COVID-19, established in partnership with Cannes Lions and WARC.
Article
•
Martin Reeves, WARC Exclusive, May 2020
Business leaders should prepare for a downturn but remind themselves that adversity creates opportunity to gain competitive advantage.
Article
•
Les Binet, WARC Exclusive, May 2020
The COVID-19 recession is not just an economic recession – it’s also a humanitarian, social and political crisis – which means that the normal rules of marketing and business may not apply.
Article
•
Anna Miley, John Kenny and Sonia Misak, WARC COVID-19 Series, April 2020
Discusses how companies are outperforming their peers by applying behavioural economics to their marketing strategy.
News
•
24 April 2020
The marketing skillset is changing rapidly; by prioritising upskilling, soft skills and implementing continuous learning, brands can develop more effective marketing teams, says a leading specialist in media executive search.
News
•
23 April 2020
The current coronavirus scare and widespread lockdowns have highlighted the need for digital transformation; marketers need to build an implementation programme with strong foundations and smart data strategies to see success, says Laura Chaibi in ...
