Article
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Anna Sampson, WARC Exclusive, April, 2021
With the demise of the cookie and a renewed focus on attention, context is key when it comes to effective advertising.
Article
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Mukta Lad, Event Reports, Meltwater APAC Digital Summit, March 2021
Content creators on TikTok are disrupting the world of marketing and media, and attracting the attention of Gen Z and millennials.
Article
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Low Lai Chow, WARC Exclusive, April 2021
Brands have misconceptions about the value and effectiveness of news as a media platform for advertising, says ThinkNewsBrands’ Vanessa Lyons, who busted five myths about the perceived limitations of news.
Opinion
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Geoff Northcott, April 2021
AKQA’s Geoff Northcott, Jury President of the 2021 Creative Business Transformation Lions, explores how brands can embrace a transformational culture and unlock progress through creativity.
Article
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Sam Peña-Taylor, Event Reports, MRS Impact conference, March 2021
Spotify, the music streaming service, looked deeper into the strange listening data that was coming out of its platform at the beginning of the pandemic and came up with lessons about how to understand users at a time of high stress.
Opinion
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Mike Follett, February 2021
Mike Follett, Managing Director, Lumen, responds to Facebook’s Ian Edwards and Harry Davison and argues that the smartest media planners are talking about ‘attention strategies’, utilising different ’shapes of attention’ provided by different media to achieve different aims.
Article
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Stephen Whiteside, Event Reports, 4A’s Decisions conference, January 2021
Audible, the audiobook and podcasting platform owned by Amazon, successfully ran a test campaign that leveraged the power of 5G cellular networks.
News
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11 February 2021
Match, the operator of dating apps Tinder, Hinge and OkCupid, along with its Match namesake, has announced its biggest ever acquisition – of the Seoul-based company Hyperconnect for $1.
News
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04 February 2021
Research and insights agency Kantar has partnered with Google to create an ad-effectiveness measurement solution for YouTube.
News
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02 February 2021
The Chinese video-sharing app Kuaishou has sent investors’ heads spinning, with its stock oversubscribed 1,200 times for its $5.
News
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01 February 2021
Smartphone apps contain too many trackers, says Apple CEO Tim Cook, and in the future app developers will have to ask users permission to track them across apps in order to create targeted ads; it’s a move that’s likely to hit Facebook’s advertising
News
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28 January 2021
China’s tech firms are being encouraged to sue India’s government for compensation after the latter made permanent last year’s temporary ban on 59 apps originating from that country.
News
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25 January 2021
Social media giant Facebook has added its voice in opposition to the proposed NMBC, saying it would have to prioritise other markets and stop hosting news in Australia; Google, meanwhile, has said it would need to pull out of the Australian search ma
Opinion
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Augustine Fou, January 2021
Virtually all advertisers are acutely aware of brand safety issues these days – from their ads showing up next to terrorist videos on YouTube or ads showing up on fake news, hate speech, or disinformation sites. So, they’ve been increasingly paying for ‘brand safety’ technologies that are supposed to help keep their ads away from these situations. But do those technologies do what they claim to do? No, and it’s even worse than that.
News
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15 January 2021
Google has taken the extraordinary step of trialling the suppression of search results that link to commercial news outlets, part of a campaign against the proposed News Media Bargaining Code, as the search giant claims the draft law will undermine t
News
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14 January 2021
WhatsApp has sought to reassure its users over privacy fears after a planned update to its terms caused a surge in downloads of rival messaging services Telegram and Signal.
News
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11 January 2021
The UK’s Competition and Markets Authority will investigate whether Google’s plan to disable third-party cookies on its Chrome browser would cause ad spend in the country to become even more concentrated in the advertising giant’s hands.
News
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08 January 2021
WhatsApp, the Facebook-owned messenger service, has updated its privacy policy in which users must agree to share their personal data with the social network or lose access.
News
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07 January 2021
Once vilified and legally challenged by media giants for sharing small chunks of their content without permission, YouTube has forged a new relationship with Hollywood – one that offers a win-win for both, says YouTube’s vice president of content par
Case Study
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MMA Smarties, Gold, Vietnam, 2020
Zalo, a messaging app, accompanied the Vietnamese Government in communicating the most updated and accurate news about the COVID-19 pandemic and positioned itself as a trustworthy and reliable brand.
News
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23 December 2020
With close to a third of the world’s population on WhatsApp, brands can’t ignore the messaging platform as a potential channel and the company is actively seeking a closer relationship with businesses.
Case Study
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MMA Smarties, Silver, APAC, 2020
Spotify, a media services provider, launched activities on Twitter during the concert series Spotify on Stage to encourage fans in Indonesia and Thailand to engage more with the event and the brand.
News
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15 December 2020
Direct-to-consumer (DTC) advertisers are increasingly looking to diversify away from Facebook, reports Digiday.
Case Study
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Ben Nilsen, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Facebook, the social media platform, fast-tracked a comedian's rise to fame to demonstrate the capabilities of its Stories feature to the advertising industry in the US.
Article
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Low Lai Chow, Event Reports, The Drum Digital Summit, November 2020
WhatsApp’s Eshan Ponnadurai shares how the messaging app has adapted its product strategy to meet changing user needs.
