Home Topics Industry sectors Media & publishing

Media & publishing

Latest
Most Read

Filter by

TV channels, services, programmes (1,146)

Websites, online services, apps (850)

Newspapers (380)

Magazines, periodicals, books (318)

Films & movies (205)

Media & publishing (general) (158)

Radio stations, services (80)

Directories (22)

Search in

Case Studies (332)

Articles (119)

Research Papers (16)

News (287)

Opinion (35)

Data (1)

Rankings (60)

Show only

Recommended

(13)

Videos

(137)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

850 results found

Reset Filters

Search in

Case Studies (332)

Articles (119)

Research Papers (16)

News (287)

Opinion (35)

Data (1)

Rankings (60)

Show only

Recommended

(13)

Videos

(137)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

850 results found

Sort By

UNILAD: The Illegal Blood Bank

Rankings • WARC Media 100, 2021

UNILAD, a digital publisher, launched a campaign in the UK to change a law preventing sexually active gay and bisexual men from donating blood.

VICE: The 8-Bit Journo

Rankings • WARC Creative 100, 2021

VICE, a media company, leveraged SMS to recreate the experience of the internet during a communications blackout in Kashmir, India.

Reverso: DeepTruth: we use lies to tell the truth

Rankings • WARC Effective 100, 2021

Reverso, a company specialising in AI-based language tools, launched a deepfake video featuring Argentinian politicians to show the importance of spotting fake news online, especially with the upcoming general election in Argentina.

UNILAD: The Illegal Blood Bank

Rankings • WARC Creative 100, 2021

UNILAD, a digital publisher, launched a campaign in the UK to change a law preventing sexually active gay and bisexual men from donating blood.

Vice: The 8-Bit Journo

Rankings • WARC Effective 100, 2021

VICE, a media company, recreated the experience of the internet through SMS during the communications blackout in Kashmir, India.

Reverso: DeepTruth: we use lies to tell the truth

Case Study • WARC Cases, November 2021

TikTok: #CreateForGood

Case Study • AME Awards, Finalist, 2021

TikTok, a social network platform, launched a campaign in the MENA region to raise awareness on the importance of sign language.

WhatsApp: The last horoscope

Case Study • AME Awards, Silver, 2021

WhatsApp, a cross-platform mobile messaging company, launched a campaign in North America to empower the Latinx/Hispanic community with the right information to vote, to recognise their power and importance and to vote.

Bumble: Stand for safety

Case Study • SABRE Awards, South Asia Gold & Global winner, 2021

Bumble India, an online dating application, launched a campaign to increase brand awareness and build strong brand affinity with women's safety messaging that is hyper-relevant.

Pearson: Making India ‘delivery ready’ through the pandemic

Case Study • SABRE Awards, South Asia, Diamond, 2021

Vahan, an AI-enabled livelihood platform, launched a campaign in India to communicate the relevance of the WhatsApp chatbot for employers and blue-collar workers to ensure that e-commerce delivery was uninterrupted.

upGrad: #Don’tLickAssKickAss

Case Study • Kawal Shoor, Abhishek Hariharan, Ipshita Khan, WARC Awards for Asian Strategy, 2021

upGrad, an online course provider, launched a campaign in India to change perceptions about online learning and encourage enrolments to its courses.

Spotify: Listen on Spotify

Case Study • Belynda Sim, Grace Espinoza, WARC Awards for Asian Strategy, 2021

Audio streaming service Spotify drove local product relevance with an online video, display, social, and influencer marketing and grew consideration and monthly average users in the Philippines, Thailand and Indonesia.

Behind the product – Why trust in tech isn’t skin deep

Article • Justin Westcott , WARC Exclusive, October 2021

Over the last decade, tech has been losing its extensive lead and the sector saw an all-time low this year in 17 out of 27 markets.

LinkedIn: #WeCanDoIt – International Women’s Day campaign

Case Study • SABRE Awards, APAC Gold & Global winner, 2021

LinkedIn, a business and employment-oriented online service, invited its members to share their stories of challenging gender stereotypes and overcoming gender gaps in the workplace to celebrate women during the COVID-19 pandemic.

What the Facebook outage should teach marketers

Opinion • James Milne, October 2021

Six hours with no Facebook, Instagram or WhatsApp was a major global story. Similar platform outages are likely in future, cautions Outbrain’s James Milne, whose advice to marketers is to diversify spending.

Duolingo: Fun is serious business

Case Study • APG (UK), Entrant, 2021

Duolingo, a language learning app, launched a global campaign to increase awareness and new sign-ups.

Dreaming of streaming: Deconstructing Twitch's five audience segments

Article • Brian Carruthers, Event Reports, DMEXCO, September 2021

Twitch’s evolution from livestreaming service for gaming to a live social and interactive service has gathered pace during the pandemic.

What we know about marketing on TikTok

Article • WARC Best Practice, October 2021

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.

Naver Webtoon: Meeting the best webtoon of my life

Case Study • YouTube Works for Brands, Korea, Best brand reinforcement campaign, 2020

Naver Webtoon, an online publishing platform, increased brand awareness and active users in Korea.

LADbible Group: LADx

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

LADbible Group, a social media and entertainment platform, partnered with comedian Jimmy Carr to promote its latest advertising product LADx in the UK.

Spotify: 2020 wrapped

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Spotify, a streaming brand, launched '2020 Wrapped' in the US, hoping to help connect and support its users and all of the creators they love.

Facebook: Project reinvent

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

During the COVID pandemic in the US, Facebook, a social networking site, launched 'Project Reinvent' with the aim to help small businesses recover, reimagine their marketing and reconnect with their customers.

Reddit: Up the vote

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

In 2020, Reddit, a social news website, launched the campaign 'Up the Vote', focusing on one of America's biggest weaknesses: voting.

Google year in search 2020: The search for why

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Google, a technology company, coordinated a debut alongside US late night television shows and social channels, with the aim to share 2020's high and low points with the broadest possible audience.

The Big Issue & LinkedIn: Raising Profiles

Case Study • Cannes Creative Lions, Silver, Creative Strategy Lion, 2021

The Big Issue, a street newspaper, and LinkedIn, a professional networking platform, collaborated in the UK to enable Big Issue vendors to regain their income online.

Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
What we know about marketing on TikTok

Article • WARC Best Practice, October 2021

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
The WARC Guide to The future of identity

Article • WARC Best Practice, July 2021

A summary of new thinking and best practice on the future of identity.
A guide to TikTok for brands

Article • Frances Sinclair, WARC Best Practice, February 2020

A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance.
Top Trends in Media and Society for 2021

Article • Dan Calladine, WARC Webinars, January 2021

Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.