Neuro-Insight CEO Peter Pynta argues that it’s time for your brand to stop sitting on the fence and that tapping into neuroanalytics to measure the response to a brand’s social stand can help you land the jump.
Alastair Colin-Jones and Yassine El Ouarzazi, WARC Exclusive, November 2021
Economics of Mutuality Solutions’ Alastair Colin-Jones and Yassine El Ouarzazi examine three examples of businesses that have put purpose into practice effectively with their meaningful challenge purpose, ecosystem focus and holistic performance.
Reverso, a company specialising in AI-based language tools, launched a deepfake video featuring Argentinian politicians to show the importance of spotting fake news online, especially with the upcoming general election in Argentina.
Bancolombia, a financial services company, created a connection between its brand and sustainability in Latin America by launching an online film series that showed its CEOs meeting with young centennials to discuss the topic.
This week WARC launches the Marketer’s Toolkit 2022. This is our guide to the major trends marketers need to respond to, and the new research and techniques they need to be on top of, as we hurtle towards a new year.
James Hurman with Peter Field, WARC Exclusive, June 2020
This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.