Non-profit, public sector & education

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The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Beyond the Label: Mental Health Public Education

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

The National Council of Social Service (NCSS), a social services organisation, changed public opinion regarding people with mental health issues in Singapore thanks to its social campaign.

US Census Bureau – 2020 Census: Shape Your Future. Start Here.

Case Study • SABRE Awards, IN2, North America, Best Use of Original/Commissioned Research for PR, 2021

The US Census Bureau, a US federal agency, set out to count 330 million people in under nine months to determine federal funding and political representation for the coming decade.

Department for Environment, Food and Rural Affairs (DEFRA): Petfished

Case Study • DMA (UK), Bronze, 2020

DEFRA, the UK government Department for Environment, Food and Rural Affairs, increased awareness of the dangers of buying from low-welfare animal sellers in the UK by launching a hard-hitting mini-documentary.

Provincial Electricity Authority: #SafeInTheRain

Case Study • MMA Smarties, Bronze, APAC, 2020

The Provincial Electricity Authority (PEA), a government enterprise, used TikTok to raise awareness about the safe use of electricity in Thailand.

Transport for NSW: How to keep people moving and physically distanced

Research Paper • MRS Awards Papers, Finalist, MRS Award for Creative Development, 2020

Transport for NSW (TfNSW), a government agency, conducted behavioural research to unlock behaviour insights to reduce crowding and delays.

Norway, Government & Non-Profit adspend by medium

Data • Cinzia Petio, WARC Data Points, December 2020

An overview of advertising spend by medium in the government & non-profit sector in Norway since 2013.

New Zealand, Government & Non-Profit adspend by medium

Data • Cinzia Petio, WARC Data Points, December 2020

An overview of advertising spend by medium in the government & non-profit sector in New Zealand since 2013.

UK launches new watchdog to curb Big Tech

News • 30 November 2020

Facebook, Google and other tech giants will face more scrutiny in the UK from next year after the government announced that it is creating a new regulator to govern the behaviour of platforms which currently dominate the market.

Alcohol. Think Again: I Need You To Say No

Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020

Alcohol. Think again, a public education programme, relaunched its campaign Parents, Young People and Alcohol to encourage more parents in Western Australia not to supply alcohol to their children under the age of 18.

NZ Transport Agency: Rat's Tale

Case Study • APG (AUS), Creative Strategy Awards, Gold, 2020

NZ Transport Agency, a state agency, showed young men in New Zealand what they could be missing out on if they drink drive by creating a video ad that made them realise the impact an injury could have on their lives.

Department of Social Services Phase 2: From deflection to action - the campaign that rallied millions of Australians to help stop violence against women at the start

Case Study • APG (AUS), Creative Strategy Awards, Bronze, 2020

The Department of Social Services, a government department in Australia, launched a film that showed the damaging impact that offhand excuses for violence can have through the eyes of children.

NZ Transport Agency: The Unsaid

Case Study • APG (AUS), Creative Strategy Awards, Silver, 2020

The New Zealand Transport Agency, an entity promoting safe and functional transport by land, encouraged New Zealanders to condemn drug-driving with its emotion-driven campaign The Unsaid.

Energy Efficiency and Conservation Authority: Gen Less

Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020

Energy Efficiency and Conservation Authority (EECA), a government agency, encouraged people to produce fewer carbon emissions by creating a generation defined by the decision to embrace life with fewer emissions.

NZ Transport Agency: Belted Survivors

Case Study • APG (AUS), Creative Strategy Awards, Gold, 2020

NZ Transport Agency, a state agency, encouraged young men in New Zealand to wear their seatbelts by creating a series of powerful portraits of crash survivors who were saved by their seatbelt.

NZ Transport Agency: Hello

Case Study • APG (AUS), Creative Strategy Awards, Bronze, 2020

NZ Transport Agency, a state agency in New Zealand, increased awareness of the dangers of using a phone while driving by launching a video ad that showed passengers telling drivers to put them first by intercepting them and their phone.

Ad Net Zero has global ambitions

News • 19 November 2020

The Advertising Association is planning to host a global Ad Net Zero conference in November next year as part of COP26.

Embassy of Sweden: Sweden India Sambandh – Swedish Royalty Visit to India

Case Study • SABRE Awards, Gold, South Asia, 2020

The Embassy of Sweden, Sweden's diplomatic mission, promoted the Royal Family of Sweden's State visit to India to strengthen the relationship between the two countries.

Netherlands, Government & Non-Profit adspend by medium