Non-profit, public sector & education

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Rosstat: All Russia Population Census – Digital Rebrand

Case Study • SABRE Awards, IN2, EMEA, 2021

Rosstat, a federal state statistics service, rebranded the Russian population census by choosing a new logo to introduce a digitalised census format, targeting a younger audience.

Creative Content UK: Get it right from a genuine site

Case Study • SABRE Awards, IN2, EMEA, 2021

Creative Content UK, an industry-led initiative, launched the 'Get it Right From A Genuine Site' campaign in the UK to reduce online piracy by encouraging 16-24 year olds to get their entertainment from genuine sites.

NASA: Launch America SpaceX demo-2 & crew-1 campaign

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

In the US, NASA, a government agency, launched a media campaign to create a groundswell of enthusiasm for space exploration through positive media engagements, thus ensuring uninterrupted support of signature NASA programs.

Lagos State Government: Applaud our Heroes

Case Study • SABRE Awards, Africa, 2021

Lagos State Government, the governing body for the Nigerian state of Lagos, increased support for key workers during the COVID-19 pandemic in Nigeria by launching a symbolic clapping session on social media.

The UAE Government Media Office: #FirstArabicCountdown

Case Study • WARC Prize for MENA Strategy, Entrant, 2021

The UAE Government Media Office created a simple, yet powerful, initiative that sparked a movement and connected millions of Arabs around the world in celebrating the launch of the first Arab interplanetary mission.

State Department for Housing and Urban Development: Kazi Mtaani

Case Study • SABRE Awards, EMEA, Gold, 2021

Oxygene, a communications agency, launched the National Hygiene Program (Kazi Mtaani) – a national initiative designed to cushion vulnerable youths from the effects and response strategies of the COVID-19 pandemic in Kenya.

BMFSFJ: #NotSafeAtHome

Case Study • SABRE Awards, EMEA, Gold, 2021

The Federal Ministry for Family Affairs, Senior Citizens, Women and Youth, a cabinet-level ministry in Germany, tackled the rise of domestic violence during the COVID-19 lockdown.

The Danish Safety Technology Authority: New Year's again

Case Study • SABRE Awards, EMEA, Gold, 2021

The Danish Safety Technology Authority, a government agency, encouraged people to stay safe while enjoying fireworks on New Year's Eve in Denmark.

The Norwegian Labour Inspection Authority: Know Your Rights

Case Study • SABRE Awards, EMEA, Gold, 2021

The Norwegian Labour Inspection Authority, a government agency, collaborated with the labour inspection authorities in Romania, Bulgaria, Lithuania and Estonia to improve workers' rights for foreign workers in Norway.

Department for Environment, Food and Rural Affairs: Petfished

Case Study • SABRE Awards, EMEA, Gold, 2021

The Department for Environment, Food and Rural Affairs, a government department, encouraged prospective pet buyers to research the seller and be aware of animal mistreatment with its Petfished campaign.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points, July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

Belgium, Government & Non-Profit advertising spend by medium