POP & in-store
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Article • Low Lai Chow, Event Reports, Spikes X Campaign Asia event, March 2021
News • 01 February 2021
Opinion • Nicola Niesl, December 2020
News • 09 December 2020
Case Study • Kurush Dastur, WARC Media Awards, Entrant, Effective Channel Integration, 2020
News • 10 November 2020
News • 19 October 2020
News • 11 October 2020
News • 07 October 2020
News • 01 October 2020
Article • Sam Peña-Taylor, Event Reports, MRS Behavioural Science Summit, September 2020
News • 17 August 2020
Case Study • Mona Hassanie, Catherine Asseily, WARC Prize for MENA Strategy, Entrant, 2020
Data • Zoe McCready, WARC Data Points, June 2020
Article • WARC Best Practice, June 2020
Data • Rob Clapp, WARC Data Points, May 2020
Article • Geoffrey Precourt, Event Reports, TMRE Digital Week webinar, April 2020
Case Study • WARC Cases, 2018
Case Study • ANA, Gold, ANA International ECHO Awards, 2020
Opinion • Callum Saunders, February 2020
Case Study • Jenny Chan, WARC Cases, ROI Festival, October 2019
Research Paper • Sohel Ahmed and Ding Hooi Ting, Int. Journal of Market Research, Vol. 62, No. 1, 2020, pp. 95-112
Data • Rob Clapp, WARC Data Points, January 2020
Case Study • IMC Awards (European), Bronze, Shopper Marketing, 2019
Case Study • IMC Awards (European), Silver, Sponsorship and Shopper Marketing, 2019
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Article • WARC Best Practice, June 2020
Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike. -
Article • Phil Gault, WARC Best Practice, February 2018
Outlines the types of technologies available to shopper marketers and establishes a strategic framework by which third-party brands can enhance the effectiveness of their in-store marketing. -
Article • Brian Carruthers, Event Reports, Festival of Marketing, October 2019
Looks at how supermarket Tesco returned to profit after recording the largest ever loss by a UK retailer (£6.4 billion) in 2014/15. -
Article • Ray Gaul, Anish Mashru and Matthew Botham, WARC Exclusive, October 2019
Grocery and supermarket formats are increasingly challenging for brand growth. -
Article • Lona Meza, Event Reports, Brainy Bar 9, October 2019
Looks at neuro-research into how sensorial marketing can impact in-store sales. -
Article • Sam Peña-Taylor, Event Reports, MRS Behavioural Science Summit, September 2020
The iconic British shoe brand brought behavioural principles into its store design using research from across the world.