PR, WOM & earned media
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Article • Stephen Whiteside, Event Reports, SXSW, March 2021
Opinion • Kevin Rice, April 2021
Article • Anna Hamill, WARC Exclusive, April 2021
Article • Anna Hamill, WARC Exclusive, April 2021
Article • Anna Hamill, WARC Exclusive, April 2021
Article • WARC Strategy Toolkit, March 2021
Case Study • SABRE Awards, IN2, North America, Public Service: #BlackLivesMatter/Racial Equity, 2021
Case Study • SABRE Awards, IN2, North America, Best in Brand Narratives, 2021
Opinion • Kunal Sinha, February 2021
News • 08 February 2021
Opinion • Faris Yakob, February 2021
Opinion • Jakob Stigler, February 2021
Case Study • DMA (UK), Bronze, 2020
Case Study • DMA (UK), Bronze, 2020
Article • James Hurman with Peter Field, WARC Exclusive, June 2020
Case Study • MMA Smarties, Bronze, Vietnam, 2020
News • 21 December 2020
Opinion • Zofia Iwaszkiewicz, December 2020
Case Study • MMA Smarties, Silver, APAC, 2020
Article • Alice Yu Yuebo, WARC Exclusive, Spotlight China, December 2020
Research Paper • Daniel McDuff and Jonah Berger, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 370-380
Article • WARC Best Practice, December 2020
Case Study • Jasmine Lai, Adrian Adshade, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Dean Challis, Samantha Deevy, Paulina Liang, Molly Klein, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Imogen Bourke, Alana Zervos, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
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Article • James Hurman with Peter Field, WARC Exclusive, June 2020
This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world. -
Article • WARC Best Practice, December 2020
Provides marketers with information and guidance about how reach and frequency help brands identify the optimal advertising mix. -
Article • WARC Best Practice, November 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month. -
Article • Strategy Toolkit, Strategy Toolkit
This article discusses various approaches used by marketers to understand what consumers want. -
Article • Frances Sinclair, WARC Best Practice, February 2020
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance. -
Article • WARC Best Practice, August 2020
This article provides marketers with information and guidance on generating earned media.