Home Topics Categories Retail

Retail

Latest
Most Read

Filter by

Restaurants & takeaways (1,126)

Online retail (828)

Supermarkets & grocery stores (635)

Clothing & fashion retail (451)

Department stores (235)

Furniture & furnishings retail (231)

Retail industry (general) (190)

Home improvement retail (120)

Pharmacies & drugstores (115)

Luxury retail (108)

Entertainment retail (91)

Electrical retail (72)

Shopping centres, malls (64)

Convenience retail (61)

Reward cards (30)

Travel retail (26)

Automotive accessories retail (17)

Search in

Case Studies (31)

Articles (14)

Research Papers (4)

News (5)

Opinion (1)

Data (1)

Rankings (5)

Show only

Recommended

(5)

Videos

(10)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

61 results found

Reset Filters

Search in

Case Studies (31)

Articles (14)

Research Papers (4)

News (5)

Opinion (1)

Data (1)

Rankings (5)

Show only

Recommended

(5)

Videos

(10)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

61 results found

Sort by

Oil giants find revenue solace in grocery sales

News • 19 January 2021

Major oil companies, suffering weaker demand for fuel during the pandemic, are finding that an uptick in grocery sales at their network of service stations world-wide is helping pick up the revenue slack.

The Broken Dagger: The Speak-Easy Bar Inspired by The Gods

Case Study • SABRE Awards, APAC In2, 2020

The Orangeblowfish, a creative agency, transformed a convenience store into The Broken Dagger: an exclusive, intimate bar, full of divine mystique, on behalf of Shanghai mixologist Geo Valdivieso in China.

7-ELEVEN Taiwan CSR: The Force of Love

Case Study • AME Awards, Silver, 2020

7-Eleven, a convenience store brand, turned common elderly social issues into monsters to encourage young people in Taiwan to donate to its fundraising for disadvantaged elderly people.

US, Convenience retail Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, September 2019

An overview of advertising as a percentage of sales in the convenience retail sector in the United States since 2007.

The future of convenience retail

Article • Malcom White, WARC Exclusive, April 2020

Convenience retail is a major growth engine in the retail sector, despite the competition of larger experience-oriented retail formats.

Shell: Retail T3

Rankings • WARC Media 100, 2020

Shell, the oil and gas company, increased visits to its petrol stations in Malaysia by optimising its digital display ads with location data.

Convenience Stores in the US

Article • Euromonitor Strategy Briefings, March 2020

A category analysis of convenience stores in the US.

Shell Go+

Case Study • DMA (UK), Bronze, 2019

Shell UK, an oil industry company, improved customer experience by creating a reward scheme that tracks customer visits and gives them rewards based on their past purchases.

Retail experience and evolving media investment: Petco’s CMO Tariq Hassan

Opinion • Cathy Taylor, November 2019

This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .

Circle K: Get What You Dream

Case Study • MMA Smarties, Bronze, Vietnam, 2019

Circle K, a convenience store company, launched in-store promotions and mobile gaming ads that offered instant prizes to increase relevance and sales among millennials and Gen Z in Vietnam.

Petco: Holiday Tails

Case Study • ARF Ogilvy Awards (US), Bronze, 2019

Petco, a pet care brand, encouraged US shoppers to shop in its stores over the holiday season by launching an emotive film that celebrates the power of giving.

Indian e-commerce taps kirana stores

News • 09 September 2019

India’s kirana stores are now the focus of e-commerce giants, with Fipkart announcing it has “onboarded” almost 27,000 shops in 700 cities as part of its product delivery process.

Loyalty schemes aren't enough for S Africa's drivers

News • 18 August 2019

South Africa’s service stations drive brand loyalty through reward schemes but an increasingly important role is played by the branded grocery retailer that also occupies their premises.

One Stop

Case Study • Design Effectiveness Awards, Bronze, 2019

One Stop, a convenience store operator, redesigned its packaging in the UK with a new colour palette and photography to promote its association with freshness and quality food.

7-Eleven Taiwan: Rhythm of Love Wall

Case Study • AME Awards, Platinum, 2019

7-Eleven, the international convenience store chain, increased charitable donations in Taiwan by challenging the assumption that giving small amounts is stingy.

7-ELEVEN: Rhythm of Love Wall

Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, Other Digital Solutions, 2018

7-ELEVEN, a chain of convenience stores, encouraged Taiwanese consumers to make in-store donations towards its fundraising efforts by creating a donation box that clapped whenever a contribution was made.

Japan develops completely unstaffed convenience stores

News • 15 February 2019

Entirely unstaffed convenience stores have become a realistic possibility in Japan after the country’s Ministry of Economy, Trade and Industry (METI) announced the success of a pilot project that involved many of Japan’s leading retailers

The New Retail Playing Fields

Article • Kantar Consulting, London, WPP Atticus Awards, Winner, 2018

Established go-to-market strategies face growing challenges in 2018, ranging from digitally engaged shoppers to discounters, from Amazon to Aldi.

Centra: Redeveloping Convenience Retailing

Research Paper • MRS Awards Papers, Finalist, MRS Award for Applications of Research, 2018

Centra, a convenience retailer, redesigned its format and offering in stores to maximise targeted footfall and revenues in Ireland.

Shell Select: Refreshing Moments

Case Study • Chan Su Ling, Danesh Asokkumar, WARC Prize for Asian Strategy, Entrant, 2018

Shell Select – the petrol station convenience store – ran a multichannel campaign to increase footfall and boost sales in Malaysia.

Shell Select: Celebrating 125 years of Shell with Boey water2go

Case Study • Chan Su Ling, Danesh Asokkumar, WARC Prize for Asian Strategy, Entrant, 2018

Shell Select – the petrol station convenience store – used limited-edition specially designed bottles of its own-brand water as a promotion to drive footfall and increase profit margins in Malaysia.

7-Eleven: Dreamworks KouKou

Case Study • Dragons of Asia, Best Brand Loyalty Campaign, Gold, Dragons of Malaysia, 2018

7-Eleven, the convenience store, stayed relevant with its target audience in Malaysia by launching two social media competitions.

7-Eleven: Slurpee Count & Win

Case Study • Dragons of Asia, Best Brand Loyalty Campaign, Gold, Dragons of Malaysia, 2018

7-Eleven, the convenience store, used a competition to drive awareness of its Slurpee product among consumers in Malaysia.

7-Eleven Thailand adopts facial recognition tech

News • 19 March 2018

BANGKOK: Convenience store 7-Eleven is rolling out artificial intelligence technology, including facial recognition, across all its 11,000 stores in Thailand in a move described as “unique in scope” because of how frequently consumers sho

Canadian Tire: Tested

Case Study • CASSIES (Canada), Gold, CASSIES, 2018

Canadian Tire, the hardware and automotive retail company, used a new product designation to see off competition from newer market retailers in Canada.

What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
Learn from the best: Lessons from the world's most awarded brands

Article • WARC Exclusive, April 2020

Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows.
What's working in retail

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in retail.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.