Opinion
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Kevin Rice, April 2021
Throughout his seven-year tenure at Burger King, and more broadly in his role as Global Chief Marketing Officer at its parent, Restaurant Brands International (RBI), Fernando Machado was a defibrillator that sent shockwaves through pop culture and brought the brand back to life, writes Hathway's Kevin Rice.
Article
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Anna Hamill, WARC Exclusive, April 2021
Burger King’s Moldy Whopper set the advertising world alight – the work was the realisation of many years spent improving the brand’s food quality, according to Fernando Machado, Burger King’s Chief Marketing Officer.
Rankings
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WARC Effective 100, 2021
Burger King, a fast food chain, used its mobile app to lure people away from its biggest rival’s restaurants in the US.
Rankings
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Rankings Articles, April 2021
A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.
Rankings
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WARC Effective 100, 2021
KFC, a fast-food brand, launched the KFC Viewer Verdict as part of its sponsorship of the National Rugby League (NRL) in Australia to engage fans and increase sales.
Rankings
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WARC Creative 100, 2021
Burger King, a fast-food restaurant chain, increased sales in Brazil by launching an AR feature for its mobile app that burned every McDonald’s ad, turning them into Burger King ads that offered a coupon for a free whopper.
Rankings
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Rankings Articles, April 2021
A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.
Rankings
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WARC Effective 100, 2021
KFC, a fast food chain, transformed public perceptions of its food quality in Australia with its campaign Michelin Impossible which aimed to win the restaurant a Michelin Star.
Article
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Anna Hamill, WARC Exclusive, April 2021
Australia’s fast-food category is crowded, and cut-throat – KFC Australia’s campaign ‘Michelin Impossible’ drove outstanding results on a shoestring budget.
Rankings
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WARC Creative 100, 2021
Burger King, a fast food chain, increased sales and high quality ingredients perception in the US and across the world by creating a counterintuitive campaign that showed its burgers are now made without artificial preservatives.
Rankings
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WARC Effective 100, 2021
Burger King, a fast-food chain, created an online campaign based on 'creeping' on social media influencers' pages to launch a new dessert product to young millennials in the US.
Rankings
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WARC Effective 100, 2021
KFC, a fast-food restaurant chain, used a comedic take on a social influencer to drive affinity with millennials in Malaysia.
Rankings
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WARC Creative 100, 2021
Starbucks, a coffee company and coffeehouse chain, pioneered transgender rights by turning one of its stores in Brazil into a notary office.
Rankings
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WARC Creative 100, 2021
Burger King, the fast food brand, launched a campaign that allowed users to order burgers while waiting in traffic to increase brand sales in Mexico.
Article
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Sam Peña-Taylor, Event Reports, Festival of Marketing, March 2021
KFC, the global chicken-focused fast food brand, reversed a drop in sales and footfall in the UK thanks to diagnostic insight work that resulted in a five-year turnaround plan.
Article
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Euromonitor Advertiser Profiles, March 2021
Provides key details and analysis of McDonald’s Corp.
Case Study
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Tangrams Strategy & Effectiveness Awards, Gold, 2021
Pizza Hut, a restaurant chain, gave female esports gamers a new hero with its campaign in partnership with mobile game King of Glory in China.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
foodpanda, the mobile food delivery company, increased orders in Hong Kong by launching targeted digital content to reach consumers during the COVID-19 pandemic.
Case Study
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SABRE Awards, IN2, North America, Best in Digital Marketing/Advertising, 2021
Chipotle, a restaurant chain, increased delivery sales among Gen Z during Super Bowl Sunday by creating videos with popular TikTok stars on the app that dropped delivery slots every time the NFL called a time-out.
Case Study
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SABRE Awards, IN2, North America, Best Content Creation for Media Sites (Paid), 2021
Subway, a restaurant chain, launched its Beyond Meatball sub in Canada and targeted a female, millennial audience with a video campaign highlighting the care that goes into producing the plant-based product.
Data
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Rob Clapp, WARC Data Points, February 2021
An overview of TV advertising spot volumes by category in Australia between September 2019 and December 2020.
Article
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Anna Hamill, WARC Exclusive, February, 2021
McDonald’s, one of the world’s biggest fast food brands, is capitalising on booming digital sales to set the foundations for post-pandemic growth.
Case Study
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DMA (UK), Silver, 2020
Just Eat, a food delivery service, encouraged ordering at a time relevant to consumers in the UK and Spain by introducing an AI model that used customer data to better predict when customers were more likely to want food.
Case Study
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MMA Smarties, Best in show, Vietnam, 2020
Highlands Coffee Vietnam, a coffeeshop chain, sought to recruit new, young customers with its new Golden Lotus Tea recipe during the festival Tet.
Case Study
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MMA Smarties, Gold, Vietnam, 2020
GrabFood, a food delivery service, launched an AI feature on its app in Vietnam that identified children's drawings of their food cravings and suggested local restaurants where that particular dish was available for immediate delivery.
