An estimated 1.8 million Muslims have arrived in Saudi Arabia for the annual Hajj pilgrimage, which begins today and continues until the middle of next week, and it comes as a new report has revealed global trends in flight bookings ahead of the ...
SABRE Awards, North America, Multimarket Campaign, Gold, 2019
KAYAK, a fare aggregator and travel metasearch engine, used the 2018 FIFA World Cup to encourage people to search for travel by creating a matchmaker app that provided US soccer fans with a surrogate team to support during the tournament.
LONDON: When it comes to researching their summer holiday destinations, two-thirds (65%) of young Gen Z British consumers prefer to do so on a laptop rather than a smartphone (24%), a new survey has revealed.
Research on WARC, GlobalWebIndex, Q3 2016
This report details the digital behaviours and purchase journeys of vacation buyers, defined as those internet users aged 16–64 who say they intend to purchase a vacation abroad or at home within the next six months.
Napatra Charassuvichakanich, Research on WARC, Think with Google, April 2016
This article provides an overview of Thailand's fast-changing mobile consumer behaviour with regard to the travel market, and offers brands practical tips for engaging them around major holiday events.
Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015
This case study demonstrates how American Express, the financial services provider, proved the link between its Platinum Card product and premium travel experiences by revitalising the airport as a sales channel, and grew applications in Canada as a result.
This presentation by Havas Media, points out that airport retailing is worth $26 billion globally. The global study reveals that 15% of airport purchases are planned, 51% are pre-planned while 34% are impulse buys.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include: