Article
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Rayhan Perera, WARC Exclusive, January, 2021
An introductory guide to shoppable video media opportunities for brands.
News
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05 January 2021
Online shopping continues its rapid uptake in Thailand as uncertainties over COVID-19 cement current consumer consumption patterns.
News
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23 December 2020
As many as one in five Shopify-powered retailer sites could pose some sort of risk to consumers, according to an analysis by data analytics company Fakespot.
Article
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Euromonitor, Research on WARC, December 2020
The combination of officially mandated shutdowns and radical cutbacks in consumer demand due to COVID-19 is reshaping physical space and the surge in demand for e-commerce is putting pressure on brick-and-mortar operators.
Article
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James Hankins , WARC Exclusive, December 2020
Why it makes strategic sense to split out Digital Availability and why language is important for “light consumers” of marketing knowledge.
Opinion
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Christian Polman, December 2020
2020 has been a challenging year for almost every industry. Organisations have put a necessary focus on cutting costs to survive the period of turmoil – the effects of which continue to reverberate across business and society. As the full economic toll of COVID-19 continues to sink in, there’s little doubt that one major casualty has been the marketing and media industry, as the last IPA Bellwether report showed .
News
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15 December 2020
Direct-to-consumer (DTC) advertisers are increasingly looking to diversify away from Facebook, reports Digiday.
Article
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WARC Best Practice, December 2020
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Opinion
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Jenny Chan 陈詠欣, December 2020
The Danish brewer and its subsidiaries have benefited from relaxed social distancing measures, the rise of health consciousness, and the return of eating out and nightlife. Andrew Khan, Vice President & CMO at Carlsberg Group China, speaks to WARC’s Jenny Chan for the Marketer’s Toolkit 2021 about the gradual normalisation of operations and the importance of investing in your brand's share of voice during difficult times.
Article
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WARC Best Practice, December 2020
Summarises the insights from a series of key papers addressing category disruption, which occurs when a disruptive innovation creates a new market and value network within a category, displacing market leaders (such as Uber in the taxi market and Airbnb in the accommodation industry).
News
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30 November 2020
2020 has been a very tough year for most retailers and, with the prospect of COVID-19 vaccines launching soon, it is understandable that many believe retail will return to normal next year.
Opinion
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David Ketchum, November 2020
The DTC wave is still swelling in the Asia Pacific region but it will soon be a crowded marketplace, and marketers looking at DTC for growth must move fast and embrace new ways of monetising insights from media data to win.
News
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25 November 2020
During a year when locked-down consumers have turned to both direct-to-consumer brands and streaming services, it makes sense that these are working more closely together.
News
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19 November 2020
At a time of volatility, it is harder than ever for brands to plan for the long term; WARC’s Marketer’s Toolkit 2021 , released today, outlines the major challenges facing marketers in the year ahead and offers a practical guide to help navigate thro
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Article
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WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
News
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16 November 2020
Drinks giant Diageo is seeing strong growth in online shopping, with implications that the company expects to impact future growth.
Article
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Biprorshee Das, Event Reports, WPP Commerce: Lessons to succeed in APAC, August 2020
Experts from WPP detail how to achieve e-commerce success in the APAC region in a WPP webinar.
Article
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Sam Peña-Taylor, Event Reports, Mediatel's The Future of Brands conference, November 2020
Drinks giant Diageo is growing its e-commerce and direct-to-consumer capabilities, boosted by the pandemic, and these are now a key part of its future growth strategy.
News
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12 November 2020
The COVID-19 pandemic is encouraging a move towards “storelessness” as it has accelerated the uptake of digital commerce, according to Randell Rothenberg, executive chair of the Interactive Advertising Bureau (IAB).
News
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12 November 2020
Direct-to-consumer wine retailer Naked Wines has thrived amid increased demand for affordable luxury and the offer of community in isolation.
News
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12 November 2020
Cheil Worldwide has launched its own e-commerce platform named GETTT in South Korea, offering a rental-based way for consumers to try out new products.
Article
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Stephen Whiteside, Event Reports, Interactive Advertising Bureau Brand Disruption Summit, November 2020
Research by the Interactive Advertising Bureau (IAB), the trade body, has suggested that COVID-19 has pushed the digital revolution into a new phase.
Article
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Sam Peña-Taylor, Event Reports, Advertising Week, September 2020
Elvie, a UK-based femtech startup, focuses on women’s health and, having survived the buffeting of the pandemic, is speaking to health-conscious consumers.
Article
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Sam Peña-Taylor, Event Reports, Advertising Week, October 2020
Direct-to-consumer wine brand Naked Wines has thrived amid increased demand for affordable luxury and the offer of community in isolation.
