Reports that Amazon is bidding for mall space to use for fulfilment centers hints at one likely evolution of the brick-and-mortar store in the modern shopping journey, from a place to browse to a place for pickup.
Explains how Direct-to-Consumer (DTC) brands place customer relationships at the heart of their business strategies and often position themselves as challengers who seek to disrupt their category by providing a unique online offering with high levels of innovation.
Live sports have provided a much-needed last line of defence for pay-TV companies in the battle to retain subscribers but they now face another threat: the possibility of rights owners going direct to fans with OTT video content services.
Building direct relationships with customers gives brands valuable first-party data that can be used to make retailers more confident in carrying the brand’s products, a new WARC Best Practice guide to both brands and retailers benefitting from ...
An overview of UK TV ad performance by sector during the lockdown period. In recent years, there’s been a shift in how advertisers are thinking about TV – starting to use it as a performance marketing channel.
Wine matters – Covid made that point abundantly clear – and for the now separate wine retailers, physical stalwart Majestic, and online DTC pioneer Naked, that fact has meant divergent strategies working well in the same category.
Video advertising continues to grow quickly, but, says Rayhan Perera, advertisers need to look beyond its branding function to embrace new formats like shoppable video. Disrupting expectations has become the running theme of 2020, and digital video is no exception.
Earlier this year, lockdowns changed the face of retail overnight. No longer could people access most shops or retail outlets and supermarkets had to adapt to support vulnerable customers and key workers.
Analysing the results of a global WARC survey of senior strategists, The Future of Strategy report provides both quantitative and qualitative data on the current state and future expectations of the discipline.