Article
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Jo Bowman, Event Reports, ARF SHOPPERxSCIENCE, March 2021
PepsiCo, the food and beverage giant, successfully adapted its segmentation strategy in line with the growth of e-commerce during the COVID-19 pandemic.
Article
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Research on WARC, April 2021
Assesses the post-pandemic stickiness of product subscriptions.
Article
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McKinsey & Company, Research on WARC, March, 2021
This report explores how consumer brands can enter the direct-to-consumer (DTC) space.
Opinion
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Raja Narula, Nicola Pollin and Melissa Lee, March 2021
Brand websites are an invaluable channel in a consumer’s buying journey and brands should adopt a robust direct-to-consumer strategy to establish a holistic online retail presence. Google research shows that a brand website is critical to a brand’s online success and reveals insights for building a robust brand website strategy.
Article
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Patrick Deloy and Nathan Petralia, WARC Exclusive, March 2021
Outlines the pros and cons of investing in paid shoppable media advertising.
Article
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Yulia Livne, WARC Exclusive, March 2021
Advises brands how to make customer journeys more shoppable.
Article
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Sam Peña-Taylor, WARC Exclusive, February, 2021
Entertainment giant, Disney, is beginning to stem its losses from the launch of its flagship streaming platform, Disney+, as it looks to a DTC-first future.
Article
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WARC Exclusive, Spotlight Australia, January 2021
Analyses data from ongoing surveys of Australian consumers, provided by GWI and covering consumer purchase behaviours, their expectations of brands and the experiences they provide.
Article
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Rayhan Perera, WARC Exclusive, January, 2021
An introductory guide to shoppable video media opportunities for brands.
Article
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James Hankins , WARC Exclusive, January 2021
Why it makes strategic sense to split out Digital Availability and why language is important for “light consumers” of marketing knowledge.
News
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05 January 2021
Online shopping continues its rapid uptake in Thailand as uncertainties over COVID-19 cement current consumer consumption patterns.
Article
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Euromonitor Strategy Briefings, January 2021
An industry snapshot of consumer health, including the impact of Coronavirus, channel shifts and future development.
Article
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Euromonitor Strategy Briefings, January 2021
Competitor strategies in home and garden, including consolidation through a crisis, green credentials and e-commerce acceleration.
News
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23 December 2020
As many as one in five Shopify-powered retailer sites could pose some sort of risk to consumers, according to an analysis by data analytics company Fakespot.
Article
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Euromonitor, Research on WARC, December 2020
The combination of officially mandated shutdowns and radical cutbacks in consumer demand due to COVID-19 is reshaping physical space and the surge in demand for e-commerce is putting pressure on brick-and-mortar operators.
Opinion
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Christian Polman, December 2020
2020 has been a challenging year for almost every industry. Organisations have put a necessary focus on cutting costs to survive the period of turmoil – the effects of which continue to reverberate across business and society. As the full economic toll of COVID-19 continues to sink in, there’s little doubt that one major casualty has been the marketing and media industry, as the last IPA Bellwether report showed .
News
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15 December 2020
Direct-to-consumer (DTC) advertisers are increasingly looking to diversify away from Facebook, reports Digiday.
Article
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WARC Best Practice, December 2020
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Opinion
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Jenny Chan 陈詠欣, December 2020
The Danish brewer and its subsidiaries have benefited from relaxed social distancing measures, the rise of health consciousness, and the return of eating out and nightlife. Andrew Khan, Vice President & CMO at Carlsberg Group China, speaks to WARC’s Jenny Chan for the Marketer’s Toolkit 2021 about the gradual normalisation of operations and the importance of investing in your brand's share of voice during difficult times.
Article
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WARC Best Practice, December 2020
Summarises the insights from a series of key papers addressing category disruption, which occurs when a disruptive innovation creates a new market and value network within a category, displacing market leaders (such as Uber in the taxi market and Airbnb in the accommodation industry).
News
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30 November 2020
2020 has been a very tough year for most retailers and, with the prospect of COVID-19 vaccines launching soon, it is understandable that many believe retail will return to normal next year.
Opinion
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David Ketchum, November 2020
The DTC wave is still swelling in the Asia Pacific region but it will soon be a crowded marketplace, and marketers looking at DTC for growth must move fast and embrace new ways of monetising insights from media data to win.
News
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25 November 2020
During a year when locked-down consumers have turned to both direct-to-consumer brands and streaming services, it makes sense that these are working more closely together.
News
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19 November 2020
At a time of volatility, it is harder than ever for brands to plan for the long term; WARC’s Marketer’s Toolkit 2021 , released today, outlines the major challenges facing marketers in the year ahead and offers a practical guide to help navigate thro
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
