Advertising best practice, evidence and insights

Article • WARC Category Intelligence, January 2020

Global strategies, campaign updates and trends in the soft drinks category.

Coca-Cola looks to China for learnings on COVID-19 recovery

News • 06 May 2020

Coca-Cola, the soft-drinks manufacturer, is drawing on various lessons from China as it seeks to understand how the period of “graduated re-openings” may take shape once the threat of COVID-19 begins to recede.

Coca-Cola’s three-stage model for responding to COVID-19

Article • Stephen Whiteside, WARC COVID-19 Series, May 2020

Coca-Cola, the soft drinks manufacturer, has mapped out a three-phase strategy as it responds to the COVID-19 crisis.

Coca-Cola: Coke2Home

Case Study • Harshvardhan Sahni, WARC Awards, Entrant, Effective Innovation, 2020

Soft drink brand Coca-Cola used a home delivery service in a behaviour-changing sponsorship campaign for the ICC World Cup in India.

Sprite: I love you, Hater

Rankings • WARC Effective 100, 2020

Sprite, the soft drinks brand, connected to teenagers in Argentina by promoting love in the face of hate.

Coca-Cola: Faces of the City

Rankings • WARC Effective 100, 2020

Beverage brand Coca-Cola increased sales of its premium Sleek Can by resonating with Chinese youth.

Mirinda: Laugh the grudge away for Tet

Rankings • WARC Media 100, 2020

Mirinda, a soft-drinks brand, increased sales and consumer awareness through a music video-led campaign that sought to unite opposing Vietnamese consumers over a glass of soda.

Coca-Cola aims to double sales in India as local brands gain ground

News • 04 March 2020

Coca-Cola says it plans to boost ad spend and double sales by volume in India over the next five years, even as domestic soft drink brands continue to gain market share.

Sprite: I Love You Hater

Rankings • WARC Creative 100, 2020

Sprite, the soft drinks brand, connected to teenagers in Argentina by promoting love in the face of hate.

Coca-Cola: Try Not To Hear This

Rankings • WARC Creative 100, 2020

Coca-Cola, a soft drinks brand, challenged consumers to hear an image for the first time by creating a series of print ads depicting classic Coca-Cola moments with the tagline try not to hear this.

Sprite: I Love You, Hater

Case Study • Case Studies on WARC, 2019

Soft drinks brand Sprite launched a multi-channel campaign to help teens respond to online haters in Latin America.

Nestlé SA (Soft drinks)

Article • Euromonitor Profiles, January 2020

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

PepsiCo bets on Quibi for cultural cachet

News • 16 January 2020

Mobile streaming platform Quibi has already sold out 12 months of ad inventory before its April launch and PepsiCo is among those companies anticipating that appearing on the new platform can help its brands augment their cultural cachet – and ...

PepsiCo seeks early-adopter benefits from tapping premium mobile advertising on Quibi

Article • Stephen Whiteside, Event Reports, CES, January 2020

PepsiCo, the food and beverage company, is seeking to engage on-the-go Millennials with ads shown alongside premium mobile-first content.

'Coke with a meal' approach integrates Coca-Cola into China's extensive food culture

Case Study • Jenny Chan, Case Studies on WARC, ROI Festival, October 2019

Coca-Cola regularly introduces new designs in the China market, but the promotion of a new slim City Can in 2018 created both a challenge and an opportunity.

'Exclusive Imprint': How Pepsi customised nostalgia at scale for Chinese New Year 2019

Case Study • Jenny Chan, Case Studies on WARC, ROI Festival, October 2019

Pepsi created a highly-customised video campaign at scale during Chinese New Year in 2019 called 'Exclusive Imprint', in which each consumer received a different compilation reflecting their life in moving pictures.

Coca-Cola Christmas

Case Study • Integrated Marketing Communications Council Europe, Silver, Experiential Engagement and Events, 2019

Coca-Cola, a soft drinks brand, increased market share in Ireland by launching the Coca-Cola Christmas Truck tour filled with photo experiences for visitors.

Coca-Cola: Send Me a Coke

Case Study • Integrated Marketing Communications Council Europe, Silver, Innovative Idea, 2019

Coca-Cola, the soft drinks brand, promoted its new Diet Coke Exotic Mango variant in the UK by creating a voice-activated, at home product trial.

Coca-Cola Czech Republic: Winter Olympics

Case Study • Integrated Marketing Communications Council Europe, Gold, Social media and influencer programs, 2019

Coca-Cola, the soft drinks brand, used its partnership with the Winter Olympics to promote the brand in the Czech Republic by being a 24/7 brand that interacted with fans all through the night as they stayed up to watch it.

AG Barr: Refresh your Ramadan

Case Study • Integrated Marketing Communications Council Europe, Bronze, Shopper Marketing, 2019

Rubicon, a soft drink brand produced by A.G. Barr, launched targeted social media content before, during and after Ramadan to increase sales among people celebrating in the UK.

Coca-Cola: One Way Or Another

Case Study • Integrated Marketing Communications Council Europe, Gold, Experiential Engagement and Events, 2019

Coca-Cola, a carbonated soft drinks brand, launched a sensory pop-up experience for consumers in Ireland to increase market share for its Coca-Cola Zero product.

Plastic packaging: Global evolution of pet bottles in a sustainability-focused world

Article • Euromonitor Strategy Briefings, December 2019

Discusses the trends and influencers for PET bottles in the global retail consumer goods marketplace.

Coca Cola: "Alexa, send me a Diet Coke Exotic Mango"

Case Study • Data and Marketing Association, Bronze, 2019

Coca-Cola, a soft drink brand, encouraged trials of its products by launching a voice-activated product trial in the UK.

Coca-Cola Co (Soft drinks)

Article • Euromonitor Profiles, November 2019

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.

PepsiCo (Drink and beverages, non-alcoholic)

Article • Euromonitor Profiles, November 2019

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.