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Pepsi: #PepsiSaveOurRestaurants

Case Study • Shubhrojyoti Roy, Saumya Rathor, Tarun Bhagat, WARC Awards for Asian Strategy, Shortlisted, 2021

Pepsi, a soft drink brand, launched a campaign in India to help jobless restaurant workers during the Covid-19 pandemic.

HFSS and the future of grocery retail: Unpacking the new rules

Article • WARC Exclusive, August 2021

Examines the implications of the new HFSS (high in fat, sugar and salt) food laws in the UK, and particularly their impact on marketers.

Pepsi x Lay's: Playing soccer in supermarkets

Case Study • Carl Bou Abdallah, Elina Nambala, Lyoonjoka , WARC Prize for MENA Strategy, Entrant, 2021

Soft-drink brand, Pepsi, and Lay's potato chips created a record-breaking virtual chain of people passing a football to amplify its UEFA Champions League sponsorship in Saudi Arabia.

Ab Inbev/Guarana Antarctica: She Can

Case Study • Cannes Creative Lions, Silver, Creative Strategy Lion, 2021

Guaraná Antarctica, a soft drink brand, sponsored the Brazilian Women's Football Championship and raised money for women's football academies in Brazil.

HFSS: How grocery brands and retailers can stay effective in an age of restriction

Article • Callum Saunders, WARC Best Practice, July 2021

Advice for marketers selling food or drink products high in (saturated) fat, salt or sugar.

YouGov Ad of the Month – UK: Fever-Tree

Opinion • BrandIndex, July 2021

Fever-Tree wins the UK’s Ad of the Month accolade for June.

Sprite: Love you hater

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Sprite, the soft drinks brand, connected with teenagers in Argentina by promoting love in the face of hate.

Coca-Cola: The phonetic can

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Coca-Cola, a soft drink brand, turned every can of Coke into an opportunity to learn with its Phonetic Can campaign in South Africa.

Pepsi: Play your 2020 story

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Pepsi, a soda brand, launched a Chinese New Year (CNY) film in China at the start of the COVID-19 outbreak in 2020.

Mirinda: Mirinda X Banana Culture – A soda idol’s debut

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Mirinda, a soda brand, launched a campaign in China to make Mirinda Banana stand out in the market.

Data, experience curation, social interaction: PepsiCo’s three trends for the next ten years

Article • Stephen Whiteside, Event Reports, Lions Live, June 2021

PepsiCo, the food and beverage manufacturer, is drawing on three core trends as it thinks about the next ten years.

Pony Malta: #UsernamesAgainstBullying

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Pony Malta, a drinks brand, launched a campaign in Colombia to tackle cyberbullying.

Pepsi: Reviving the world's oldest greeting for one of the youngest nations

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Pepsi, a drinks brand, launched a campaign in India during the Covid-19 pandemic to encourage social distancing.

Pepsi: A social movement to serve those who have always served us.

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Pepsi, a soft drink brand, launched a campaign in India to provide meals to jobless restaurant workers during the Covid-19 pandemic.

PepsiCo (Drink and beverages, non-alcoholic)

Article • Euromonitor Advertiser Profiles, June 2021

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.

Coca-Cola: e-Euro 2020

Case Study • MMA Smarties, Silver, EMEA, 2020

Coca-Cola, a soft drink brand, increased revenue by leveraging esports in Turkey.

Coca-Cola: Support Your Locals with DCO

Case Study • MMA Smarties, Gold, EMEA, 2020

Coca-Cola, a soft drink brand, set out to help local restaurants in Turkey by advertising on their behalf with a dynamic banner campaign following the re-opening of restaurants after the COVID-19 lockdown.

PepsiCo: Most Popular IG Live Integration

Case Study • MMA Smarties, Bronze, Turkey, 2020

PepsiCo, a food and beverages brand, leveraged Instagram Live to increase awareness of the brand and its new products in Turkey.

Coca-Cola: Support Your Locals with DCO

Case Study • MMA Smarties, Best In Show, Turkey, 2020

Coca-Cola, a soft drink brand, supported local restaurant re-openings in Turkey amidst the COVID-19 pandemic by launching a targeted digital banner campaign that notified people nearby when restaurants opened.

Coca-Cola: Screen Time

Case Study • MMA Smarties, Silver, Turkey, 2020

Coca-Cola, a soft drinks brand, increased brand buzz for Coca-Cola in Turkey during various screen time consumption occasions by creating targeted ads for users with relevant offers.

Sprite: Summer Refreshment

Case Study • MMA Smarties, Bronze, Turkey, 2020

Sprite, a soft drinks brand, reached 18-29-year-olds in Turkey by launching video content and how-to videos to solve their summer problems through WhatsApp and social media.

PepsiCo: Five lessons on rolling out a complex, multi-year project in a huge organisation

Article • Sam Peña-Taylor, Event Reports, MRS Impact Conference, March 2021

PepsiCo, the global food and beverage giant, implemented an insights automation platform, Ada, over the course of three years, picking up crucial lessons for marketers and researchers tasked with steering vast projects through to completion.

Sprite: You are not alone

Rankings • WARC Creative 100, 2021

Sprite, the soft drinks brand, deepened its connection with young people by creating a safe digital environment to talk.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.
Mountain Dew Kickstart comes alive

Case Study • AME Awards, Gold, 2016

This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink".
What’s working in non-alcoholic drinks

Article • WARC Category Intelligence, February 2021

Global strategies, campaign updates and trends in the non-alcoholic drinks category.
Four food-shopper mindsets that should shape brand planning in 2021

Article • Callum Saunders, WARC Exclusive, September 2020

Grocery shopping mindsets are changing as a result of the pandemic and it will be vital for brands to embrace new behaviours to capitalise on throughout 2021.
How to make effective food advertising in the COVID-19 era: insights from Ipsos

Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020

Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands.