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Coca-Cola: City Pack

Rankings • WARC Effective 100, 2021

Coca-Cola, a beverage brand, integrated its brand values in local culture to boost brand preference in Taiwan and convert it into actual sales with its City Pack campaign.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

Sprite: You are not alone

Rankings • WARC Creative 100, 2021

Sprite, the soft drinks brand, deepened its connection with young people by creating a safe digital environment to talk.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

Coca-Cola: City Pack

Case Study • WARC Cases, 2020

Coca-Cola, a beverage brand, integrated its brand values in local culture to boost brand preference in Taiwan and convert it into actual sales with its City Pack campaign.

What’s working in non-alcoholic drinks

Article • WARC Category Intelligence, February 2021

Global strategies, campaign updates and trends in the non-alcoholic drinks category.

Mirinda: Sell away your grudges for Tet

Case Study • MMA Smarties, Gold, Vietnam, 2020

Mirinda, a soft drink brand, increased its top-of-mind awareness in Vietnam during the new year festival Tet with its platform Laugh Away the Grudge.

Coca-Cola: 52-week non-TV engagement to build ‘Coca-Cola With Food’ habit

Case Study • MMA Smarties, Gold, Vietnam, 2020

Coca-Cola, a soft drink brand, launched a year-long campaign in Vietnam to position Coca-Cola as the ideal accompaniment to a meal.

Pepsi: Ngõ – embrace The Soul Of North Social Life Culture

Case Study • MMA Smarties, Bronze, APAC, 2020

Pepsi, a carbonated beverage brand, gained market share from Coca-Cola in the north of Vietnam by appealing to local cultural pride and launching a localised pack of Pepsi at a lower price.

Coca-Cola: Virtual Foodfest

Case Study • MMA Smarties, Gold, APAC, 2020

Coca-Cola, a carbonated beverage brand, increased the frequency of Coca-Cola consumption by launching the virtual Foodfest in Vietnam.

Coca-Cola Co (Soft drinks)

Article • Euromonitor Advertiser Profiles, December 2020

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.

Coca-Cola: For the human race, for the act, not ad

Case Study • MMA Smarties, Gold, APAC, 2020

Coca-Cola, a carbonated beverages brand, launched videos to celebrate the unsung heroes of the coronavirus pandemic and redirected its advertising budget into COVID-19 relief and response efforts.

Coca-Cola: Extend your Tet table; create more meaningful connections this Tet

Case Study • MMA Smarties, Gold, APAC, 2020

Coca-Cola, a carbonated beverage brand, launched its campaign during the festival Tet in Vietnam to encourage people to extend their Tet table to create merrier, more meaningful connections.

Coca-Cola is named the best UK Christmas advertiser

News • 04 December 2020

Coca-Cola has been named as this year’s best Christmas advertiser in the UK after its two festive campaigns saw off strong competition with a winning formula of nostalgia and escapism.

The Coca-Cola Company: "Alexa, send me a Diet Coke"

Case Study • Tom Curtis, WARC Media Awards, Bronze, Effective Use of Tech, 2020

Coca-Cola ran a tech-enabled sampling campaign in the United Kingdom to recruit new drinkers and improve its sample targeting.

Fanta: Twisted Carnival

Case Study • Tom Curtis, WARC Media Awards, Bronze, Effective Use of Tech, 2020

Category-leading soft drink brand Fanta ran an experiential and digital Halloween campaign in Britain in 2018 to grow sales and engagement among its target teen audience.

Pepsi: Play Your 2020 Story

Case Study • Jackie Zhu, Bridget Sun, Nicholas Short, WARC Media Awards, Entrant, Effective Use of Tech, 2020

Soft drinks giant Pepsi partnered with video and e-commerce platforms Tencent and JD.com to create an interactive movie to appeal to young people in China during Chinese New Year.

Pepsi: Practicing The New Normal With Swag

Case Study • MMA Smarties, Gold, X (Global), 2020

Pepsi, a soft drinks brand, launched a mashup of its existing hit track on TikTok in India that encouraged social distancing and connected with young consumers during the COVID-19 pandemic.

Fanta: Music Is Ours

Case Study • MMA Smarties, Gold, X (Global), 2020

Fanta, a carbonated drinks brand, reached teenage consumers in Turkey by launching Instagram Polling ads that got them to interact with the brand on social.

Pepsi: A fundraising initiative to provide 2.5 million meals In India

Case Study • MMA Smarties, Gold, X (Global), 2020

Pepsi, a carbonated drinks brand, supported restaurant workers during the COVID-19 pandemic in India by launching a fundraising campaign promoted through an online film and influencer engagement.

Mirinda X Banana Culture: A Soda Idol's Debut

Case Study • Echo He, Nicholas Short, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Soda brand Mirinda used a multi-channel campaign to launch its new flavour in China and stand out from the competition.

Coca-Cola: High-So to All-So

Case Study • SABRE Awards, APAC In2, 2020

Coca-Cola, the soft drink brand, celebrated the accomplishments of women in Myanmar with its campaign From Hi-So to All-So and changed the conversation surrounding International Women's Day.

Coca-Cola: Hagamos Esto Juntos

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

Coca-Cola, a soft drinks brand, generated an environmental movement that inspired all Mexicans to be part of the recycling process and changed their perception about Coca-Cola Mexico's initiatives to achieve a World Without Waste.

Pepsi China celebrates COVID-19 heroes through packaging design

Opinion • Gianmauro Vella, October 2020

Gianmauro Vella, PepsiCo Head of Design APAC & AMESA, explains the design strategy behind the soft drinks company's limited-edition cans.

The evolution of product testing in the new digital world: How mix-methods AI, VR, AR and social media enhance product experience

Research Paper • Dr. Nikolai Reynolds, Anton Netkach and Anna Taranyan, ESOMAR Conference papers, Latin America, 2020

This paper examines how central location tests (CLTs) can be adapted to today's requirements by outlining three case studies in the soft drinks category.

What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.
Mountain Dew Kickstart comes alive

Case Study • AME Awards, Gold, 2016

This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink".
Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include
How to make effective food advertising in the COVID-19 era: insights from Ipsos

Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020

Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands.
Coca-Cola’s three-stage model for responding to COVID-19

Article • Stephen Whiteside, WARC Exclusive, May 2020

Coca-Cola, the soft drinks manufacturer, has mapped out a three-phase strategy as it responds to the COVID-19 crisis.
What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.