Article
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WARC Best Practice, March 2020
This article provides marketers with information and guidance about using advanced targeted approaches offered by addressable TV.
Article
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WARC Best Practice, February 2020
Explores the current thinking and writing on the subject of TV effectiveness, a discipline of measurement that has undergone significant change in light of TVOD and streaming.
Article
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WARC Best Practice, November 2019
This article provides marketers with information and guidance about scheduling TV ads.
Article
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WARC Best Practice, September 2019
This article provides marketers with information and guidance about avoiding advertising wearout and decay.
Article
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WARC Best Practice, August 2019
This article provides marketers with information and guidance about the effective positioning of TV ads.
Article
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WARC Category Intelligence, August 2019
Global strategies, campaign updates and trends in the TV industry.
Article
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WARC Best Practice, July 2019
Provides marketers with information and guidance about determining the optimal TV ad length.
Article
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WARC Best Practice, July 2019
Provides marketers with information and guidance about combining TV and digital media strategies.
Article
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Marianne Vita, WARC Best Practice, September 2018
Focuses on the role and effectiveness of premium multi-screen video in a marketer’s video plan and identifies six key elements of a strong video ad platform.
Article
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Matt Hill, WARC Best Practice, September 2017
This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.
Article
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Joy Bhattacharya, WARC Exclusive, April, 2020
AI-driven embedded marketing can help SVOD providers to monetise content, and enable brands to reach consumers in environments where conventional advertising is not possible.
News
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26 March 2020
Broadcasters and sponsors have publicly backed the decision to postpone the Olympic Games to next year because of the COVID-19 outbreak – they could hardly do otherwise in the circumstances – but behind the scenes all parties will be in deep ...
News
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24 March 2020
UK broadcaster ITV has announced it will slash its programme budget this year, as well as cut other spending and not pay a 2019 dividend in a total savings package worth at least £300m.
News
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23 March 2020
Commercial broadcasters in Australia are currently losing a third of viewing time to streaming services, to which two-thirds (66%) of Australian households are signed up, yet a leading industry analyst believes broadcasters can recapture these lost ...
News
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18 March 2020
It’s a rough time for sports fans as sporting events fall victim to the coronavirus outbreak. This summer’s football European Championship is the latest to be called off, postponed until June and July 2021.
Article
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Josie Tutty, Event Reports, Future TV Advertising Forum, February 2020
Research into Australia’s changing video content consumption habits and an overview of opportunities in the nascent advertising video on-demand (AVOD) space.
Article
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MediaSense, WARC Exclusive, March 2020
An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
Article
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Elizabeth Lane and Steph Clarke, WARC Exclusive, March 2020
Advice from IAB UK on how brands can begin advertising on connected TV devices.
Opinion
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Townsend Feehan, March 2020
The IAB Europe’s chief executive, Townsend Feehan, considers the landscape of connected TV and who is best placed to capitalise on its growth.
News
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04 March 2020
ViacomCBS’s Pluto TV has launched the first stage of a major ad campaign for 2020 in the US worth $30 million as the battle between free, ad-supported TV streaming services hots up.
News
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28 February 2020
NBCUniversal has launched a new streaming advertising business that is designed to facilitate access to its local TV network on behalf of local and regional connected TV (CTV) and over-the-top (OTT) advertisers.
News
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24 February 2020
Many European brands, and an increasing number of US companies, run TV ad campaigns across multiple countries in Europe and now they can access the results from a new study that identifies key performance trends in 12 markets.
Article
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Martin Radford, WARC Exclusive, February 2020
How brands should adapt to shrinking TV audiences in the age of media fragmentation.
News
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19 February 2020
Despite the global recession and the slowdown of the domestic economic growth, South Korea’s ad market is projected to grow 5.5% year-over-year and record 12.62 trillion won (US$10.6bn).
Article
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WARC Exclusive, February 2020
Mark Wagman, managing director at MediaLink, presents the four key themes that are shaping programmatic.
