News
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15 October 2020
India’s Broadcast Audience Research Council (BARC), the television ratings agency, has announced that it will suspend publication of weekly individual ratings for all English, Hindi, regional and business news channels for up to three months.
Data
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Zoe McCready, WARC Data Points, October 2020
A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of the latest expected changes in media costs this year.
Data
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ECI, WARC Data, October 2020
An October 2020 update of ECI Media Management's Media Inflation Report, providing the latest global, regional and local inflation estimates for 2020 across key media.
News
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04 October 2020
When addressed with relevant TV advertising, respondents liked addressable ads four times more than non-addressable in a recent study – thanks to a combination of relevancy and big-screen quality.
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of audiences and advertising volume in the first week of the Indian Premier League (IPL) in 2020.
News
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30 September 2020
From next year, Australian broadcasters will no longer need to air an annual quota of 260 hours of kids’ programming, along with 130 hours of pre-school content, following a government shake up of regulations.
Article
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WARC Best Practice, October 2020
This article provides marketers with information and guidance about avoiding advertising wearout and decay.
Data
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Rob Clapp, WARC Data Points, October 2020
This Media Owner Profile of Comcast includes data on advertising revenue by segment (Cable Communications, NBCUniversal and Sky) and audience numbers in the US.
Opinion
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Mark Inskip, September 2020
Video streaming services must do more to convert potential audiences into loyal customers, writes Kantar’s Mark Inskip.
Article
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Harry Harcus , WARC Exclusive, September, 2020
Research by Finecast into addressable TV advertising effectiveness.
Article
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Event Reports, ANA 2020 Media & Measurement Conference, September 2020
Procter & Gamble, the consumer packaged goods manufacturer, is pushing for cross-platform measurement and heightened transparency in the media ecosystem.
News
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22 September 2020
The Gorilla Glue Company, the adhesives manufacturer, has yielded numerous benefits from handling television advertising through an in-house agency that is involved in every aspect of making its spots.
Article
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Geoffrey Precourt, Event Reports, ANA In-House Agency Conference, August 2020
The Gorilla Glue Company, a manufacturer of various different adhesive products, has yielded multiple advantages from creating and producing TV advertising through its in-house agency.
News
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14 September 2020
With the gradual reopening of the economy post lockdown, advertisers from FMCG, e-commerce, automobiles and online education sectors are back on TV channels, recording higher ad volumes, according to Broadcast Audience Research Council (BARC) CEO Sun
News
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13 September 2020
Data from the IAB, Nielsen and other industry bodies show video and audio streaming surged in popularity this year, with adspend shifting in response as advertisers sought new audiences, but one leading ad tech executive suggests the trend is also as
Opinion
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Ken Harada, September 2020
Connected TV has much potential in Japan but its future remains undefined, as media owner efforts to develop a CTV marketplace to meet advertiser demands, are still in the early stages.
News
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07 September 2020
It’s been widely reported how pandemic-inspired lockdowns have boosted consumer viewing of OTT and CTV content; less widely reported is the fraud that has come in its wake.
Article
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Dr. Augustine Fou, WARC Exclusive, September 2020
Connected TV advertising (video content and ads being delivered through the Internet rather than broadcast airwaves) has been enjoying huge increases in ad spending.
Article
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WARC Best Practice, September 2020
This article provides marketers with information and guidance about the effective positioning of TV ads.
News
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01 September 2020
Traditional TV advertisers are seeking greater flexibility from broadcasters, with less spending allocated to the upfronts and new pandemic-related clauses inserted into any deals struck.
News
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27 August 2020
A blockbuster ad in the biggest advertising date in the United States is likely to remain eye-wateringly expensive in 2021 as buyers seek assurances of freedom to walk should COVID disrupt.
News
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24 August 2020
VOZ, Australia’s database that brings together viewing data for both linear TV and BVOD to provide all-screen, cross-platform planning and reporting for the television industry, is set to be a game changer and Nine is keen to lead the way.
Article
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Brian Carruthers, Event Reports, Mediatel Future of TV Advertising Global digital conference, July 2020
VOZ is Australia’s database that brings together viewing data for both linear TV and BVOD; local agencies and broadcasters describe it as a game changer.
Data
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Zoe McCready, WARC Data Points, August 2020
A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.
