Home Topics Media channels & touchpoints TV

TV

Latest
Most Read

Filter by

TV effectiveness (3,168)

TV audiences (950)

TV planning & buying (824)

Search in

Case Studies (1)

Articles (253)

Research Papers (76)

News (142)

Opinion (35)

Data (317)

Rankings (0)

Show only

Recommended

(44)

Videos

(3)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

824 results found

Reset Filters

Search in

Case Studies (1)

Articles (253)

Research Papers (76)

News (142)

Opinion (35)

Data (317)

Rankings (0)

Show only

Recommended

(44)

Videos

(3)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

824 results found

Sort By

Linear TV inflation accelerates while advanced TV costs are stable

Data • Rob Clapp, WARC Data Points, July 2021

An overview of media inflation for linear and advanced TV in the United States.

Do you need online ads to drive online sales?

Article • WARC Exclusive, July 2021

Part of the WARC series ‘Rethinking brand for the rise of digital commerce’, this report asks whether the assumption that online sales require online ads needs to be challenged.

Connected TV accounts for half of all video ad impressions

Data • Rob Clapp, WARC Data Points, July 2021

An overview of digital video advertising impressions on connected TV, mobile and PC devices.

Out-of-home budgets see growth for first time since COVID-19

Data • Rob Clapp, WARC Data Points, July 2021

An overview of global marketing budgets by medium between January and June 2021.

Linear TV ad impressions falling in major markets

Data • Rob Clapp, WARC Data Points, June 2021

An overview of linear TV's daily reach and consumption in Australia, Germany, the UK and the United States.

TV and OOH budget recovery accelerated in May

Data • Rob Clapp, WARC Data Points, June 2021

An overview of global marketing budgets by medium.

What's working in TV

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in TV.

Emerging Stronger - Building Brands in a Transformed World

Article • GroupM, Research on WARC, March, 2021

This report considers how where brands can handle a world dominated by e-commerce, how global marketers can deal with the mass migration from linear TV to streaming services, and how brands can establish trust and credibility among consumers.

IAB Europe guide to brand safety in CTV

Article • Research on WARC, May 2021

As a new channel, CTV presents a huge opportunity for advertisers to reach engaged audiences with the right message, but to ensure it is being optimised and used effectively, the right context is also key.

How TikTok caught the #SeaShanty wave, putting out an ad in four days

Article • Sam Peña-Taylor, Event Reports, Advertising Week Europe, May 2021

Short-form video platform TikTok was able to take a piece of organic content and create an ad to reflect its influence and cultural importance with speed of execution key to the campaign.

BVOD takes a 6% share of TV advertising in Europe

Data • Rob Clapp, WARC Data Points, May 2021

An overview of the linear TV and BVOD advertising revenue of 13 of Europe's largest broadcasters.

How Direct Line Group’s investment in BVOD helped to deliver incremental reach

Article • Alex Brownsell, Event Reports, Thinkbox: New trends in TV advertising, April 2021

UK insurer Direct Line Group tested digital channels and platforms to plug a gap in its audience reach.

The IAB Europe guide to the programmatic CTV opportunity in Europe

Article • Research on WARC, May 2021

Takes a deeper dive into the emerging channel of CTV to help planners and buyers of media navigate the programmatic opportunities that it offers.

CTV’s share of online video impressions has quadrupled since 2016

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of video impressions by device since 2016.

CTV impressions up 81%, driven by telecom, auto and CPG

Data • Rob Clapp, WARC Data Points, April 2021

An overview of digital video impressions on mobile and connected TV devices by advertiser category.

Online video and social advertising to accelerate this year

Data • Rob Clapp, WARC Data Points, April 2021

An overview of global media investment in 2020 and 2021.

What we know about addressable TV

Article • WARC Best Practice, March 2021

This article provides marketers with information and guidance about using advanced targeted approaches offered by addressable TV.

As viewership across ages and demographics, shifts, the pandemic highlights the need for more balanced media plans

Opinion • Ben Speight, March 2021

This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more

Recommendations for commingling set-top box data and Smart TV ACR Data

Article • Jane Clarke, Howard Shimmel, and Gerard Broussard, WARC Exclusive, Spotlight US, March 2021

Examines best practices for integrating data in the US from both set-top boxes (STBs) and Smart TVs, based on a study of providers.

How TV’s new data-driven capabilities are driving new brands to TV advertising

Article • Dave Morgan, WARC Best Practice, Spotlight US, March 2021

Examines how the increased targeting capabilities of data-driven TV has allowed new advertisers to enter the medium at lower price points.

In the US, local TV advertising resonates with pandemic consumers

Article • Bill Day, WARC Exclusive, Spotlight US, March 2021

Analyzes research from ten years of evaluating 5,000 local ads in the US, with an emphasis on how consumers responded to advertising during the pandemic.

The data and analytics breakthroughs that can complete the transformation of TV advertising

Article • Jim Spaeth and Alice Sylvester, WARC Exclusive, Spotlight US, March 2021

Looks at 25 data and analytics breakthroughs that the authors believe are essential to transform advanced television advertising.

Re-writing the US TV ad sales upfronts for an effective and efficient future

Article • Mike Piner, WARC Exclusive, Spotlight US, March 2021

Looks at the legacy business model of the US TV upfront sales market, and how it can change to embrace a wider set of business goals.

Connected TV advertising sales doubled in 2020

Data • Rob Clapp, WARC Data Points, March 2021

An overview of programmatic connected TV advertising sales in 2020.

What we know about TV effectiveness

Article • WARC Best Practice, March 2021

Explores the current thinking and writing on the subject of TV effectiveness, a discipline of measurement that has undergone significant change in light of TVOD and streaming.

What we know about combining TV with digital media

Article • WARC Best Practice, July 2020

Provides marketers with information and guidance about combining TV and digital media strategies.
What we know about TV effectiveness

Article • WARC Best Practice, March 2021

Explores the current thinking and writing on the subject of TV effectiveness, a discipline of measurement that has undergone significant change in light of TVOD and streaming.
The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
What we know about wearout and decay

Article • WARC Best Practice, October 2020

This article provides marketers with information and guidance about avoiding advertising wearout and decay.
Media allocation report

Data • WARC Data, December 2020

Using its database of effective advertising campaigns, WARC analysed over 1,400 case studies that contained budget and media allocation information.
What we know about TV audiences

Article • WARC Best Practice, December 2020

This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.