Article
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Euromonitor Strategy Briefings, October 2017
A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.
Case Study
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Ellie Gogan-Tilstone, Lindsay Cardinale, Annabelle Butler, WARC Awards, Shortlisted, Effective Social Strategy, 2020
Low-cost airline JetBlue launched a digital and social campaign offering travellers the chance to send themselves gift-wrapped to their families to improve the key metric of 'first choice airline' during the holiday season in the US.
Research Paper
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GlobalWebIndex (GWI), WARC COVID-19 Series, March 2020
Details data collected by GlobalWebIndex between March 13-16th in the US and UK, dedicated to the travel andtransportation industries in the coronavirus outbreak.
News
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18 March 2020
A low-cost brand like Spirit Airlines may be better placed to deal with the challenges of COVID-19 than higher-priced rivals, according to Ted Christie, the company’s chief executive.
Rankings
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WARC Effective 100, 2020
Flybondi, a low-cost airline, raised brand awareness in Argentina by appealing to lawmakers to fly with them to save public spending.
Article
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Stephen Whiteside, WARC COVID-19 Series, March 2020
Spirit Airlines, the air carrier, believes that its low-cost business model could be a benefit at a time of crisis, such as the spread of COVID-19.
News
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13 March 2020
Delta Air Lines, the air carrier, is seeing different responses to COVID-19 when it looks at factors like demographics and customer location within the US, and can use such insights in shaping its response to the crisis.
Article
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Stephen Whiteside, WARC COVID-19 Series, March 2020
Delta Air Lines, the air carrier, is in a category that has been profoundly impacted by COVID-19, and thus offers valuable advice for other brands as it seeks to respond to the pandemic.
Rankings
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WARC Media 100, 2020
Emirates, an airline, connected with Australian travellers by matching their music tastes with travel destinations.
Rankings
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WARC Creative 100, 2020
Flybondi, a low-cost airline, raised brand awareness in Argentina by appealing to lawmakers to fly with them to save public spending.
Rankings
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WARC Creative 100, 2020
Aeroméxico, an airline based in Mexico City, encouraged ticket sales from the US to Mexico by providing discounts to US consumers based on the percentage of Mexican ancestry they have.
News
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02 March 2020
JetBlue believes influencer marketing has to be connected to deeper marketing goals rather than simply being tactical, as the airline demonstrated in a tie-up with filmmaker Spike Lee.
Rankings
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WARC Creative 100, 2020
Velocity Frequent Flyer, the loyalty programme of Virgin Australia, created a new type of influencer by rewarding creative customer endorsements on social media with Velocity points.
Case Study
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Case Studies on WARC, 2018
Low-cost airline Flybondi entered the Argentine market by starting a movement for positive change in the country.
Article
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Geoffrey Precourt, Event Reports, ANA Influencer Marketing Conference, November 2019
JetBlue, the air carrier, is using a nuanced influencer strategy as it seeks to connect this element of its marketing to its wider efforts at brand building.
News
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19 February 2020
The Singapore government will allocate S$4 billion (US$2.87bn) to help stabilise Singapore's economy and help workers and businesses tide over a looming slowdown, Deputy Prime Minister and Finance Minister Heng Swee Keat announced on Tuesday (Feb ...
Opinion
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BrandIndex, February 2020
During January, Etihad Airways achieved the highest uplift in Ad Awareness of any brand in the UAE. The rise in ad awareness coincides with a busy communications month for Etihad Airways.
Article
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Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
Delta Airlines, the air carrier, used innovative research techniques as it sought to gain a fuller insight into the customer experience.
Article
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Euromonitor Profiles, December 2019
This Company Profile from Euromonitor provides key details and analysis of Qantas Airways Ltd, the owner of brands such as Qantas holidays and Jetconnect.
Article
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Anil Thakraney, Event Reports, Chief Digital Officers' Summit, November 2019
Sunil Bhaskaran, managing director and chief executive officer, AirAsia India shares some insights into the unique factors at play when steering a low-cost airline brand.
Article
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Low Lai Chow, Event Reports, Web in Travel (WiT), October 2019
A summary of research by Phocuswright and Sojern into the role of mobile and social media on travel booking behaviour.
Case Study
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Diana Velásquez, WARC Media Awards, Entrant, Effective Use of Tech, 2019
Latam Airlines partnered with a GPS navigation platform to raise awareness and build brand relevance in Colombia.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Ahead of its efforts to create a more energy-efficient airport, Miami International Airport (MIA) developed a campaign that increased awareness for its eco-friendly project while informing and driving US users to become more energy efficient themselves.
Case Study
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MMA Smarties, Finalist, North America, 2019
Swiss International Air Lines (Swiss) used an immersive augmented reality campaign to raise awareness of the brand and persuade business class travellers in the US to use the carrier.
