After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Marketing in the COVID-19 crisis This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.
The US may be experiencing a “second mode” in consumer behaviour, as the initial instinct to panic-buy subsides and a degree of retail normality returns, but a new WARC report highlights the difficulties ahead as almost half of consumers expect to ...
Shrinking GDP, plummeting consumer spending – and the worst is yet to come: new data from various sources indicate the scale of the impact that COVID-19 is starting to have on the UK economy and the fears that consumers have for the future.
Boris Johnson’s Sunday night message to the UK may have confused people, but one thing that is clear is that the economy isn’t about to rebound quickly; brands need to prepare instead for a ‘reboot’ and to address two distinct types of consumer, ...
Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to changing habits.
It is no surprise that a significant number of consumers intend to cut back on their spending during these uncertain times, but the question is whose custom will they retain? New research suggests trusted and established brands stand to gain.
GlobalWebIndex, WARC COVID-19 Series, April 2020
This third wave of GlobalWebIndex's multi-market study, fielded in 17 countries between April 22 - 27, shows how the picture is evolving as some countries hope to enter the recovery phase of the coronavirus pandemic.
At least half of American adults intend to spend less than they usually do during these unprecedented times and the fashion/clothing and homewares/furniture sectors can expect to be hit hardest of all, a new survey has revealed.