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Case Study

Alcohol. Think again, a public education programme, relaunched its campaign Parents, Young People and Alcohol to encourage more parents in Western Australia not to supply alcohol to their children under the age of 18.

Case Study

NZ Transport Agency, a state agency, encouraged young men in New Zealand to wear their seatbelts by creating a series of powerful portraits of crash survivors who were saved by their seatbelt.

Case Study

ALDI, a supermarket, revealed the false benefits of loyalty programmes and increased revenue with its Pointless Points campaign in Australia.

Case Study

NRMA Insurance, an insurance company, turned the insurance model on its head in Australia by paying people to avoid disasters instead of paying people after they had one.

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Sydney Children's Hospitals Foundation, a charity, encouraged donations and united Australians behind the cause of tackling homesickness in children's hospitals.

Case Study

The Australian Defence Force (ADF), a military organisation, addressed three pain points in its recruitment process, which led to innovative breakthroughs.

Case Study

Energy Efficiency and Conservation Authority (EECA), a government agency, encouraged people to produce fewer carbon emissions by creating a generation defined by the decision to embrace life with fewer emissions.

Case Study

TAL, a life insurance company, increased consideration for the brand in Australia by focusing on the living benefits of life insurance with its Scars campaign.

Case Study

The Federal Chamber of Automotive Industries (FCAI), a manufacturer, launched a series of creatives featuring warnings about unsafe airbags in various motor vehicles to encourage Australians to register to get their air bags checked.

Case Study

NZ Transport Agency, a state agency, showed young men in New Zealand what they could be missing out on if they drink drive by creating a video ad that made them realise the impact an injury could have on their lives.

Case Study

WA Super, a superannuation fund, kickstarted a conversation about the 'boring' topic of superannuation in Western Australia and encouraged more people to engage with their superannuation fund with the campaign Super is Boring.

Case Study

Tourism Australia, the Australian tourist board, positioned gap years in Australia as an opportunity for young people to stand out from their peers with its campaign Australia Inc.

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Tourism Tasmania, the Tasmanian Government's tourism marketing agency, promoted tourism in Tasmania with its campaign Come Down for Air.

Case Study

The Palau Legacy Project, a sustainable tourism project in Palau, launched the Palau Pledge to preserve Palau's environment in the face of tourism.

Case Study

The New Zealand Transport Agency, an entity promoting safe and functional transport by land, encouraged New Zealanders to condemn drug-driving with its emotion-driven campaign The Unsaid.

Case Study

KFC, a fast food brand, reversed negative perceptions of its food quality in Australia with its campaign Michelin Impossible.

Case Study

Aldi, a supermarket brand, encouraged Australians to shop at Aldi for Christmas by launching a video campaign that touched on Aussies' generosity with a crash landing from Santa.

Case Study

NZ Transport Agency, a state agency in New Zealand, increased awareness of the dangers of using a phone while driving by launching a video ad that showed passengers telling drivers to put them first by intercepting them and their phone.

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New Zealand Human Rights Commission (HRC), a human rights institution, highlighted the racism in the country by launching an online platform asking people to stop dismissing casual racism.

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Volvo, an automobile brand, boosted sales and improved its brand image in Australia with a platform built around the concept of 'Omtanke': a Swedish word meaning 'care' and 'consideration'.

Case Study

The Department of Social Services, a government department in Australia, launched a film that showed the damaging impact that offhand excuses for violence can have through the eyes of children.

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George Weston Foods, a food company, increased the purchase frequency of its Golden Crumpets in Australia by launching a film of a crumpet that dreamed of having different toppings.

Case Study

Life Direct, a life insurance comparison website, encouraged consumers to compare life insurance with the brand by killing its mascot, Simon the Sloth, as part of its campaign RIP Simon in New Zealand.

Case Study

Pine O Clean (POC), a home-hygiene brand, regained leadership in its category in Australia by demonstrating that its products destroyed the worst germs of all: other people's.