Brand equity & strength
Filter by
Search in
Show only
Date Range
Search within
Categories
Brands
Location
Source
Article • Richard Dunn, WARC Exclusive, January, 2021
Research Paper • Lane Wakefield, Kirk Wakefield, Kevin Lane Keller, and Anne Rivers, Journal of Advertising Research, Digital First, December 2020
Opinion • Jenni Romaniuk, January 2021
Opinion • Sue Unerman, December 2020
Research Paper • David Evans, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • Arvind Sainath, ESOMAR Conference papers, APAC, 2020
Article • Stephen Whiteside, Event Reports, B2B World Fest, November 2020
Article • Biprorshee Das, Event Reports, Zee MELT conference, September 2020
News • 11 November 2020
Opinion • David Tiltman, November 2020
Article • Oliver Feldwick and Alex Dobson, WARC Exclusive, November 2020
Article • Brand Finance, WARC Exclusive, November, 2020
Article • WARC Exclusive, November 2020
Article • Nick Liddell, WARC Best Practice, November 2020
Opinion • Stephen Whiteside, October 2020
Research Paper • Fabian Jalife and Tomas Gross, ESOMAR Conference papers, Latin America, 2020
News • 20 October 2020
News • 20 October 2020
Opinion • Siddhant Lahiri, October 2020
Article • Eric Dherte, WARC Exclusive, October 2020
News • 29 September 2020
News • 21 September 2020
Article • Paul Dyson and Katherine Munford, WARC Exclusive, September 2020
Article • Victoria Sakal, WARC Exclusive, September 2020
Research Paper • Jenni Romaniuk and Ava Huang, Int. Journal of Market Research, Vol. 62, No. 5, 2020, pp. 546-560
-
Article • WARC Exclusive, July 2020
Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19. -
Article • WARC Best Practice, August 2020
A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide. -
Article • James Hurman with Peter Field, WARC Exclusive, June 2020
This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world. -
Article • WARC Exclusive, April 2020
Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows. -
Article • WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis. -
Article • WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in social.