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Jiggy George, WARC Exclusive, May 2021
Licensing offers Indian brands many opportunities but Dream Theatre’s Jiggy George say it is ignored by leadership teams and their strategy.
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WARC Best Practice, May 2021
Explores what new brands need to consider when launching, as marketplaces are often highly cluttered and a launch strategy requires significant investment over the long-term.
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WARC Best Practice, May 2021
This paper explains the concept of New Product Development (NPD) – the process of bringing a new product to market – and how to ensure its success.
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Research on WARC, April 2021
Looks at the key trends that will shape the future of B2B marketing and decision making over the next decade.
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Sam Peña-Taylor, WARC Exclusive, February, 2021
This article explores the key takeaways from Amazon’s record-breaking Q4 2020, a year in which pandemic necessity and heavy investment saw the company’s revenues and profits rocket.
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01 February 2021
Walmart Media Group, the retail giant’s ad sales arm, is being renamed Walmart Connect, which is launching new ad technology to enable brands to make better use of Walmart customer data and to connect with consumers in a “closed-loop, omnichannel env
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20 January 2021
Coverage of Apple’s nascent automobile interests has tended to focus on these vehicles' purported autonomy.
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08 January 2021
LG Electronics of South Korea, one of the largest TV manufacturers in the world, has acquired a 60% stake in Alphonso, a California-based TV data and measurement firm, as it seeks to expand its streaming TV ad business.
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Nick Liddell, WARC Exclusive, December 2020
The Brand Relationship Spectrum was introduced to the world by David Aaker and Erich Joachimsthaler in 2000 to help brand architecture strategists employ insight and subtlety to subbrands, endorsed brands and their alternatives.
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19 November 2020
FMCG giant Unilever plans to grow its plant-based segment to €1bn within five to seven years, according to reports.
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19 November 2020
Search giant Baidu has agreed to buy Joyy Inc’s livestreaming and video social media platform for China, YY Live, in what will be the search engine’s biggest push into the rapidly expanding sector.
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13 October 2020
With the launch of Amazon’s Halo, a health-focussed wearable, the first-party-data-fuelled company is setting up to disrupt healthcare – but the early steps it is taking with its new product reveal key lessons about the company.
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Alex Brownsell, Event Reports, FIPP World Media Congress, September 2020
How Bloomberg Media is adjusting its content strategy to the post-pandemic market.
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Geoffrey Precourt, Event Reports, ANA Digital and Social Media Conference, July 2020
Mustang, the auto marque owned by Ford, was launching a new electric SUV, called the Mach-E, which marked a significant departure from the brand’s typical vehicles, and a major innovation in its own right.
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06 July 2020
With its acquisition of Mirror, the sportswear company, Lululemon reflects the influence of direct connections with consumers on what the sports market now is, as fitness cements its place in the home.
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29 June 2020
The branded facemask has arrived: Uniqlo, owned by Japan’s Fast Retailing, is just one of several retail and sportswear brands that have responded to consumer demand and moved into the mask market.
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28 May 2020
UK broadcaster Channel 4 is branching out of television with the creation of a social-first branded entertainment offer, which seeks to extend the company’s value to advertisers beyond that of a media partner and into content.
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20 May 2020
Businesses big and very small can now set up an online store to sell their products on Facebook and Instagram, and with no fee.
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29 April 2020
The owner of cult marijuana magazine, High Times, is expanding into a retail presence with the purchase of Harvest Health & Recreation Californian dispensary business as part of a diversification away from a difficult and changeable publishing ma
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13 February 2020
Cocomelon, the hugely successful kids’ YouTube channel, is moving into new areas, including merchandising, albums and movies, which may be a response to the ad targeting rules that came into force last month.
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Dan Calladine, WARC Webinars, January 2020
Dan Calladine, head of media futures at Carat, discusses the recently released annual report highlighting ten consumer, media and technology trends for 2020 – and their implications for brands.
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Dan Calladine, WARC Exclusive, January 2020
Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.
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07 January 2020
Pizza Express sells more pizzas through supermarkets than through its own restaurants and is, according to an industry analyst, an exemplar of a trend towards diversification among chain restaurants.
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18 December 2019
Deutsche Telekom, the telecoms giant, has taken a 25% stake in SK Gaming, a German e-sports organisation for which it has been a sponsor and technology partner since mid-2018.
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17 December 2019
Uber, the ride-hailing company, is expanding its slate of financial-services products, an initiative that is supported by a large and unique dataset.
