Brand valuation
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Article • Richard Dunn, WARC Exclusive, January, 2021
Research Paper • Keiya Mori, Tatsuaki Morino, and Fumiko Takeda, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 426-438
Opinion • Richard Neish, December 2020
Article • Nick Liddell , WARC Exclusive, December 2020
Article • Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2020
Article • Brand Finance, WARC Exclusive, November, 2020
Article • WARC Exclusive, November 2020
Article • Nick Liddell, WARC Best Practice, November 2020
News • 30 October 2020
News • 20 October 2020
News • 15 October 2020
Opinion • Graham Staplehurst, September 2020
News • 21 September 2020
Article • Paul Dyson and Katherine Munford, WARC Exclusive, September 2020
Data • Rob Clapp, WARC Data Points, July 2020
Article • David Haigh, WARC Exclusive, May 2020
Article • WARC Best Practice, February 2020
News • 30 January 2020
Article • David Haigh, WARC Exclusive, January 2020
News • 24 January 2020
Data • Rob Clapp, WARC Data Points, January 2020
Article • October 2019, Research on WARC
News • 13 October 2019
Article • Doreen Wang, Admap, July 2019
News • 30 June 2019
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Article • WARC Best Practice, February 2020
Explores the current writing and thinking on the subject of masterbrands and the strategies that propel them: a dominant, overarching frame in which various products, services, and brands, operate. -
Article • Paul Dyson and Katherine Munford, WARC Exclusive, September 2020
This article outlines five business metrics that provide a good all-round view of brand health and the predictability of which has been proven against historical data. -
Article • David Haigh, WARC Exclusive, May 2020
It is unprecedented for there to be an immediate recession, a stock market slump, supply and demand side contractions, an oil price collapse and massive unemployment simultaneously. -
Article • David Haigh, WARC Exclusive, January 2020
Three business metrics that show your brand is driving business performance. -
Article • WARC Exclusive, November 2020
Looks at how to set and allocate marketing budgets to help grow business and deliver incremental value. -
Research Paper • Sebastian Molinillo, Yuksel Ekinci, and Arnold Japutra, International Journal of Market Research, Vol. 61, No. 1, 2019, pp. 93-110
The aim of this study is to introduce a Consumer-Based Brand Performance Model (CBBPM) to measure brand success.