Brand & product launches

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YMCA of Greater Houston: How to turn a membership into a mindset

Case Study • Jay Chiat Awards, Silver, Regional Strategy, 2021

The YMCA of Greater Houston, a health and fitness brand, retained members in the USA by transforming membership into a mindset and empowering people to help the community.

Houston White: Branding

Case Study • Jay Chiat Awards, Honourable Mention, Product/Service Creation, 2021

Houston White, a Black barber and designer, transformed his company from a barbershop that sells apparel into a brand that fosters cultural exploration through style.

Guanghe: Preserve a piece of childhood

Case Study • WARC Awards for Asian Strategy, Shortlisted, 2021

Fermented bean curd brand Guanghe capitalised on its heritage by developing a 'treasure hunt' through social media to reposition the brand and engage with the post-80s generation in China.

MELĒ: A scientific breakthrough – the science of melanin-rich skin

Case Study • Jay Chiat Awards, Gold, National Strategy, 2021

Unilever, a consumer goods company, created a new brand, MELĒ, to provide darker skinned people in the US with skincare products designed for their skin colour.

O2: The blue robot that transformed a telco’s fortunes

Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021

O2, a telco brand, reversed its downward sales trend in the UK by introducing a brand mascot, Bubl, to physically embody the O2 network.

The Ozone Project: Building the premium digital advertising platform of the future

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

The Ozone Project, an advertising and audience platform, increased revenue in the UK by rebuilding its platform based on trust and fairness.

LADbible Group: LADx

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

LADbible Group, a social media and entertainment platform, partnered with comedian Jimmy Carr to promote its latest advertising product LADx in the UK.

Oatly: The New Word

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Oatly, a producer of alternative dairy products using oats, created a new Cantonese word for plant-based milk to start a conversation about sustainability in Hong Kong.

Blue Light Card: 'Here for you' campaign

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Blue Light Card, a discount service for emergency and key workers, increased its membership in the UK with an OOH and TV campaign.

Macmillan: We stand for betterness

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Macmillan Cancer Support, a charity supporting people affected by cancer, increased donations with its new platform, Whatever it Takes, which conveyed an accurate depiction of cancer care.

The National Lottery: The Two Billion Pound Turnaround

Case Study • Marketing Society, The Marketing Society Awards, Grand Prix, 2021

The national lottery, a lottery gaming brand, embarked on a revitalisation strategy to increase brand positivity in the UK.

AT&T: The AT&T experience store