Challenger brands
Filter by
Search in
Show only
Date Range
Search within
Categories
Brands
Location
Source
Article • Mel Arrow, WARC Exclusive, January, 2021
Case Study • DMA (UK), Gold, 2020
Article • Rob Sellers & Dulcie Omonubi, WARC Exclusive, January, 2021
Case Study • WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Louise Løbner Malmborg, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Rituparna Dasgupta, Deepa Kharidaha, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Nicole Voorburg, TJ Kelly, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Anupama Basu, WARC Media Awards, Shortlisted, Effective Use of Tech, 2020
Case Study • Ben Nilsen, WARC Media Awards, Entrant, Best Use of Data, 2020
Article • Brian Carruthers, Event Reports, MAD//Anywhere, November 2020
Case Study • Nicholas Short, Benjamin Short, Shekhar Khanna, WARC Media Awards, Shortlisted, Best Use of Data, 2020
Case Study • APG (AUS), Creative Strategy Awards, Gold, 2020
Case Study • Mario Morby, WARC Media Awards, Bronze, Effective Channel Integration, 2020
Case Study • Nick Bateman, Chris Ponting, WARC Media Awards, Shortlisted, Effective Channel Integration, 2020
Case Study • Tahaab Rais, WARC Media Awards, Bronze, Effective Channel Integration, 2020
Case Study • ShiQi Lee, Mark Haycock, Adrian Adshade, WARC Media Awards, Bronze, Effective Channel Integration, 2020
Case Study • ARF Ogilvy Awards (US), Gold, 2020
Case Study • ARF Ogilvy Awards (US), Gold, 2020
Opinion • Lucy Aitken, November 2020
Case Study • Effies (Australia), Australian Effies, Bronze, 2020
Case Study • Effies (Australia), Australian Effies, Bronze, 2020
Case Study • IPA (UK), Bronze, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Silver, IPA Effectiveness Awards, 2020
-
Article • WARC Exclusive, November 2019
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2019. -
Article • Nick Geoghegan , WARC Best Practice, July 2016
This article explores the position of a brand as challenger - a state not necessarily conferred by not-market-leader status; traditions won't do so the rules must be re-written. -
Article • Nick Geoghegan, WARC Exclusive, May 2020
Nick Geoghegan shares lessons from challenger brands on how to thrive during recessions and hardships - organisations must be a little more Netflix and a little less Blockbuster as we sail into this storm. -
Article • Nick Geoghegan, WARC Webinars, June 2019
Discusses several key behaviours that allow DTC challengers to compete with the market leader and win. -
Article • Adam Morgan, Admap Magazine, November 2019, pp. 0-0
A central strategic capability of key war strategists from Genghis Khan to Winston Churchill is the ability to form alliances and coalitions. -
Article • David Taylor, WARC Best Practice, October 2018
Explores insights from new research into the threat to big brands of attack by small 'insurgent' brands.