The NHS, the UK’s national healthcare provider, and Mumsnet, an internet forum, launched a campaign in the UK to persuade people to pursue a career in nursing, to retain its existing workforce and encourage ex-nurses to return.
The British Army, a principal land warfare force, launched a recruitment campaign in the UK to show how the army offered a personal benefit to young people that appealed to their desire, not just for physical growth but personal growth.
WARC Awards for Effectiveness, Entrant, Customer Experience, 2021
Todaysmilitary.com, an American website produced by the United States Department of Defense, significantly improved interest and consideration for cyber careers in the military among a hard-to-reach Gen Z audience.
The Indian Police Force, a law enforcement service, increased trust in the Indian police with its digital campaign #IAmAlsoIndianPolice, which encouraged Indians to self-police during the COVID-19 lockdown.
US army recruiters, prevented from face-to-face contact with prospective soldiers because of the COVID-19 pandemic, have deployed a new specialist squad to take the recruitment process online – by fighting in Call Of Duty (COD) tournaments.
The Metropolitan Police, a British police force, decreased moped crime and snatch-theft in the UK by launching a set of communications that primed moped riders to the risk of theft and prompted action.
Police Now, an initiative to get young people into policing, helped tackle violent crime in the UK by launching TAKE:90, an initiative that encouraged anger management by taking 90 seconds to calm down.