Alcoholic drinks
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Research Paper • Nicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, and Byron Sharp, Journal of Advertising Research, Vol. 61, No. 3, 2021, pp. 247-259
Data • Marte Aune, WARC Data Points, July 2021
Data • James McDonald, WARC Data Points, July 2021
Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Rob Clapp, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
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Article • WARC Category Intelligence, September 2020
Global strategies, campaign updates and trends in the alcoholic drinks category. -
Case Study • Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2020
Liqueur brand Baileys reversed its decline in sales with its global campaign Don't Mind if I Baileys. -
Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Case Study • Institute of Practitioners in Advertising, Gold, Best Use of Data and Best New Learning, IPA Effectiveness Awards, 2020
Diageo, an alcoholic drinks brand, created a web-based tool to help marketers decide how to better spend their money to deliver more gross profit from its marketing globally. -
Case Study • Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2020
Dutch brewing company Heineken became the market leader in non-alcoholic beer with its global campaign Now You Can. -
Article • WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the beer and cider category.
