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Comfort, utility, service, purpose: How Diageo has responded to the COVID-19 pandemic

Article • Geoffrey Precourt, Event Reports, Advertising Week, September-October 2020

Diageo, the spirits manufacturer, has mixed consumer engagement with purposeful marketing as it responds to the COVID-19 pandemic.

India, Alcoholic Beverages advertising spend by medium

Data • Cinzia Petio, WARC Data Points, October 2020

An overview of advertising spend by medium in the alcoholic beverages sector in India since 2013.

Japan, Alcoholic drinks advertising spend by medium

Data • Cinzia Petio, WARC Data Points, October 2020

An overview of advertising spend by medium in the alcoholic drinks sector in Japan since 2008.

What's working in alcoholic drinks

Article • WARC Category Intelligence, September 2020

Global strategies, campaign updates and trends in the alcoholic drinks category.

Captivating real and virtual experiences create the perfect touchpoint cocktail

Opinion • Renita Jude, September 2020

In the third of Kantar’s category-specific touchpoint investigations for WARC, Renita Jude takes a look at media effectiveness for alcohol brands.

Beer in the US

Article • Euromonitor Strategy Briefings, September 2020

A category analysis of beer in the US, including its pre-covid performance and in 2020 and beyond.

The drivers behind a changing drinks market

News • 30 August 2020

Millennials kill and ruin things, yes, but they have also been the buying power behind the rise of new beverage categories as the launch of new seltzers from AB InBev shows.

How to make effective food advertising in the COVID-19 era: insights from Ipsos

Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020

Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands.

Bridging the sensory gap for better brand experiences online

Article • Andy Wardlaw, WARC Exclusive, August 2020

COVID-19 has accelerated people’s preference to source groceries online but in the longer term this could inhibit the trial of new products as well as impulse purchases.

United Kingdom, Alcoholic drinks advertising spend by medium

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of advertising spend by medium in the alcoholic drinks sector in the United Kingdom since 2013.

Diageo Bar Academy: An audacious digital experiment to unleash the power of bar professionals

Case Study • Marketing Society, The Brave Awards, Winner, Business to Business, 2020

Diageo, an alcoholic drinks company, pioneered a global digital ecosystem to educate and inspire bar professionals all over the world to increase sales of Diageo brands within their bars.

Winning e-commerce: How CPG brands can streamline their business internally

Article • Gemma Spence, WARC Exclusive, July 2020

The early signs globally that nationwide lockdowns will continue to impact the online maturity and buying behaviour long-term can be seen in the broadening of e-commerce audiences.

A healthy media diet for food & drink brands

Opinion • Duncan Southgate, July 2020

In the first of a new series of category-specific investigations for WARC, Kantar’s Global Brand Director - Media, Duncan Southgate, takes a look at the media effectiveness of campaigns for food and non-alcoholic drink brands.

COVID-19 brings long-term gains in Spanish online shopping

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in Spain before and after the novel coronavirus (COVID-19) outbreak.

COVID-19 fails to drive long-term e-commerce growth in Japan

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in Japan before and after the novel coronavirus (COVID-19) outbreak.

Lockdown and Dry(ish) July boost alcohol-free category

News • 08 July 2020

Sales of alcohol-free beverages were already growing rapidly in Australia, but lockdown and the annual Dry July month has given them an extra boost.

What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.

Over half of Indian consumers will shop online after COVID-19

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in India before and after the novel coronavirus (COVID-19) outbreak.

Italy, Alcoholic drinks advertising spend by medium