Alcoholic drinks

Article • Euromonitor Strategy Briefings, July 2019

Provides a category analysis of beer in the US, including trends, category data, company profiles and key developments in the industry.

What’s working in alcoholic beverages

Article • WARC Category Intelligence, January 2020

Global strategies, campaign updates and trends in the alcoholic drinks category.

What's working in beer and cider

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the beer and cider category.

How livestreaming enabled Ambev to connect with Brazilian consumers during COVID-19

Article • Stephen Whiteside, WARC COVID-19 Series, May 2020

Ambev, the brewer, has tapped the power of livestreaming to connect with Brazilian consumers during the COVID-19 pandemic.

Consider the Quarantini: Black Swan Data surfaces the key consumer conversations defining lockdown

Article • Sam Peña-Taylor, WARC COVID-19 Series, May 2020

A startup, Black Swan Data, has been exploring the trends in conversations surrounding lockdown at scale through two ongoing reports: Pulse, which explores higher-level culture, and Beacon, which is a category-level trend report looking at food and drink.

DB Export: I'm Drinking It For You

Case Study • Ahmad Salim, James Tucker, WARC Awards, Shortlisted, Effective Content Strategy, 2020

Beer brand DB used a multiplatform takeover encompassing TV, radio, print, digital, social and experiential to launch its DB Export Gold Extra Low-Carb Beer in New Zealand.

How Constellation Brands – the owner of Corona beer – is tackling COVID-19

Article • Stephen Whiteside, WARC COVID-19 Series, April 2020

Constellation Brands, the alcoholic-drinks manufacturer, is adapting in various ways to the challenges presented by Coronavirus.

Colorado's Appia: Native Bees

Case Study • Humberto Cunha, Nicole Martins, Gabriel Gotz, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2020

Brazilian craft beer brand Cervejeria Colorado ran a campaign on the problem of bee extinction to publicise its production chain and brand values.

Diageo cuts promotion spend as on-trade disappears

News • 14 April 2020

UK based drinks giant Diageo has told shareholders that it is cutting spend deemed to be ineffective in the current climate, as the switch to home drinking.

Understanding Gen Z’s relationship with booze

News • 13 April 2020

Gen Z consumers – and Gen Alpha after them – are less likely to drink alcohol than previous generations, forcing an evolution in the alcoholic beverages category for both product development and marketing approach.

Online clubbers drive booze sales in China

News • 07 April 2020

China may have recently had its lockdown lifted, but the stay-at-home message may well have long-term effects – and one phenomenon that’s likely to continue is the huge success of taking clubbing into the living room via livestreaming.

Tanqueray: #FFAB60 – Searching for the special colour of Seville

Case Study • Sergio Garcia, Jacobo Pérez, WARC Awards, Shortlisted, Effective Innovation, 2020

Gin brand Tanqueray implemented a colourful multi-channel campaign in Spain to drive growth and stand out from the crowd.

YouGov Ad of the Month – US: Guinness

Opinion • BrandIndex, April 2020

During March, beer brand Guinness achieved the highest increase in Ad Awareness of any brand in the US.

Evolving the alcoholic beverages category: Marketing to engage Gen Z

Article • Vicky Bullen, WARC Exclusive, April 2020

Gen Z drinking habits are changing, and brands need to wise up to the ‘why’ and shift their strategies.

COVID-19: Learnings from Australian and global trends

Research Paper • Daniel Bone, WARC COVID-19 Series, March 2020

COVID-19 has brought into focus how the FMCG industry provides critical value on a daily basis for those in need of basic necessities.

Drinks brands switch to making hand sanitiser

News • 20 March 2020

One of the many negative aspects of the coronavirus pandemic is the anti-social behaviour it has triggered among some people, as seen in the UK with incidents of hoarding and panic buying, but happily several drinks brands are working for the ...

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