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Audi South Africa: #LiveInTheNow

Case Study • SABRE Awards, Gold, Africa, 2020

Audi, a car brand, increased car sales in South Africa by launching a video campaign that featured key influencers that aligned with the campaign tagline of living in the now.

MINI Canada: Hijacking High Gas Prices for High Returns

Case Study • MMA Smarties, Gold, North America, 2019

Car manufacturer Mini used a mobile-first search strategy to communicate the car’s fuel-efficient credentials and increase test-drive uptake among car buyers in Canada.

AdColony and Toyota Team up to Drive Greater Vehicle Awareness

Case Study • MMA Smarties, Bronze, North America, 2019

Car manufacturer Toyota used a mobile strategy encompassing Instant-Play and Aurora HD videos, and dynamic end cards to appeal to young Hispanic audiences and raise awareness of its Corolla hatchback model in the US.

Toyota AYGO: Go Your Own Way

Case Study • APG (UK), Entrant, 2019

Toyota, the automotive manufacturer, increased sales of its AYGO car in the UK with a campaign that created buzz around the launch of a new model.

Toyota AYGO: Telling More Personal Campaign Stories On The Fly

Case Study • Marketing Society, The Brave Awards, Highly Commended, 2019

Car manufacturer Toyota’s hyper-personalised and a creative use of media formats improved cut-through, resonance and overall performance of the launch communications for the new Toyota AYGO across key European markets.

Toyota AYGO: Go Your Own Way

Case Study • Marketing Society, The Brave Awards, Winner, Brand Communication B2C, 2019

Toyota, the car manufacturer, partnered with four drag queens in the UK to achieve two of the AYGO’s best quarters ever.

Toyota AYGO: Go Your Own Way

Case Study • Will Jellicoe, WARC Awards, Entrant, Effective Content Strategy, 2019

Car brand Toyota created a fun and flamboyant multi-channel campaign for its AYGO model, to deliver positive sales growth and steal share in the UK auto market.

Nissan Micra: A Micra Revolution

Case Study • Jane Fortune, Nessa Van Rooyen, David Hayes, WARC Awards, Entrant, Effective Social Strategy, 2019

Nissan, the multinational automotive manufacturer, increased sales of its Nissan Micra in Ireland by reshaping perceptions of its outmoded image and re-energising the brand to appeal to a younger, more urban audience.

MINI: The Shortcut Billboards

Case Study • AME Awards, Silver, 2019

MINI, the car brand, used interactive billboards to advertise the launch of its new MINI Connected service in Germany.

Micra: A Micra Revolution

Case Study • AME Awards, Silver, 2019

Nissan, the multinational automotive manufacturer, increased sales of its new Micra model in Ireland by positioning the car as one that should not be messed with.

Suzuki Ignis: An Ignis Adventure

Case Study • Chris Herbert, Rachel Lorenzon, WARC Media Awards, Grand Prix, Effective Use of Partnerships and Sponsorships, 2018

Suzuki, the car brand, co-created a TV show with a broadcaster to engage young women and increase sales of its Ignis model in the UK.

Volkswagen: PepperCrush

Case Study • MMA Smarties, Finalist, LATAM, 2018

Volkswagen, an automotive brand, created a video campaign to introduce its new Up Pepper model, which saw it partner with dating app happn to pick people up from bad dates.

Ford Fiesta Mini Game

Case Study • MMA Smarties, Finalist, Spain, 2018

Ford, an automotive brand, launched an in-app mini game to promote its B&O sound system in the new Ford Fiesta, which leveraged its All the Music One New Fiesta project.

Gone in less than 20 minutes!

Case Study • Dragons of Asia, Best Brand Trial Or Sales Generation Campaign, Bronze, Dragons of Malaysia, 2018

Volkswagen, a car brand, sold twelve cars in 20 minutes in Malaysia thanks to a partnership with e-commerce giant Lazada.

Volkswagen Canada: Just Ask a Golf Driver

Case Study • DMA (US), Silver, 2018

Volkswagen, an automotive brand, increased test drives and sales of its Golf vehicles in Canada by leaving the reputation of its brand in the hands of Golf drivers through an online forum.

Volkswagen: Up! How To

Case Study • DMA (US), Runner Up, 2018

Volkswagen, an automotive brand, educated drivers of its ‘Up!’ vehicle in Brazil on how to use the car’s functionalities by launching an online video manual.

Nissan wins ADFX Grand Prix

News • 27 September 2018

A campaign for automaker Nissan by Spark Foundry and In the Company of Huskies has won the ADFX Grand Prix, Ireland’s premier advertising effectiveness award.

Nissan: A Micra Revolution - Smashing conventions and European sales. How a bespoke Irish campaign rescued a brand

Case Study • IAPI ADFX Awards, Grand Prix, ADFX Awards, 2018

Nissan, a multinational automobile manufacturer, revitalised a dying car in a declining segment by launching a film in the Republic of Ireland, which broke category conventions and shattered preconceptions of its brand.

Datsun redi-GO: India's first car election campaign

Case Study • Arun Sharma, WARC Cases, 2017

Entry-level car Datsun redi-GO achieved lifts in brand awareness and perception in India with a bold campaign that pitted it against its competition.

Chevrolet: New Generation Chevrolet Spark

Case Study • Arturo Velazquez, Evert Santiago, Mariana De Pina, Carla McCloskey, WARC Awards, Entrant, Effective Use of Brand Purpose, 2018

Car brand Chevrolet used a combination of digital, TV, print, cinema and a tie-in with Spotify to launch its New Generation Spark model and retain its leadership of the small car sector in Mexico.

Volkswagen: A unique technology of laser welding in Russia's Volkswagen Polo manufacturing

Case Study • Deem Muratov, Irina Kulikova, Maria Kotova, Yury Samoylenko, WARC Awards, Entrant, Effective Innovation, 2018

Volkswagen Group Russia launched an integrated campaign focusing on the benefits of laser welding for the Polo model, leading to significant sales growth.

Nissan Ireland: A Micra Revolution

Case Study • MAA Worldwide GLOBES, Best Product Launch or Re-launch Campaign, Gold, 2018

Nissan, an automotive brand, increased sales of its Micra model in Ireland by launching a film that showed the car in a new light, with real attitude.

Tata Tiago: 'From Zica To Tiago' (India)

Rankings • WARC Media 100, 2018

Contains the creative for the 'From Zica To Tiago' campaign for Tata Tiago by the agency Wavemaker in India.

Ford KA: Using integration to win the game of snakes and ladders

Case Study • Stephen Wallace, Vinod Narayan and Petar Panayotov, WARC Media Awards, Bronze and Path-to-Purchase Special Award, Effective Channel Integration, 2017

The launch of KA+, a value car model by Ford, had to be strategically planned to target the challenging and savvy buyers of value cars in the top five European markets.

Volkswagen India's coming of age story

Case Study • Mou Roy, Ankur Kapoor, WARC Prize for Asian Strategy, Entrant, 2017

Volkswagen launched its new Ameo car model in India with an emotional campaign that appealed to young first-time car buyers with a coming of age story.

Global Ad Trends: Product category ad investment 2020

Data • James McDonald, WARC Data, October 2019

This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
What’s working in mass-market automotive

Article • WARC Category Intelligence, September 2019

Global strategies, campaign updates and trends in the mass-market automotive category.
World market for luxury goods

Article • Euromonitor Strategy Briefings, June 2019

A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment.
Why the automotive category needs to rethink its approach

Article • Daniel Binns, WARC Exclusive, August 2019

Interbrand NY CEO, Daniel Binns, explores the consumer trends and tech disruption shaping the automotive category in 2019.
Beauty and brains: How we supercharged the Audi premium 2015-2018

Case Study • Will Lion, Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2018, pp. 0-0

Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.
What’s working in luxury autos

Article • WARC Category Intelligence, April 2018

Global strategies, campaign updates and trends in the luxury auto category.