Automotive
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Case Study • Tradd Salvo, WARC Media Awards, Bronze, Best Use of Data, 2020
Case Study • WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • SABRE Awards, Gold, South Asia, 2020
Case Study • SABRE Awards, Diamond, Africa, 2020
Data • Cinzia Petio, WARC Data Points, September 2019
Case Study • Giacomo Frigerio, WARC Awards, Entrant, Effective Content Strategy, 2020
Case Study • Touché!, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Case Study • Saji Abraham, Sidhu Shivank, WARC Prize for Asian Strategy, Entrant, 2019
Case Study • SABRE Awards, EMEA, Product Media Relations (trade media) , Gold, 2019
Case Study • Maxine Thomas, WARC Awards, Shortlisted, Effective Content Strategy, 2019
Case Study • DMA (UK), Bronze, 2018
Case Study • Maxine Thomas, Heather Segal, David Tremblay, WARC Media Awards, Bronze, Effective Channel Integration, 2018
Case Study • Ekta Relan, Pallavi Bhosale, WARC Prize for Asian Strategy, Entrant, 2018
Case Study • Emvies, Best Media Innovation, Digital, Search, 2018
Case Study • Emvies, Best Integrated Campaign, Consumer Durables, 2018
Case Study • SABRE Awards, South Asia, Fashion & Beauty, 2018
News • 21 June 2018
Case Study • AME Awards, Gold, 2018
Case Study • AME Awards, Gold, 2018
News • 12 December 2017
Case Study • DMA (UK), Silver, 2017
Research Paper • Liang Ma, Xin Zhang and Gao Shan Wang, Int. Journal of Market Research, Vol. 59, No. 6, 2017, pp. 767-786
Article • Victor Fantauzzo and Estefanía Frontero, WARC Exclusive, November 2017
Case Study • Aditya Jaishankar, Anand Ganesh and Ankit Sharma, WARC Prize for Asian Strategy, Entrant, 2017
Case Study • Ganapathy Balagopalan, Aditya Arora and Nikhil Mohan, WARC Prize for Asian Strategy, Entrant, 2017
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Article • WARC Category Intelligence, September 2019
Global strategies, campaign updates and trends in the mass-market automotive category. -
Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, October 2020
Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider. -
Article • WARC Category Intelligence, April 2018
Global strategies, campaign updates and trends in the luxury auto category. -
Article • Euromonitor Strategy Briefings, June 2019
A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Case Study • Matt Casey, Hannah Walsh, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Porsche increased brand awareness with a wide-reaching campaign ahead of the launch of its first electric vehicle, the Taycan, to create buzz among the 'Driven Youth'.