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Volvo Cars Australia: How redefining safety drove record sales for Volvo

Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020

Volvo, an automobile brand, boosted sales and improved its brand image in Australia with a platform built around the concept of 'Omtanke': a Swedish word meaning 'care' and 'consideration'.

Subaru: The Greatest Outback Of All Time (GOOAT)

Case Study • Tim Hopkins, David Tremblay, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Car-maker Subaru launched its new Outback model in Canada with a humorous multichannel campaign to appeal to younger drivers.

Hyundai: Venue – Stay Connected on the Go!

Case Study • SABRE Awards, Diamond, South Asia, 2020

Hyundai, an automotive brand, launched its Venue SUV model in India by creating a PR event on a cruise ship to demonstrate how the car is always connected.

Mitsubishi Motors Australia: How Mitsubishi has the time of its life again and again and again

Case Study • Effies (Australia), Australian Effies, Silver, 2020

Mitsubishi, an automotive brand, became a definitive SUV brand and grew during the automotive recession in Australia.

Lexus: Find Your Unbeaten Path

Case Study • Terence Ling, WARC Prize for Asian Strategy, Gold and Customer Journey Award, 2020

Luxury vehicle brand Lexus ran a data-driven campaign for its UX crossover SUV that used personalised test drives to engage adventurous urbanites in Hong Kong.

Volkswagen China: Deep Fake Selfie

Case Study • Ian Dolan, WARC Prize for Asian Strategy, Entrant, 2020

Auto manufacturer VW China used an AI-based social media campaign to drive brand engagement, test drives and sales of its Touareg SUV among 30 to 45-year-olds, despite the model's limited availability in dealerships.

Avancier: The Most Exclusive Launch at Home

Case Study • Taku Morikami, WARC Prize for Asian Strategy, Entrant, 2020

Avancier, the car model, used an innovative PR approach to launch its updated model during the COVID-19 lockdown in China.

Nissan Patrol: Conquer Everywhere

Case Study • Garrett Olexiuk, Bhaskar Bateja, Remie Abdo, WARC Prize for MENA Strategy, Bronze and Research Excellence Award, 2020

Car manufacturer Nissan Middle East used a multichannel, personalised data-driven strategy to relaunch its Patrol marque in the United Arab Emirates.

Jeep: Champion of Adventure at the Winter X Games

Case Study • WARC Cases, 2019

Car brand Jeep refreshed its sponsorship of the Winter X Games in Aspen, Colorado, through an immersive experience that increased leads for its Wrangler vehicles.

Volkswagen Touareg: Do Your Own Stunts

Case Study • AME Awards, Silver, 2020

Volkswagen, an automotive brand, launched Do Your Own Stunts, a social media-led activation campaign to drive sales and test drives for the Volkswagen Touareg in China.

Subaru Canada: Greatest Outback Of All Time (G.O.O.A.T.)

Case Study • AME Awards, Silver, 2020

Subaru Canada, an automotive brand, launched a humorous campaign in Canada that compared the Outback car to a Canadian mountain goat to prove that the car is the true greatest of all time (GOAT).

VW: Deep Fake - You the Action Hero

Case Study • AME Awards, Silver, 2020

Volkswagen, an automotive brand, increased footfall to its dealerships in China by launching AI face-swapping technology that allowed consumers to be part of an action car chase in is Touareg model.

Honda: Honda SENSING Cart

Case Study • Mark Leong, David Lim, WARC Awards, Entrant, Effective Innovation, 2020

Auto manufacturer Honda hit on an innovative way to simulate a test drive that allowed it to reclaim market share and demonstrate to Malaysian consumers how advanced safety technology can benefit drivers.

Ford Everest: Carpool Talk

Case Study • Hang Nguyen, WARC Awards, Entrant, Effective Content Strategy, 2020

Car-manufacturer Ford used a disruptive content marketing campaign, amplified on social media, to change perceptions of its Everest SUV in Vietnam.

Renault: Dragon's Cave - The Return

Rankings • WARC Effective 100, 2020

Automaker Renault launched its Kwid Outsider model in Brazil through a film which appealed to pop-culture fans and was promoted in a Hollywood-style trailer.

MINI On-Demand: Tweet to Test Drive

Case Study • WARC Cases, 2018

BMW-owned automotive brand MINI drove dealership visits and leads for its Countryman model in the US through a unique approach to the test-drive experience.

Volvo: Competitors' Sale

Rankings • WARC Media 100, 2020

Volvo, an automotive brand, launched its XC60 diesel car with a campaign that sold competitors’ cars for diesel drivers looking to upgrade their old car for the new Volvo model.

Renault: Dragon's Cave – The Return

Case Study • WARC Cases, 2019

Automaker Renault launched its Kwid Outsider model in Brazil through a film which appealed to pop-culture fans and was promoted Hollywood-style.

Ford Everest: Carpool Talk

Case Study • Hang Nguyen, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019

Car-manufacturer Ford used a disruptive content marketing campaign, amplified on social media, to change perceptions of its Everest SUV in Vietnam.

Volkswagen: T-Dance

Case Study • Eliza Poor, Jordan Heathfield, Jim Lerch, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Car-maker Volkswagen joined with online video-sharing and streaming service Miaopai to create a global, dance-based UGC campaign to appeal to young, potential SUV buyers in China.

Mahindra XUV3OO launch – BLINK TO EXPERIENCE

Case Study • MMA Smarties, Finalist, India, 2019

Mahindra, a car manufacturer, promoted its new XUV300 vehicle by launching an augmented reality ad campaign that showed users new features of the car every time they blinked.

Kia dealer coop platform: Turning every Kia dealer into a display advertising expert

Case Study • MMA Smarties, Bronze, EMEA, 2019

Kia, an automotive brand, successfully increased its web and showroom traffic using a search optimisation and digital display strategy that introduced its Spanish consumers to a more digital shopping experience.

Jeep: Creating India's largest installation – Asia Book of Records Totle

Case Study • Emvies, Bronze, 2019

Jeep, an automotive brand, launched a 25,000 square foot billboard on a busy national highway in India to create brand awareness across the country.

Renault: New Kadjar launch campaign

Case Study • Yao Wu, WARC Prize for Asian Strategy, Entrant, 2019

French multinational automobile manufacturer Renault launched a sustain campaign following the launch of its C-SUV, the New Kadjar, in China that focused on creating an emotional bond with consumers while increasing sales.

MG Hector: It’s A Human Thing

Case Study • Mainak Bag, WARC Prize for Asian Strategy, Entrant, 2019

MG, the automotive brand, successfully launched the Hector SUV in the Indian market by humanising the car's technological features.

What’s working in mass-market automotive

Article • WARC Category Intelligence, September 2019

Global strategies, campaign updates and trends in the mass-market automotive category.
Les Binet outlines why "share of search" is a powerful, predictive marketing metric

Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, October 2020

Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider.
What’s working in luxury autos

Article • WARC Category Intelligence, April 2018

Global strategies, campaign updates and trends in the luxury auto category.
World market for luxury goods

Article • Euromonitor Strategy Briefings, June 2019

A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment.
Nearly half of consumers will delay purchases until COVID-19 outbreak is over

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.
Porsche: #ElectricityTalks – The Porsche Taycan pre-launch

Case Study • Matt Casey, Hannah Walsh, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Porsche increased brand awareness with a wide-reaching campaign ahead of the launch of its first electric vehicle, the Taycan, to create buzz among the 'Driven Youth'.